Why do we use your personal data?
We will use your personal data to create and manage your Club membership and to give you a personalized and relevant experience of H&M Club. 

We will register and manage your points based on your purchases, send you information regarding your points and rewards such as discounts and Club events.

We will also use your personal data for invitations for events and competitions and H&M Club member discounts and additional services.

We will provide you with your order history and details around your orders and enable you to handle your account settings (including marketing preferences). We will also provide you with easy ways to maintain accurate and updated information such as contact details and payment information. Further we will enable you to save items in your shopping bag and enable you to rate and review the products you've purchased from us.

In order to provide you with relevant product recommendations H&M Club will process your navigation and browsing on our digital platforms (including website and app), your shopping history and product reviews as well as the data you submitted to us through your account.

If you have not opt-out for direct marketing we will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, phone calls and mail.

What types of personal data do we collect?
We will process following categories of personal data that you submit to us when you sign up for H&M Club

* identification data such as e-mail address and password
* contact information such as name, postal code,  e-mail address
* date of birth
* gender
* Club membership ID
* telephone number (if you choose to provide it to us)
* address (if you choose to provide it to us)
* account settings
* encrypted payment card information

We will process the following categories of personal data if you make a purchase

* order history
* delivery information
* payment history

We will also process the following categories of personal data connected to your cookies

* click history
* navigation and browsing history

Who has access to your personal data?

Data that is forwarded to third parties, is only used to provide you with the services mentioned above, for event booking we use event booking tools, to optimize the website we use website agencies. For product rating we use analysis tools and moderating and publishing agencies, to distribute marketing we use communication and marketing distribution suppliers

What is the legal ground to process your personal data?
The processing of your personal data is necessary to fulfil the service of the H&M Club. 

To collect your personal data to create and manage your H&M Club membership is required to fulfil our commitments according to the membership agreement.

If you don't submit your personal data we won't be able to provide you with the membership or the services of the H&M Club.

How long do we keep your data?
We will keep your data for as long as you have an active Club membership. 

You have the right to terminate your membership at any time. If you choose to do so your membership will cease to exist.

After the membership has been terminated your data will be deleted.

We will keep your personal data in there are any legal requirements and if there is an open dispute.

Your right to object to direct marketing:

You have the right to object to direct marketing, including profiling analysis made for direct marketing purposes. If you object to direct marketing we will cease to process your personal data for that purpose and will cease to send out marketing material based on the H&M Club membership. If have signed up for newsletter you will still receive direct marketing based on your consent.


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