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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 1
    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 2
    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 3
    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 4
    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 5
    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 6
    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 7
    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 8
    • Bootcut High Jeans - Denim blue/Black/Denim blue/Dark denim blue/Dark denim blue - 9

    Bootcut High Jeans

    S$ 59.90

    Member price:S$ 39.90

    • Mini skirt - Black/Burgundy/Black/Dark green/Dark denim blue/Light denim blue/Dark brown - 1
    • Mini skirt - Black/Burgundy/Black/Dark green/Dark denim blue/Light denim blue/Dark brown - 2
    • Mini skirt - Black/Burgundy/Black/Dark green/Dark denim blue/Light denim blue/Dark brown - 3
    • Mini skirt - Black/Burgundy/Black/Dark green/Dark denim blue/Light denim blue/Dark brown - 4
    • Mini skirt - Black/Burgundy/Black/Dark green/Dark denim blue/Light denim blue/Dark brown - 5
    • Mini skirt - Black/Burgundy/Black/Dark green/Dark denim blue/Light denim blue/Dark brown - 6
    • Mini skirt - Black/Burgundy/Black/Dark green/Dark denim blue/Light denim blue/Dark brown - 7

    Mini skirt

    S$ 24.90

    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 1
    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 2
    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 3
    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 4
    • 10-pack boxer briefs - Dark grey/Light grey/Green/Light pink - 5

    10-pack boxer briefs

    S$ 39.90

    • Fringed scarf - Brown/Checked - 1
    • Fringed scarf - Brown/Checked - 2
    • Fringed scarf - Brown/Checked - 3
    • Fringed scarf - Brown/Checked - 4
    • Fringed scarf - Brown/Checked - 5
    • Fringed scarf - Brown/Checked - 6

    Fringed scarf

    S$ 29.90

    • 2-piece cotton set - Natural white/Striped/Cream/Puppies/Light beige/Floral/Cream/Grow Together/Cream/Little Love - 1
    • 2-piece cotton set - Natural white/Striped/Cream/Puppies/Light beige/Floral/Cream/Grow Together/Cream/Little Love - 2
    New Price

    2-piece cotton set

    S$ 24.90

    • Wide jersey trousers - Black - 1
    • Wide jersey trousers - Black - 2

    Wide jersey trousers

    S$ 34.90

    Member price:S$ 22.90

    • Balloon-sleeved dress - Burgundy/Black/Black/Patterned/Cream - 1
    • Balloon-sleeved dress - Burgundy/Black/Black/Patterned/Cream - 2
    • Balloon-sleeved dress - Burgundy/Black/Black/Patterned/Cream - 3
    • Balloon-sleeved dress - Burgundy/Black/Black/Patterned/Cream - 4
    • Balloon-sleeved dress - Burgundy/Black/Black/Patterned/Cream - 5

    Balloon-sleeved dress

    S$ 79.90

    • Denim shirt - Dark denim blue - 1
    • Denim shirt - Dark denim blue - 2

    Denim shirt

    S$ 54.90

    Member price:S$ 32.90

    • Long-sleeved jersey top - Black/White/Purple/Light pink/Green/Hearts/Red/Light blue - 1
    • Long-sleeved jersey top - Black/White/Purple/Light pink/Green/Hearts/Red/Light blue - 2
    New Price

    Long-sleeved jersey top

    S$ 9.90

    • Ribbed jersey leggings - Peach/Dusty pink/Black/Light pink/Dark red/Striped/Light pink/Striped - 1
    • Ribbed jersey leggings - Peach/Dusty pink/Black/Light pink/Dark red/Striped/Light pink/Striped - 2

    Ribbed jersey leggings

    S$ 14.90

    • Linen-blend shirt - Navy blue/Light beige/Alligators/Light brown/Pinstriped - 1
    • Linen-blend shirt - Navy blue/Light beige/Alligators/Light brown/Pinstriped - 2

