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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Ribbed jersey top - Burgundy/White/White/Floral/Powder pink/Brown/Black - 1
    • Ribbed jersey top - Burgundy/White/White/Floral/Powder pink/Brown/Black - 2
    • Ribbed jersey top - Burgundy/White/White/Floral/Powder pink/Brown/Black - 3
    • Ribbed jersey top - Burgundy/White/White/Floral/Powder pink/Brown/Black - 4

    Ribbed jersey top

    S$ 19.90

    • Loose Fit Sweatshirt - Dark blue/Black/Grey marl/White/Light blue/Teal/Green/Dark grey - 1
    • Loose Fit Sweatshirt - Dark blue/Black/Grey marl/White/Light blue/Teal/Green/Dark grey - 2
    • Loose Fit Sweatshirt - Dark blue/Black/Grey marl/White/Light blue/Teal/Green/Dark grey - 3
    • Loose Fit Sweatshirt - Dark blue/Black/Grey marl/White/Light blue/Teal/Green/Dark grey - 4
    • Loose Fit Sweatshirt - Dark blue/Black/Grey marl/White/Light blue/Teal/Green/Dark grey - 5

    Loose Fit Sweatshirt

    S$ 24.90

    • Crease-leg joggers - Dark grey/Black/Dark blue - 1
    • Crease-leg joggers - Dark grey/Black/Dark blue - 2
    • Crease-leg joggers - Dark grey/Black/Dark blue - 3
    • Crease-leg joggers - Dark grey/Black/Dark blue - 4
    • Crease-leg joggers - Dark grey/Black/Dark blue - 5

    Crease-leg joggers

    S$ 29.90

    • Hair claw - Cream/Marbled - 1
    • Hair claw - Cream/Marbled - 2

    Hair claw

    S$ 12.90

    • Fluffy scarf - Dark khaki green/Bright red/Light pink - 1
    • Fluffy scarf - Dark khaki green/Bright red/Light pink - 2

    Fluffy scarf

    S$ 17.90

    • Rib-knit top - Light brown/Light turquoise - 1
    • Rib-knit top - Light brown/Light turquoise - 2
    • Rib-knit top - Light brown/Light turquoise - 3
    • Rib-knit top - Light brown/Light turquoise - 4
    • Rib-knit top - Light brown/Light turquoise - 5
    • Rib-knit top - Light brown/Light turquoise - 6

    Rib-knit top

    S$ 39.90

    Member price:S$ 29.90

    • Rib-knit shorts - White/Black/Red - 1
    • Rib-knit shorts - White/Black/Red - 2

    Rib-knit shorts

    S$ 17.90

    • Tailored trousers - Grey/Checked/Black/Pinstriped - 1
    • Tailored trousers - Grey/Checked/Black/Pinstriped - 2
    • Tailored trousers - Grey/Checked/Black/Pinstriped - 3
    • Tailored trousers - Grey/Checked/Black/Pinstriped - 4
    • Tailored trousers - Grey/Checked/Black/Pinstriped - 5

    Tailored trousers

    S$ 29.90

    • Tie-detail trousers - Cream/Light peach/Light khaki green/Black/Light blue - 1
    • Tie-detail trousers - Cream/Light peach/Light khaki green/Black/Light blue - 2
    • Tie-detail trousers - Cream/Light peach/Light khaki green/Black/Light blue - 3
    • Tie-detail trousers - Cream/Light peach/Light khaki green/Black/Light blue - 4
    • Tie-detail trousers - Cream/Light peach/Light khaki green/Black/Light blue - 5

    Tie-detail trousers

    S$ 29.90

    • Short rib-knit top - Pale yellow/Navy blue/Striped - 1
    • Short rib-knit top - Pale yellow/Navy blue/Striped - 2
    • Short rib-knit top - Pale yellow/Navy blue/Striped - 3
    • Short rib-knit top - Pale yellow/Navy blue/Striped - 4
    • Short rib-knit top - Pale yellow/Navy blue/Striped - 5

