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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Heeled sock boots - Dark brown/Brown/Black/Beige/Light beige/Dark brown - 1
    • Heeled sock boots - Dark brown/Brown/Black/Beige/Light beige/Dark brown - 2
    • Heeled sock boots - Dark brown/Brown/Black/Beige/Light beige/Dark brown - 3
    • Heeled sock boots - Dark brown/Brown/Black/Beige/Light beige/Dark brown - 4
    • Heeled sock boots - Dark brown/Brown/Black/Beige/Light beige/Dark brown - 5
    New Price

    Heeled sock boots

    S$ 49.90

    • Wide High Jeans - Grey/Dark denim blue/Pinstriped/Denim blue/Denim grey/Black/Brown/Light khaki green - 1
    • Wide High Jeans - Grey/Dark denim blue/Pinstriped/Denim blue/Denim grey/Black/Brown/Light khaki green - 2
    • Wide High Jeans - Grey/Dark denim blue/Pinstriped/Denim blue/Denim grey/Black/Brown/Light khaki green - 3
    • Wide High Jeans - Grey/Dark denim blue/Pinstriped/Denim blue/Denim grey/Black/Brown/Light khaki green - 4
    • Wide High Jeans - Grey/Dark denim blue/Pinstriped/Denim blue/Denim grey/Black/Brown/Light khaki green - 5

    Wide High Jeans

    S$ 49.90

    • 5-pack trunks - Grey/Level/Black/Casual/Black/Checked/Khaki green/Dark grey/Dark grey/Light beige/Black/Grey marl/Bright blue/NYC/Navy blue/Green - 1
    • 5-pack trunks - Grey/Level/Black/Casual/Black/Checked/Khaki green/Dark grey/Dark grey/Light beige/Black/Grey marl/Bright blue/NYC/Navy blue/Green - 2
    • 5-pack trunks - Grey/Level/Black/Casual/Black/Checked/Khaki green/Dark grey/Dark grey/Light beige/Black/Grey marl/Bright blue/NYC/Navy blue/Green - 3

    5-pack trunks

    S$ 29.90

    • Rib-knit cardigan - Dark plum purple/Dark grey/Cream - 1
    • Rib-knit cardigan - Dark plum purple/Dark grey/Cream - 2
    • Rib-knit cardigan - Dark plum purple/Dark grey/Cream - 3
    • Rib-knit cardigan - Dark plum purple/Dark grey/Cream - 4

    Rib-knit cardigan

    S$ 49.90

    • Printed cotton dress - Light pink/Hearts/White/Reindeer/Beige/Leopard print/Beige/Hearts/White/Floral/Blue/Floral/Pink/Floral/Light green/Floral - 1
    • Printed cotton dress - Light pink/Hearts/White/Reindeer/Beige/Leopard print/Beige/Hearts/White/Floral/Blue/Floral/Pink/Floral/Light green/Floral - 2

    Printed cotton dress

    S$ 12.90

    • Lace body - Burgundy/Black - 1
    • Lace body - Burgundy/Black - 2
    • Lace body - Burgundy/Black - 3
    • Lace body - Burgundy/Black - 4
    • Lace body - Burgundy/Black - 5
    • Lace body - Burgundy/Black - 6

    Lace body

    S$ 39.90

    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 1
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 2
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 3
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 4
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 5
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 6
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 7
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 8
    • Flared Low Jeans - Light denim blue/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Denim black/Light grey/Dark grey/Leopard print - 9

    Flared Low Jeans

    S$ 29.90

    • Teddy jacket - Light beige - 1
    • Teddy jacket - Light beige - 2
    • Teddy jacket - Light beige - 3
    • Teddy jacket - Light beige - 4
    • Teddy jacket - Light beige - 5

    Teddy jacket

    S$ 49.90

    • Smocked skirt - Dark brown/Light yellow - 1
    • Smocked skirt - Dark brown/Light yellow - 2
    • Smocked skirt - Dark brown/Light yellow - 3
    • Smocked skirt - Dark brown/Light yellow - 4
    • Smocked skirt - Dark brown/Light yellow - 5
    • Smocked skirt - Dark brown/Light yellow - 6
    • Smocked skirt - Dark brown/Light yellow - 7

