Accessibility Statement

At H&M, a global fashion and design company, we are committed to making style and quality accessible to everyone. We strive to ensure our digital platforms (H&M.com and the H&M App) are accessible to all users. We strive to comply with the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA standard to ensure an inclusive experience. However, we acknowledge that our digital platforms are currently partially conformant, meaning that some content does not fully meet the requirements of the WCAG 2.2 Level AA standard.

How accessible are the digital platforms?

H&M.com

H&M.com partially meets the requirements of the WCAG 2.2 Level AA standard

Identified areas for improvement:

• Lack of audio descriptions, transcripts and captions for video content
• Inconsistent heading hierarchy
• Unclear or incorrect landmark structures
• Incorrect or missing accessible labels
• Limited screen reader compatibility for certain functionalities
• Missing or insufficient alternative text for images and videos
• Text and interactive elements lack contrast in relation to their background
• Components using high-contrast mode lack visibility
• Information is conveyed only in color
• Interactive elements lack keyboard focus indicators
• Pages are not adjusting properly when zooming in
• Content on pages is negatively affected when zooming in
• Limited keyboard compatibility for certain functionalities
• Extension of an expiring session is not available

The H&M App

The H&M App partially meets the requirements of the WCAG 2.2 Level AA standard.

Identified areas for improvement:

• Text and interactive element lack contrast in relation to their background
• Information is conveyed only in color
• Dynamic type settings do not always adjust text sizes correctly
• Decorative images are not properly marked for assistive technologies
• Missing or insufficient alternative text for images
• Lack of audio descriptions, transcripts and captions for video content
• Inconsistent heading hierarchy
• Inconsistent focus order
• Limited screen reader compatibility for certain functionalities
• Limited support for landscape mode
• Limited keyboard compatibility for certain functionalities
• Inconsistent announcement of dynamic content for screen readers.
• Liquid glass design has known readability and color contrast problems
• Components using high-contrast mode lack visibility
• Limited pointer alternatives for components that have drag functionality.
• Labels that are images are not understandable for assistive technologies

How we improve our digital platforms

We are actively working to resolve the accessibility gaps as part of our ongoing commitment to accessibility. Our digital platforms have been reviewed by an external party and improvements are made in accordance with the findings. Our team is continuously assessing and improving our digital platforms to enhance usability for all users. This Accessibility Statement will be updated as we make improvements to our digital platforms.

Feedback and contact information

If you encounter accessibility barriers while using our digital platforms, please contact us so we can address your concerns.