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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Wide rib-knit trousers - Beige/Light beige/Striped/Navy blue/Brown - 1
    • Wide rib-knit trousers - Beige/Light beige/Striped/Navy blue/Brown - 2
    • Wide rib-knit trousers - Beige/Light beige/Striped/Navy blue/Brown - 3
    • Wide rib-knit trousers - Beige/Light beige/Striped/Navy blue/Brown - 4
    • Wide rib-knit trousers - Beige/Light beige/Striped/Navy blue/Brown - 5
    • Wide rib-knit trousers - Beige/Light beige/Striped/Navy blue/Brown - 6
    • Wide rib-knit trousers - Beige/Light beige/Striped/Navy blue/Brown - 7

    Wide rib-knit trousers

    S$ 39.90

    • Leggings - Light pink/Deer/Black/Black/Leopard print/Cream/Bows/Blue/Black/Hearts/Pink/Hearts/Pink/Floral/Cream/Teddy bears/Light grey marl/Rainbows/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 1
    • Leggings - Light pink/Deer/Black/Black/Leopard print/Cream/Bows/Blue/Black/Hearts/Pink/Hearts/Pink/Floral/Cream/Teddy bears/Light grey marl/Rainbows/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 2
    • Leggings - Light pink/Deer/Black/Black/Leopard print/Cream/Bows/Blue/Black/Hearts/Pink/Hearts/Pink/Floral/Cream/Teddy bears/Light grey marl/Rainbows/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 3
    • Leggings - Light pink/Deer/Black/Black/Leopard print/Cream/Bows/Blue/Black/Hearts/Pink/Hearts/Pink/Floral/Cream/Teddy bears/Light grey marl/Rainbows/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 4
    • Leggings - Light pink/Deer/Black/Black/Leopard print/Cream/Bows/Blue/Black/Hearts/Pink/Hearts/Pink/Floral/Cream/Teddy bears/Light grey marl/Rainbows/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 5
    New Price

    Leggings

    S$ 14.90

    • Jersey trousers - Beige/Beige - 1
    • Jersey trousers - Beige/Beige - 2

    Jersey trousers

    S$ 17.90

    • Fluffy slippers - Light beige/Beige/Leopard print/Dark red - 1
    • Fluffy slippers - Light beige/Beige/Leopard print/Dark red - 2
    • Fluffy slippers - Light beige/Beige/Leopard print/Dark red - 3

    Fluffy slippers

    S$ 29.90

    • Trucker cap - White/Snoopy - 1
    • Trucker cap - White/Snoopy - 2

    Trucker cap

    S$ 19.90

    • Drawstring trousers - Red/Checked/Light beige/Checked/Light pink/Checked/Dark blue/Checked - 1
    • Drawstring trousers - Red/Checked/Light beige/Checked/Light pink/Checked/Dark blue/Checked - 2
    • Drawstring trousers - Red/Checked/Light beige/Checked/Light pink/Checked/Dark blue/Checked - 3
    • Drawstring trousers - Red/Checked/Light beige/Checked/Light pink/Checked/Dark blue/Checked - 4
    • Drawstring trousers - Red/Checked/Light beige/Checked/Light pink/Checked/Dark blue/Checked - 5

    Drawstring trousers

    S$ 29.90

    • Hoodie - Beige/New York City/Grey/Champs/Black/Graffiti/Brown/Originals/Light blue/Patterned/Cream/Soho/Light green/Green/Gradient/Light blue/NASA/Black/Game controller/Black/Tie-dye/Light beige/Marbled/Black/Tie-dye/Light blue/Light grey/Slow-Mo Days/White/Patterned/Grey/Northeast/Cream/Giddy Up/Dark green/Champs - 1
    • Hoodie - Beige/New York City/Grey/Champs/Black/Graffiti/Brown/Originals/Light blue/Patterned/Cream/Soho/Light green/Green/Gradient/Light blue/NASA/Black/Game controller/Black/Tie-dye/Light beige/Marbled/Black/Tie-dye/Light blue/Light grey/Slow-Mo Days/White/Patterned/Grey/Northeast/Cream/Giddy Up/Dark green/Champs - 2
    New Price

