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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Cotton tunic dress - Black/White - 1
    • Cotton tunic dress - Black/White - 2
    • Cotton tunic dress - Black/White - 3
    • Cotton tunic dress - Black/White - 4
    • Cotton tunic dress - Black/White - 5

    Cotton tunic dress

    S$ 64.90

    • 2-piece cotton pointelle set - Light beige/Cream/Floral - 1
    • 2-piece cotton pointelle set - Light beige/Cream/Floral - 2
    New Price

    2-piece cotton pointelle set

    S$ 19.90

    • Relaxed Fit Shirt - White/Checked/Dark blue/Checked/Burgundy/Checked - 1
    • Relaxed Fit Shirt - White/Checked/Dark blue/Checked/Burgundy/Checked - 2
    • Relaxed Fit Shirt - White/Checked/Dark blue/Checked/Burgundy/Checked - 3
    • Relaxed Fit Shirt - White/Checked/Dark blue/Checked/Burgundy/Checked - 4
    • Relaxed Fit Shirt - White/Checked/Dark blue/Checked/Burgundy/Checked - 5
    • Relaxed Fit Shirt - White/Checked/Dark blue/Checked/Burgundy/Checked - 6

    Relaxed Fit Shirt

    S$ 49.90

    • Collar - Dark brown/Dark grey/Red/Beige/Leopard print - 1
    • Collar - Dark brown/Dark grey/Red/Beige/Leopard print - 2
    • Collar - Dark brown/Dark grey/Red/Beige/Leopard print - 3

    Collar

    S$ 29.90

    • Rib-knit dress - Beige marl/Dark brown - 1
    • Rib-knit dress - Beige marl/Dark brown - 2
    • Rib-knit dress - Beige marl/Dark brown - 3
    • Rib-knit dress - Beige marl/Dark brown - 4
    • Rib-knit dress - Beige marl/Dark brown - 5
    • Rib-knit dress - Beige marl/Dark brown - 6

    Rib-knit dress

    S$ 64.90

    • 2-pack cotton leggings - Black - 1
    • 2-pack cotton leggings - Black - 2
    • 2-pack cotton leggings - Black - 3
    • 2-pack cotton leggings - Black - 4
    New Price

    2-pack cotton leggings

    S$ 14.90

    • Frilled sweatshirt - Light purple/Dark grey/Hearts/Light pink/Pink - 1
    • Frilled sweatshirt - Light purple/Dark grey/Hearts/Light pink/Pink - 2
    New Price

    Frilled sweatshirt

    S$ 24.90

    • Earrings - Gold-coloured - 1
    • Earrings - Gold-coloured - 2
    • Earrings - Gold-coloured - 3

    Earrings

    S$ 17.90

    • Yoke-detail T-shirt - Light khaki green - 1
    • Yoke-detail T-shirt - Light khaki green - 2
    • Yoke-detail T-shirt - Light khaki green - 3
    • Yoke-detail T-shirt - Light khaki green - 4
    • Yoke-detail T-shirt - Light khaki green - 5
    • Yoke-detail T-shirt - Light khaki green - 6
    H&M Studio Collection

    Yoke-detail T-shirt

    S$ 49.90

    • Cotton shirt - Blue/White striped/White/Light turquoise/Blue/White striped/Light blue - 1
    • Cotton shirt - Blue/White striped/White/Light turquoise/Blue/White striped/Light blue - 2

    Cotton shirt

    S$ 14.90

    • Scarf - Dark brown - 1
    • Scarf - Dark brown - 2

    Scarf

    S$ 17.90

    • Clip earrings - Silver-coloured/Light pink - 1
    • Clip earrings - Silver-coloured/Light pink - 2
    • Clip earrings - Silver-coloured/Light pink - 3
    H&M Studio Collection

    Clip earrings

    S$ 64.90

    • Frill-trimmed blouse - Dark grey/Cream/Gold-coloured/Pink - 1
    • Frill-trimmed blouse - Dark grey/Cream/Gold-coloured/Pink - 2

    Frill-trimmed blouse

    S$ 39.90

    • 2-pack polo-neck tops - Black/White/White/Dark red/Navy blue/White - 1
    • 2-pack polo-neck tops - Black/White/White/Dark red/Navy blue/White - 2

    2-pack polo-neck tops

    S$ 19.90

    • Corduroy skirt - Light pink/Floral/Light denim blue/Light beige/Dark red - 1
    • Corduroy skirt - Light pink/Floral/Light denim blue/Light beige/Dark red - 2
    • Corduroy skirt - Light pink/Floral/Light denim blue/Light beige/Dark red - 3

    Corduroy skirt

    S$ 24.90

    • Patterned swim shorts - Beige/Palm trees/Green/Palm trees/Black/Palm trees - 1
    • Patterned swim shorts - Beige/Palm trees/Green/Palm trees/Black/Palm trees - 2
    • Patterned swim shorts - Beige/Palm trees/Green/Palm trees/Black/Palm trees - 3
    • Patterned swim shorts - Beige/Palm trees/Green/Palm trees/Black/Palm trees - 4
    • Patterned swim shorts - Beige/Palm trees/Green/Palm trees/Black/Palm trees - 5

    Patterned swim shorts

    S$ 34.90

    • Waisted shirt - Dark grey/Pinstriped - 1
    • Waisted shirt - Dark grey/Pinstriped - 2
    • Waisted shirt - Dark grey/Pinstriped - 3
    • Waisted shirt - Dark grey/Pinstriped - 4
    • Waisted shirt - Dark grey/Pinstriped - 5
    • Waisted shirt - Dark grey/Pinstriped - 6
    • Waisted shirt - Dark grey/Pinstriped - 7

    Waisted shirt

    S$ 79.90

    • Pima cotton turtleneck top - Burgundy/Mustard yellow/Light grey/Old rose/Cream/Black/Dark brown - 1
    • Pima cotton turtleneck top - Burgundy/Mustard yellow/Light grey/Old rose/Cream/Black/Dark brown - 2
    H&M Premium Selection

    Pima cotton turtleneck top

    S$ 39.90

    • Zip-top T-shirt - White/Light grey/Cream/Blue - 1
    • Zip-top T-shirt - White/Light grey/Cream/Blue - 2
    • Zip-top T-shirt - White/Light grey/Cream/Blue - 3
    • Zip-top T-shirt - White/Light grey/Cream/Blue - 4
    • Zip-top T-shirt - White/Light grey/Cream/Blue - 5
    • Zip-top T-shirt - White/Light grey/Cream/Blue - 6

    Zip-top T-shirt

    S$ 14.90

    • Flared-skirt dress - Bright red/Burgundy - 1
    • Flared-skirt dress - Bright red/Burgundy - 2
    • Flared-skirt dress - Bright red/Burgundy - 3
    • Flared-skirt dress - Bright red/Burgundy - 4
    • Flared-skirt dress - Bright red/Burgundy - 5
    • Flared-skirt dress - Bright red/Burgundy - 6

    Flared-skirt dress

    S$ 49.90