Why do we use your personal data?
We will use your personal data to create and manage your personal account in order to give you a personalized and relevant experience at H&M. 

We will provide you with your order history and details around your orders and enable you to handle your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information such as contact details and payment information. Further we will enable you to save items in your shopping bag, offer you size recommendations and enable you to rate and review the products you've purchased from us.

In order to provide you with relevant product recomendations H&M will process your navigation and browsing on our digtal platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account. 

What types of personal data do we collect?
We will always process your e-mail address and password that you submit to us when you sign up for H&M account. 

We will process following categories of personal data if you choose to provide it to us:

*  contact information such as name, address, telephone number 
* date of birth 
* gender 
* country 
* account settings
* encrypted payment card information

We will process the following categories of personal data if you make a purchase
* order history
* delivery information
* payment history

We will also process the following categories of personal data connected to your cookies

* click history
* navigation and browsing history

Who has access to your personal data?
Data that is forwarded to third parties, is only used to provide you with the services mentioned above, to optimize the website we use website agencies and analysis tools for product rating.

What is the legal ground to process your personal data?

The processing of your personal data to for your account is based on your consent when you create your H&M account.

The processing of your personal data to provide you with relevant product information is based on our legitimate interest.

How long do we keep your data?
We will keep your data for as long as you have an active H&M account. 

You have the right to terminate your account at any time. If you choose to do so your account will cease to exist and you are being considered inactive. We will keep your personal data in there are any legal requirements and if there is an open dispute.

We will consider you an inactive account owner if you haven't

*opened an e-mail within 1 year, 
*not placed any orders within 3 years or 
*not logged in within 2 years 
*made any club activites within 3 years

After your account has been terminated your data will be deleted. 

Your right to object to processing of your data:
You have the right to object to processing of your personal data that is based on H&M:s legitimate interest by contacting Your account will then be deleted and we will not be able to carry out our services to you.

                                           Please read our full  Privacy Policy