    Linen-blend shirt

    S$ 17.90

    • 5-pack trunks - Dark grey/Minecraft/Purple/Pokémon/Black/Sonic the Hedgehog/White/Batman/Light grey marl/Red/Marvel/Blue/Sonic the Hedgehog/Light green/PAW Patrol/Light blue/Marvel Comics - 1
    • 5-pack trunks - Dark grey/Minecraft/Purple/Pokémon/Black/Sonic the Hedgehog/White/Batman/Light grey marl/Red/Marvel/Blue/Sonic the Hedgehog/Light green/PAW Patrol/Light blue/Marvel Comics - 2
    • 5-pack trunks - Dark grey/Minecraft/Purple/Pokémon/Black/Sonic the Hedgehog/White/Batman/Light grey marl/Red/Marvel/Blue/Sonic the Hedgehog/Light green/PAW Patrol/Light blue/Marvel Comics - 3

    5-pack trunks

    S$ 29.90

    • 2-piece cotton set - Khaki green/Beige/Light grey - 1
    • 2-piece cotton set - Khaki green/Beige/Light grey - 2
    H&M Adorables

    2-piece cotton set

    S$ 44.90

    • Loose Fit Rugby shirt - White/Navy blue striped/White/Brown striped - 1
    • Loose Fit Rugby shirt - White/Navy blue striped/White/Brown striped - 2
    • Loose Fit Rugby shirt - White/Navy blue striped/White/Brown striped - 3
    • Loose Fit Rugby shirt - White/Navy blue striped/White/Brown striped - 4
    • Loose Fit Rugby shirt - White/Navy blue striped/White/Brown striped - 5
    • Loose Fit Rugby shirt - White/Navy blue striped/White/Brown striped - 6

    Loose Fit Rugby shirt

    S$ 49.90

    • Printed card holder - Light beige/Minecraft/Red/Spider-Man - 1
    • Printed card holder - Light beige/Minecraft/Red/Spider-Man - 2
    • Printed card holder - Light beige/Minecraft/Red/Spider-Man - 3

    Printed card holder

    S$ 14.90

    • Textured-knit romper suit - Light beige/Light grey - 1
    • Textured-knit romper suit - Light beige/Light grey - 2
    • Textured-knit romper suit - Light beige/Light grey - 3
    H&M Adorables

    Textured-knit romper suit

    S$ 44.90

    • Hooded fleece all-in-one suit - Cream/Light grey/Light beige/Cream/Brown/Beige/Dark blue - 1
    • Hooded fleece all-in-one suit - Cream/Light grey/Light beige/Cream/Brown/Beige/Dark blue - 2
    • Hooded fleece all-in-one suit - Cream/Light grey/Light beige/Cream/Brown/Beige/Dark blue - 3
    New Price

    Hooded fleece all-in-one suit

    S$ 29.90

    • 2-piece cotton-knit set - White/Teddy bear/Light beige/Light beige - 1
    • 2-piece cotton-knit set - White/Teddy bear/Light beige/Light beige - 2
    • 2-piece cotton-knit set - White/Teddy bear/Light beige/Light beige - 3
    • 2-piece cotton-knit set - White/Teddy bear/Light beige/Light beige - 4
    • 2-piece cotton-knit set - White/Teddy bear/Light beige/Light beige - 5
    New Price

    2-piece cotton-knit set

    S$ 39.90

    • 10-pack socks - Grey marl/Black/Bright blue/Pigeon blue - 1
    • 10-pack socks - Grey marl/Black/Bright blue/Pigeon blue - 2
    • 10-pack socks - Grey marl/Black/Bright blue/Pigeon blue - 3
    • 10-pack socks - Grey marl/Black/Bright blue/Pigeon blue - 4
    • 10-pack socks - Grey marl/Black/Bright blue/Pigeon blue - 5

    10-pack socks

    S$ 14.90

    • Jersey jacket - Light grey marl - 1
    • Jersey jacket - Light grey marl - 2

    Jersey jacket

    S$ 59.90

    • Lace body - Burgundy/Black - 1
    • Lace body - Burgundy/Black - 2
    • Lace body - Burgundy/Black - 3
    • Lace body - Burgundy/Black - 4
    • Lace body - Burgundy/Black - 5
    • Lace body - Burgundy/Black - 6

    Lace body

    S$ 39.90