    Smocked skirt

    S$ 19.90

    • Lace-trimmed vest top - Black/White - 1
    • Lace-trimmed vest top - Black/White - 2

    Lace-trimmed vest top

    S$ 12.90

    • Flared Low Jeans - Denim black/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Light denim blue/Light grey/Dark grey/Leopard print - 1
    • Flared Low Jeans - Denim black/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Light denim blue/Light grey/Dark grey/Leopard print - 2
    • Flared Low Jeans - Denim black/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Light denim blue/Light grey/Dark grey/Leopard print - 3
    • Flared Low Jeans - Denim black/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Light denim blue/Light grey/Dark grey/Leopard print - 4
    • Flared Low Jeans - Denim black/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Light denim blue/Light grey/Dark grey/Leopard print - 5
    • Flared Low Jeans - Denim black/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Light denim blue/Light grey/Dark grey/Leopard print - 6
    • Flared Low Jeans - Denim black/Denim blue/Light denim blue/Denim blue/Black/Washed out/Denim grey/Light denim blue/Light denim blue/Light grey/Dark grey/Leopard print - 7

    Flared Low Jeans

    S$ 29.90

    • Knee-length shorts - Black/Dark blue - 1
    • Knee-length shorts - Black/Dark blue - 2
    • Knee-length shorts - Black/Dark blue - 3
    • Knee-length shorts - Black/Dark blue - 4
    • Knee-length shorts - Black/Dark blue - 5
    • Knee-length shorts - Black/Dark blue - 6
    • Knee-length shorts - Black/Dark blue - 7

    Knee-length shorts

    S$ 49.90

    • Printed T-shirt - Dark grey/Lilo & Stitch/Dark grey/Miffy/Light grey/Lilo & Stitch/White/My Melody/Dark grey/My Melody/Dark blue/Lilo & Stitch/Grey/Kuromi - 1
    • Printed T-shirt - Dark grey/Lilo & Stitch/Dark grey/Miffy/Light grey/Lilo & Stitch/White/My Melody/Dark grey/My Melody/Dark blue/Lilo & Stitch/Grey/Kuromi - 2
    New Price

    Printed T-shirt

    S$ 19.90

    • Sequined mini dress - Burgundy/Black - 1
    • Sequined mini dress - Burgundy/Black - 2
    • Sequined mini dress - Burgundy/Black - 3
    • Sequined mini dress - Burgundy/Black - 4
    • Sequined mini dress - Burgundy/Black - 5
    • Sequined mini dress - Burgundy/Black - 6
    • Sequined mini dress - Burgundy/Black - 7
    HOLIDAY 2025

    Sequined mini dress

    S$ 64.90

    • Printed vest top - Light pink/My Melody/Light blue/Lilo & Stitch - 1
    • Printed vest top - Light pink/My Melody/Light blue/Lilo & Stitch - 2

    Printed vest top

    S$ 12.90

    • Rib-knit beanie - Beige/Khaki green/Light blue - 1
    • Rib-knit beanie - Beige/Khaki green/Light blue - 2

    Rib-knit beanie

    S$ 9.90

    • Loose-fit polo shirt - White/Belle Âme - 1
    • Loose-fit polo shirt - White/Belle Âme - 2
    • Loose-fit polo shirt - White/Belle Âme - 3
    • Loose-fit polo shirt - White/Belle Âme - 4
    • Loose-fit polo shirt - White/Belle Âme - 5
    • Loose-fit polo shirt - White/Belle Âme - 6
    • Loose-fit polo shirt - White/Belle Âme - 7
    • Loose-fit polo shirt - White/Belle Âme - 8
    New Price

    Loose-fit polo shirt

    S$ 39.90

    • Crew-neck sweatshirt - Light grey marl/Khaki green - 1
    • Crew-neck sweatshirt - Light grey marl/Khaki green - 2
    H&M Adorables

    Crew-neck sweatshirt

    S$ 29.90

    • Sequined peplum top - Red/Black - 1
    • Sequined peplum top - Red/Black - 2

    Sequined peplum top

    S$ 24.90

    • 5-pack socks - Light grey marl/Black/White - 1
    • 5-pack socks - Light grey marl/Black/White - 2
    • 5-pack socks - Light grey marl/Black/White - 3

    5-pack socks

    S$ 19.90