MAGAZINE | H&M US

02/20/2020

P.E Nation x H&M: Sustainably sourced athleisure

This spring, H&M teams up with Australian athleisure superstars P.E Nation for a collaboration full of popping neon colors and retro vibes, all made from sustainably sourced materials.

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02/20/2020

AT HOME

Sleep tight: The bed linen guide

Do you prefer a relaxed, wrinkled look with linen sheets for your bed or the more elegant feel that comes with Egyptian cotton? Or maybe warm and cozy flannel is your top choice? Find your future favorite bed linen fabric with our big guide.

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02/19/2020

INSIDE H&M

Ruth Carter x H&M: Trust your voice

We met the Academy Award winning costume designer Ruth Carter for an exclusive interview on her new H&M collaboration — a streetwear collection with bright colours, oversized shapes and bold graphics.

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02/18/2020

EXPERT’S CORNER

Beauty trend alert: Soft green eyes

Meet the first rays of spring sun with a colorful and airy beauty look — this is how to create it.

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02/13/2020

INSIDE H&M

Introducing H&M Studio SS20: The raw and the refined

Taking inspiration from the Swedish island of Gotland, the H&M Studio SS20 collection celebrates the carefree surf girl — one who mixes sporty swimsuits with voluminous dresses and statement platform leather boots.

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02/07/2020

FEATURED FASHION

Kiss Me

Five iconic kisses, five real-life love stories. We celebrate the magic of unforgettable kisses with a nod to some of pop culture’s favorite moments.

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02/07/2020

FEATURED FASHION

8 ways to wear straight jeans now

Timeless, trending, terrific. See how eight women with different shapes wear the ultimate forever piece.

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02/07/2020

FEATURED FASHION

Elevate your everyday denim look

Are your go-to jeans straight, wide, tight or loose? See how seven fashion stars wear the best fits and washes for spring and summer 2020.

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02/06/2020

FEATURED FASHION

Embrace Denim: One fit to rule them all

Love jeans but have trouble finding your fit? To make the pursuit of the perfect pair easier, we asked eight fashion stars to take H&M’s new smart-stretch pants for a spin.

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01/21/2020

INSIDE H&M

Sabyasachi and H&M in designer collaboration

His garments have been seen on Bollywood superstars as well as billionaire heiresses — and this spring they can be seen on you, when H&M collaborates with India’s most famous fashion designer brand Sabyasachi.

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01/15/2020

INSIDE H&M

Helena Christensen x H&M: Behind the lens

While being most famous for her work in front of the camera, former supermodel Helena Christensen is becoming increasingly known for her photography. This spring, she teams up with H&M for a capsule collection featuring her photos.

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01/02/2020

EXPERT’S CORNER

Three beauty hacks to get the perfect base

Any beauty look begins with the perfect base, and we know the tricks to nail it.

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12/26/2019

Expert’s Corner

Three eyeshadow looks to try today

One is shimmering, one is matte, one is sparkling. What will be your favorite eyeshadow look this year?

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11/26/2019

INSIDE H&M

Johanna Ortiz x H&M: Timeless Maximalism

Michelle Obama, Beyoncé and Lady Gaga are right! Johanna Ortiz is the dressmaker you need to know about. Now, her vibrant and print-fueled designs are about to land at H&M.

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11/25/2019

Inside H&M

H&M Design Award: Fashion for the future

Ahead of the ninth annual Design Award, H&M’s creative advisor Ann-Sofie Johansson lets us in on her favorite moments from the past, what wows her and how to make it in the industry.

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