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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Motif-detail sweatshirt - Cream/Lilo & Stitch/Light blue/Frozen/White/Minnie Mouse/White/Minnie Mouse/Black/Lilo & Stitch/White/Minnie Mouse/Beige/Disney/Black/Minnie Mouse/Light grey melange/Hello Kitty/Cream/Gabby's Dollhouse/Light pink/Hello Kitty/Light pink/Barbie/Black/Minnie Mouse - 1
    • Motif-detail sweatshirt - Cream/Lilo & Stitch/Light blue/Frozen/White/Minnie Mouse/White/Minnie Mouse/Black/Lilo & Stitch/White/Minnie Mouse/Beige/Disney/Black/Minnie Mouse/Light grey melange/Hello Kitty/Cream/Gabby's Dollhouse/Light pink/Hello Kitty/Light pink/Barbie/Black/Minnie Mouse - 2
    New Price

    Motif-detail sweatshirt

    S$ 24.90

    • Cotton pyjamas - Turquoise/Dinosaurs/Navy blue/Checked - 1
    • Cotton pyjamas - Turquoise/Dinosaurs/Navy blue/Checked - 2

    Cotton pyjamas

    S$ 24.90

    • COOLMAX® Piqué top - White/Blue/Pink/White/Navy blue - 1
    • COOLMAX® Piqué top - White/Blue/Pink/White/Navy blue - 2
    • COOLMAX® Piqué top - White/Blue/Pink/White/Navy blue - 3
    • COOLMAX® Piqué top - White/Blue/Pink/White/Navy blue - 4
    • COOLMAX® Piqué top - White/Blue/Pink/White/Navy blue - 5
    • COOLMAX® Piqué top - White/Blue/Pink/White/Navy blue - 6

    COOLMAX® Piqué top

    S$ 14.90

    • 5-pack trunks - Grey/Level/Black/Casual/Black/Checked/Bright blue/NYC/Khaki green/Dark grey/Black/Grey marl/Dark grey/Light beige/Navy blue/Green - 1
    • 5-pack trunks - Grey/Level/Black/Casual/Black/Checked/Bright blue/NYC/Khaki green/Dark grey/Black/Grey marl/Dark grey/Light beige/Navy blue/Green - 2
    • 5-pack trunks - Grey/Level/Black/Casual/Black/Checked/Bright blue/NYC/Khaki green/Dark grey/Black/Grey marl/Dark grey/Light beige/Navy blue/Green - 3

    5-pack trunks

    S$ 29.90

    • Merino wool beanie - Pink/Khaki green/Red - 1
    • Merino wool beanie - Pink/Khaki green/Red - 2
    H&M Adorables

    Merino wool beanie

    S$ 19.90

    • Lace body - Burgundy/Black - 1
    • Lace body - Burgundy/Black - 2
    • Lace body - Burgundy/Black - 3
    • Lace body - Burgundy/Black - 4
    • Lace body - Burgundy/Black - 5
    • Lace body - Burgundy/Black - 6

    Lace body

    S$ 39.90

    • Printed hoodie - Washed black/Batman/White/Pokémon/Dark brown/Pokémon/Navy blue/New York Knicks/Dark blue/LEGO/Navy blue/Snoopy/Dark grey/The Avengers/Light dusty blue/LEGO/Black/Jurassic World/Black/Pokémon - 1
    • Printed hoodie - Washed black/Batman/White/Pokémon/Dark brown/Pokémon/Navy blue/New York Knicks/Dark blue/LEGO/Navy blue/Snoopy/Dark grey/The Avengers/Light dusty blue/LEGO/Black/Jurassic World/Black/Pokémon - 2
    New Price

    Printed hoodie

    S$ 34.90

    • 3-pack hoodies - Navy blue/Blue/Beige/Navy blue/Light turquoise/Black - 1
    • 3-pack hoodies - Navy blue/Blue/Beige/Navy blue/Light turquoise/Black - 2

    3-pack hoodies

    S$ 59.90

    • 2-piece printed set - Light turquoise/Teddy bear/Peach pink/Butterflies/Cream/Feeling Purrfect/Light yellow/Pink - 1
    • 2-piece printed set - Light turquoise/Teddy bear/Peach pink/Butterflies/Cream/Feeling Purrfect/Light yellow/Pink - 2

