H&M x Role Models | KidsRights | H&M Kids

Although kids have proven to make change happen, we could all use a helping hand to make our visions come to life. Children’s rights advocacy organization KidsRights launched the State of Youth program in 2019 to empower and unite kids between 13 and 24 years old. The program is built to help kids engage in local issues by spreading information, increasing awareness, and building advocacy and action around pressing issues that directly affect them. The idea is to create impact and give kids the tools to drive change themselves.

The international non-governmental organization KidsRights was founded in 2003. Through advocacy, research, and action, their mission is to create a world where kids' rights are guaranteed. Today, they continue to draw attention to children’s rights issues worldwide — and a whole lot more. They work to ensure that kids are heard and empower them as changemakers by supporting their positive initiatives and actions. KidsRights conduct and publish research to measure how children’s rights are respected and how committed countries are in improving those rights. In 2005, they founded the prestigious International Children’s Peace Prize, which annually awards a child who has significantly contributed to advocating children’s rights and improving the situation of vulnerable children.

H&M and KidsRights share the belief that children are changemakers, and this partnership is based on our joint vision to connect and enable kids to drive change. As a next step on H&M’s Role Model journey, we have teamed up with KidsRights to extend their existing offer and create a digital learning experience for younger kids — State of Youth Kids.