    Hoodie

    S$ 39.90

    • Chain-detail top - Black - 1
    • Chain-detail top - Black - 2
    • Chain-detail top - Black - 3
    • Chain-detail top - Black - 4
    • Chain-detail top - Black - 5
    • Chain-detail top - Black - 6
    • Chain-detail top - Black - 7
    HOLIDAY 2025

    Chain-detail top

    S$ 79.90

    • Loose Fit Sweatshirt - Grey marl/Dark grey/Black/Dark blue/White/Teal/Light blue/Green - 1
    • Loose Fit Sweatshirt - Grey marl/Dark grey/Black/Dark blue/White/Teal/Light blue/Green - 2
    • Loose Fit Sweatshirt - Grey marl/Dark grey/Black/Dark blue/White/Teal/Light blue/Green - 3
    • Loose Fit Sweatshirt - Grey marl/Dark grey/Black/Dark blue/White/Teal/Light blue/Green - 4
    • Loose Fit Sweatshirt - Grey marl/Dark grey/Black/Dark blue/White/Teal/Light blue/Green - 5

    Loose Fit Sweatshirt

    S$ 24.90

    • Shopper - Light brown - 1
    • Shopper - Light brown - 2
    • Shopper - Light brown - 3

    Shopper

    S$ 49.90

    • Waistcoat - Dark beige - 1
    • Waistcoat - Dark beige - 2
    • Waistcoat - Dark beige - 3
    • Waistcoat - Dark beige - 4
    • Waistcoat - Dark beige - 5
    • Waistcoat - Dark beige - 6
    • Waistcoat - Dark beige - 7

    Waistcoat

    S$ 49.90

    • Sweatshirt joggers - Beige/Black/Blue - 1
    • Sweatshirt joggers - Beige/Black/Blue - 2

    Sweatshirt joggers

    S$ 29.90

    • Jersey peplum top - Dark grey/Black/Dark brown - 1
    • Jersey peplum top - Dark grey/Black/Dark brown - 2
    • Jersey peplum top - Dark grey/Black/Dark brown - 3
    • Jersey peplum top - Dark grey/Black/Dark brown - 4
    • Jersey peplum top - Dark grey/Black/Dark brown - 5

    Jersey peplum top

    S$ 29.90

    • Wide Regular Jeans - Burgundy/Black/Denim blue/Dark denim blue/White/Dark brown - 1
    • Wide Regular Jeans - Burgundy/Black/Denim blue/Dark denim blue/White/Dark brown - 2
    • Wide Regular Jeans - Burgundy/Black/Denim blue/Dark denim blue/White/Dark brown - 3
    • Wide Regular Jeans - Burgundy/Black/Denim blue/Dark denim blue/White/Dark brown - 4

    Wide Regular Jeans

    S$ 49.90

    Member price:S$ 32.90

    • Tailored trousers - Dark brown/Grey/Herringbone pattern/Dark grey/Dark brown/Pinstriped/Black marl/Brown/Checked/Black - 1
    • Tailored trousers - Dark brown/Grey/Herringbone pattern/Dark grey/Dark brown/Pinstriped/Black marl/Brown/Checked/Black - 2
    • Tailored trousers - Dark brown/Grey/Herringbone pattern/Dark grey/Dark brown/Pinstriped/Black marl/Brown/Checked/Black - 3
    • Tailored trousers - Dark brown/Grey/Herringbone pattern/Dark grey/Dark brown/Pinstriped/Black marl/Brown/Checked/Black - 4
    • Tailored trousers - Dark brown/Grey/Herringbone pattern/Dark grey/Dark brown/Pinstriped/Black marl/Brown/Checked/Black - 5
    • Tailored trousers - Dark brown/Grey/Herringbone pattern/Dark grey/Dark brown/Pinstriped/Black marl/Brown/Checked/Black - 6
    A/W 2025

    Tailored trousers

    S$ 59.90

    • Cotton dress - Dark grey/Light pink - 1
    • Cotton dress - Dark grey/Light pink - 2

    Cotton dress

    S$ 24.90