Introducing an iconic new designer collaboration.
H&M and Eva Cremers, who is known for her tongue-in-cheek and playful artwork, unlock creativity and individuality with unique and easy-to-style pieces. The fashion-frenzy collection will be on sale from March 16, 2023.
The glittering new Innovation collection spotlights more sustainably sourced embellishments.
Get to know this season’s Studio star: Colombian-American singer, songwriter and musician Kali Uchis.
H&M Move brings together Jane Fonda, Zlatan Ibrahimović, JaQuel Knight and Nadia Nadim — empowering movers in the new year.
H&M Move signs women’s soccer legend Nadia Nadim to play alongside Zlatan Ibrahimović
A capsule wardrobe is a versatile, stylish and sustainable way to shop.
Spectacular pieces for this dimension and the next.
Get a detailed account of the biggest fashion trends featured in the new WINTER LOOKBOOK.
It is with great excitement that H&M Move welcomes Zlatan to its team.
Our latest Innovation Story collection – and our first independent kidswear offering – celebrates the joy and wonder of young creative minds, as Concept Designer Ella Soccorsi explains.
Discover our AW22 trend report.
How to create a warm and creative room for children
What bag to choose and when to wear it.
It's all about relaxed silhouettes, checks and expressive knitwear.