Accessibility Statement
At H&M, a global fashion and design company, we are committed to making style and quality accessible to everyone. We strive to ensure our digital platforms (H&M.com and the H&M App) are accessible to all users. We strive to comply with the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standard to ensure an inclusive experience. However, we acknowledge that our digital platforms are currently partially conformant, meaning that some content does not fully meet the requirements of the WCAG 2.1 Level AA standard.
How accessible are the digital platforms?
H&M.com
H&M.com partially meets the requirements of the WCAG 2.1 Level AA standard
Identified areas for improvement include:
- Lack of audio descriptions and captions for video content
- Inconsistent heading hierarchy
- Unclear or incorrect landmark structures
- Incorrect or missing accessible labels
- Limited screen reader compatibility for certain functionalities
- Some text below the recommended 16px size
- Missing or insufficient alternative text for images
The H&M App
The H&M App partially meets the requirements of the WCAG 2.1 Level AA standard.
Identified areas for improvement include:
- Dynamic type settings that do not always adjust text sizes correctly
- Decorative images not properly marked for assistive technologies
- Missing or insufficient alternative text for images
- Lack of audio descriptions and captions for video content
- Inconsistent heading hierarchy
- Limited screen reader compatibility for certain functionalities
- Support for landscape mode
How we improve our digital platforms
We are actively working to resolve the accessibility gaps as part of our ongoing commitment to accessibility. Our digital platforms have been reviewed by an external party and improvements are made in accordance with the findings. Our team is continuously assessing and improving our digital platforms to enhance usability for all users. This Accessibility Statement will be updated as we make improvements to our digital platforms.
Feedback and contact information
If you encounter accessibility barriers while using our digital platforms, please contact us so we can address your concerns.
June 25, 2025