    Short rib-knit top

    S$ 17.90

    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 1
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 2
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 3
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 4
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 5
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 6
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 7

    Pleat-front sweatpants

    S$ 34.90

    • Zip-through hoodie - Navy blue/Newport/Dark red/Academia/White/Sport - 1
    • Zip-through hoodie - Navy blue/Newport/Dark red/Academia/White/Sport - 2
    • Zip-through hoodie - Navy blue/Newport/Dark red/Academia/White/Sport - 3
    • Zip-through hoodie - Navy blue/Newport/Dark red/Academia/White/Sport - 4
    • Zip-through hoodie - Navy blue/Newport/Dark red/Academia/White/Sport - 5
    • Zip-through hoodie - Navy blue/Newport/Dark red/Academia/White/Sport - 6
    • Zip-through hoodie - Navy blue/Newport/Dark red/Academia/White/Sport - 7

    Zip-through hoodie

    S$ 49.90

    • Bag charm - Green/Minecraft/Red/Spider-Man/Blue/Captain America - 1
    • Bag charm - Green/Minecraft/Red/Spider-Man/Blue/Captain America - 2

    Bag charm

    S$ 14.90

    • Rib-knit dress - Brown/Black - 1
    • Rib-knit dress - Brown/Black - 2
    • Rib-knit dress - Brown/Black - 3
    • Rib-knit dress - Brown/Black - 4
    • Rib-knit dress - Brown/Black - 5

    Rib-knit dress

    S$ 59.90

    • Flared High Jeans - Denim blue/Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 1
    • Flared High Jeans - Denim blue/Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 2
    • Flared High Jeans - Denim blue/Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 3
    • Flared High Jeans - Denim blue/Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 4
    • Flared High Jeans - Denim blue/Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 5
    • Flared High Jeans - Denim blue/Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 6

    Flared High Jeans

    S$ 49.90

    Member price:S$ 34.90

    • Wool-blend jacket - Black/Checked/Navy blue/Checked - 1
    • Wool-blend jacket - Black/Checked/Navy blue/Checked - 2
    • Wool-blend jacket - Black/Checked/Navy blue/Checked - 3
    • Wool-blend jacket - Black/Checked/Navy blue/Checked - 4
    • Wool-blend jacket - Black/Checked/Navy blue/Checked - 5
    • Wool-blend jacket - Black/Checked/Navy blue/Checked - 6

    Wool-blend jacket

    S$ 89.90

    • Zip-through hoodie - Light blue/Black/Navy blue/Light grey marl/Khaki green - 1
    • Zip-through hoodie - Light blue/Black/Navy blue/Light grey marl/Khaki green - 2
    New Price

    Zip-through hoodie

    S$ 29.90

    • Mini skirt - Black/Checked - 1
    • Mini skirt - Black/Checked - 2
    • Mini skirt - Black/Checked - 3
    • Mini skirt - Black/Checked - 4
    • Mini skirt - Black/Checked - 5
    • Mini skirt - Black/Checked - 6

    Mini skirt

    S$ 39.90

    • Mohair-blend beanie - Light turquoise/Dark brown - 1
    • Mohair-blend beanie - Light turquoise/Dark brown - 2
    • Mohair-blend beanie - Light turquoise/Dark brown - 3
    H&M Studio Collection

    Mohair-blend beanie

    S$ 64.90

    • Crease-leg trousers - Dark brown marl/Dark grey/Checked - 1
    • Crease-leg trousers - Dark brown marl/Dark grey/Checked - 2
    • Crease-leg trousers - Dark brown marl/Dark grey/Checked - 3
    • Crease-leg trousers - Dark brown marl/Dark grey/Checked - 4
    • Crease-leg trousers - Dark brown marl/Dark grey/Checked - 5
    • Crease-leg trousers - Dark brown marl/Dark grey/Checked - 6
    • Crease-leg trousers - Dark brown marl/Dark grey/Checked - 7

    Crease-leg trousers

    S$ 59.90

    • Dog scarf - Pale pink/Checked - 1
    • Dog scarf - Pale pink/Checked - 2

    Dog scarf

    S$ 19.90