    2-piece printed set

    S$ 24.90

    • 2-piece cotton knit set - Turquoise/Light brown/Light beige/Khaki green/Navy blue/White striped - 1
    • 2-piece cotton knit set - Turquoise/Light brown/Light beige/Khaki green/Navy blue/White striped - 2
    H&M Adorables

    2-piece cotton knit set

    S$ 49.90

    • 7-pack trainer socks - Light pink/Blue/Light yellow/Striped - 1
    • 7-pack trainer socks - Light pink/Blue/Light yellow/Striped - 2
    • 7-pack trainer socks - Light pink/Blue/Light yellow/Striped - 3

    7-pack trainer socks

    S$ 16.95

    • Wool-blend top - Burgundy - 1
    • Wool-blend top - Burgundy - 2
    • Wool-blend top - Burgundy - 3
    • Wool-blend top - Burgundy - 4
    • Wool-blend top - Burgundy - 5
    • Wool-blend top - Burgundy - 6
    • Wool-blend top - Burgundy - 7
    • Wool-blend top - Burgundy - 8
    • Wool-blend top - Burgundy - 9
    Perfect Moment H&M

    Wool-blend top

    S$ 129.90

    • Long-sleeved top - Rust red/White/Black/Dark dusty brown - 1
    • Long-sleeved top - Rust red/White/Black/Dark dusty brown - 2
    • Long-sleeved top - Rust red/White/Black/Dark dusty brown - 3
    • Long-sleeved top - Rust red/White/Black/Dark dusty brown - 4
    • Long-sleeved top - Rust red/White/Black/Dark dusty brown - 5

    Long-sleeved top

    S$ 17.90

    • 2-pack long-sleeved bodysuits - Light pink/Hearts/Dark green/Vehicles/Beige/Giraffes/Beige/Hello Friend/Dark beige/Bears - 1
    • 2-pack long-sleeved bodysuits - Light pink/Hearts/Dark green/Vehicles/Beige/Giraffes/Beige/Hello Friend/Dark beige/Bears - 2
    New Price

    2-pack long-sleeved bodysuits

    S$ 14.90

    • Midi skirt - Black/Gold-coloured/Light beige/Patterned/Pink/Black/Burnt orange - 1
    • Midi skirt - Black/Gold-coloured/Light beige/Patterned/Pink/Black/Burnt orange - 2
    • Midi skirt - Black/Gold-coloured/Light beige/Patterned/Pink/Black/Burnt orange - 3
    • Midi skirt - Black/Gold-coloured/Light beige/Patterned/Pink/Black/Burnt orange - 4
    • Midi skirt - Black/Gold-coloured/Light beige/Patterned/Pink/Black/Burnt orange - 5

    Midi skirt

    S$ 49.90

    • Cargo joggers - Dark grey marl/Dark brown/Black/Green/Grey/Grey/Light grey/Light grey marl - 1
    • Cargo joggers - Dark grey marl/Dark brown/Black/Green/Grey/Grey/Light grey/Light grey marl - 2

    Cargo joggers

    S$ 29.90

    • Sequined mini dress - Burgundy/Black - 1
    • Sequined mini dress - Burgundy/Black - 2
    • Sequined mini dress - Burgundy/Black - 3
    • Sequined mini dress - Burgundy/Black - 4
    • Sequined mini dress - Burgundy/Black - 5
    • Sequined mini dress - Burgundy/Black - 6
    • Sequined mini dress - Burgundy/Black - 7
    HOLIDAY 2025

    Sequined mini dress

    S$ 64.90

    • Wool-blend jumper - Silver-coloured - 1
    • Wool-blend jumper - Silver-coloured - 2
    • Wool-blend jumper - Silver-coloured - 3
    • Wool-blend jumper - Silver-coloured - 4
    • Wool-blend jumper - Silver-coloured - 5
    Perfect Moment H&M

    Wool-blend jumper

    S$ 139.90

    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 1
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 2
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 3
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 4
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 5
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 6
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 7
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 8
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Black/Washed out/Denim blue/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 9

    Flared Low Jeans

    S$ 29.90