MAGAZINE | H&M US

03/19/2020

INSIDE H&M

When business as usual becomes unusual

H&M and Covid-19

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03/19/2020

FEATURED FASHION

A modern spring romance

This season, wardrobe classics like the trench coat and poplin shirt take on a new, voluminous shape.

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03/12/2020

INSIDE H&M

Conscious Exclusive SS20: A journey towards circularity

The new season’s most elegant collection is inspired by Golden Age train travel and made from grape skins, fashion waste and undyed organic cotton.

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03/05/2020

INSIDE H&M

This International Women’s Day, we take a stand for gender equality by urging other companies to follow our lead. At H&M, no matter their gender, sexual orientation or ethnicity, everyone has equal opportunities.

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03/04/2020

EXPERT’S CORNER

A beauty color on the rise

The brown trend beauty look is the perfect mix of cool and mature—and we have the ultimate palette to create it.

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03/03/2020

INSIDE H&M

Johanna Ortiz x H&M: Timeless Maximalism

Michelle Obama, Beyoncé and Lady Gaga are right! Johanna Ortiz is the dressmaker you need to know about. Now, her vibrant and print-fueled designs are about to land at H&M.

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02/27/2020

INSIDE H&M

Raheem Sterling in spring’s must-have pieces

Also: The Manchester City soccer pro reveals what he eats on cheat days, when he discovered his fashion interest — and who he views as the world’s best-dressed athlete.

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02/27/2020

INSIDE H&M

Karolina Kijak x H&M: From nature with love

Her wondrous watercolor illustrations show us the beauty of nature. We met Karolina Kijak-Dzikońska — the artist behind H&M’s latest print collaboration for kids — to talk about the wildlife creatures in her paintings and how a small village can develop your imagination beyond reality.

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02/20/2020

INSIDE H&M

P.E Nation x H&M: Sustainably sourced athleisure

This spring, H&M teams up with Australian athleisure superstars P.E Nation for a collaboration full of popping neon colors and retro vibes, all made from sustainably sourced materials.

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02/20/2020

AT HOME

Sleep tight: The bed linen guide

Do you prefer a relaxed, wrinkled look with linen sheets for your bed or the more elegant feel that comes with Egyptian cotton? Or maybe warm and cozy flannel is your top choice? Find your future favorite bed linen fabric with our big guide.

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02/19/2020

INSIDE H&M

Ruth Carter x H&M: Trust your voice

We met the Academy Award winning costume designer Ruth Carter for an exclusive interview on her new H&M collaboration — a streetwear collection with bright colours, oversized shapes and bold graphics.

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02/18/2020

EXPERT’S CORNER

Beauty trend alert: Soft green eyes

Meet the first rays of spring sun with a colorful and airy beauty look — this is how to create it.

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02/13/2020

INSIDE H&M

Introducing H&M Studio SS20: The raw and the refined

Taking inspiration from the Swedish island of Gotland, the H&M Studio SS20 collection celebrates the carefree surf girl — one who mixes sporty swimsuits with voluminous dresses and statement platform leather boots.

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02/07/2020

FEATURED FASHION

Kiss Me

Five iconic kisses, five real-life love stories. We celebrate the magic of unforgettable kisses with a nod to some of pop culture’s favorite moments.

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02/07/2020

FEATURED FASHION

8 ways to wear straight jeans now

Timeless, trending, terrific. See how eight women with different shapes wear the ultimate forever piece.

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