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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Mohair-blend jumper - Dark grey marl/Bright blue/Cream - 1
    • Mohair-blend jumper - Dark grey marl/Bright blue/Cream - 2
    • Mohair-blend jumper - Dark grey marl/Bright blue/Cream - 3
    • Mohair-blend jumper - Dark grey marl/Bright blue/Cream - 4
    • Mohair-blend jumper - Dark grey marl/Bright blue/Cream - 5
    • Mohair-blend jumper - Dark grey marl/Bright blue/Cream - 6
    A/W 2025

    Mohair-blend jumper

    S$ 89.90

    • Linen-blend trousers - Dark brown/Dark khaki green/Red/Black/Dark mole - 1
    • Linen-blend trousers - Dark brown/Dark khaki green/Red/Black/Dark mole - 2
    • Linen-blend trousers - Dark brown/Dark khaki green/Red/Black/Dark mole - 3
    • Linen-blend trousers - Dark brown/Dark khaki green/Red/Black/Dark mole - 4
    • Linen-blend trousers - Dark brown/Dark khaki green/Red/Black/Dark mole - 5
    SUMMER 2025

    Linen-blend trousers

    S$ 49.90

    • Slim Fit Suit trousers - Dark grey/Beige/Black/Navy blue/Dark beige/Dark blue - 1
    • Slim Fit Suit trousers - Dark grey/Beige/Black/Navy blue/Dark beige/Dark blue - 2
    • Slim Fit Suit trousers - Dark grey/Beige/Black/Navy blue/Dark beige/Dark blue - 3
    • Slim Fit Suit trousers - Dark grey/Beige/Black/Navy blue/Dark beige/Dark blue - 4
    • Slim Fit Suit trousers - Dark grey/Beige/Black/Navy blue/Dark beige/Dark blue - 5
    • Slim Fit Suit trousers - Dark grey/Beige/Black/Navy blue/Dark beige/Dark blue - 6

    Slim Fit Suit trousers

    S$ 59.90

    • Wide tailored trousers - Grey/Pinstriped/Grey/Checked/Grey/Dark blue/Pinstriped/Light grey/Pinstriped/Black - 1
    • Wide tailored trousers - Grey/Pinstriped/Grey/Checked/Grey/Dark blue/Pinstriped/Light grey/Pinstriped/Black - 2
    • Wide tailored trousers - Grey/Pinstriped/Grey/Checked/Grey/Dark blue/Pinstriped/Light grey/Pinstriped/Black - 3
    • Wide tailored trousers - Grey/Pinstriped/Grey/Checked/Grey/Dark blue/Pinstriped/Light grey/Pinstriped/Black - 4
    • Wide tailored trousers - Grey/Pinstriped/Grey/Checked/Grey/Dark blue/Pinstriped/Light grey/Pinstriped/Black - 5

    Wide tailored trousers

    S$ 39.90

    • A-line skirt - Cream/Black - 1
    • A-line skirt - Cream/Black - 2

    A-line skirt

    S$ 109.90

    • Shift dress - Dark brown/Cream - 1
    • Shift dress - Dark brown/Cream - 2
    • Shift dress - Dark brown/Cream - 3
    • Shift dress - Dark brown/Cream - 4
    • Shift dress - Dark brown/Cream - 5
    • Shift dress - Dark brown/Cream - 6

    Shift dress

    S$ 49.90

    • 5-pack trunks - Navy blue/Green/Black/Casual/Black/Checked/Khaki green/Dark grey/Dark grey/Light beige/Black/Grey marl/Bright blue/NYC/Grey/Level - 1
    • 5-pack trunks - Navy blue/Green/Black/Casual/Black/Checked/Khaki green/Dark grey/Dark grey/Light beige/Black/Grey marl/Bright blue/NYC/Grey/Level - 2
    • 5-pack trunks - Navy blue/Green/Black/Casual/Black/Checked/Khaki green/Dark grey/Dark grey/Light beige/Black/Grey marl/Bright blue/NYC/Grey/Level - 3

    5-pack trunks

    S$ 29.90

    • Heeled sandals - Red/Black/White - 1
    • Heeled sandals - Red/Black/White - 2
    • Heeled sandals - Red/Black/White - 3

    Heeled sandals

    S$ 39.90

    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 1
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 2
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 3
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 4
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 5
    • Printed sweatshirt - Blue/PlayStation/Light grey marl/The Simpsons/Cream/Pokémon/Red/Garfield/Beige/The Simpsons - 6
    New Price

    Printed sweatshirt

    S$ 24.90

    • Teddy jacket - Beige/Black hearts/White/Floral - 1
    • Teddy jacket - Beige/Black hearts/White/Floral - 2

    Teddy jacket

    S$ 49.90

    • Wide High Jeans - Denim blue/Blue/Grey/Denim blue/Washed black/Dark denim blue - 1
    • Wide High Jeans - Denim blue/Blue/Grey/Denim blue/Washed black/Dark denim blue - 2
    • Wide High Jeans - Denim blue/Blue/Grey/Denim blue/Washed black/Dark denim blue - 3
    • Wide High Jeans - Denim blue/Blue/Grey/Denim blue/Washed black/Dark denim blue - 4
    • Wide High Jeans - Denim blue/Blue/Grey/Denim blue/Washed black/Dark denim blue - 5
    • Wide High Jeans - Denim blue/Blue/Grey/Denim blue/Washed black/Dark denim blue - 6
    • Wide High Jeans - Denim blue/Blue/Grey/Denim blue/Washed black/Dark denim blue - 7
    • Wide High Jeans - Denim blue/Blue/Grey/Denim blue/Washed black/Dark denim blue - 8
    A/W 2025

    Wide High Jeans

    S$ 49.90

    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 1
    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 2
    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 3
    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 4
    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 5
    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 6
    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 7
    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 8
    • Bootcut High Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Denim blue - 9

    Bootcut High Jeans

    S$ 59.90

    • Cotton T-shirt dress - Dark brown/Burgundy/Cream - 1
    • Cotton T-shirt dress - Dark brown/Burgundy/Cream - 2
    • Cotton T-shirt dress - Dark brown/Burgundy/Cream - 3
    • Cotton T-shirt dress - Dark brown/Burgundy/Cream - 4
    • Cotton T-shirt dress - Dark brown/Burgundy/Cream - 5

    Cotton T-shirt dress

    S$ 24.90

    • 5-pack jersey tops - Purple/Turquoise/Light purple/Mint green/Pink/Yellow/Mint green/Pink/Dark grey/Spotted/Pink/White/Dark red/Pink/Grey/Hearts - 1
    • 5-pack jersey tops - Purple/Turquoise/Light purple/Mint green/Pink/Yellow/Mint green/Pink/Dark grey/Spotted/Pink/White/Dark red/Pink/Grey/Hearts - 2
    New Price

    5-pack jersey tops

    S$ 39.90

    • 2-piece printed sweatshirt set - Khaki green/Jurassic World/Grey/Batman/Beige/Marvel Comics/Light grey marl/Among Us/Grey/Marvel Comics/White/Paw Patrol/Black/Minecraft/Turquoise/Minions/Brown/Tom and Jerry/Bright blue/Sonic the Hedgehog - 1
    • 2-piece printed sweatshirt set - Khaki green/Jurassic World/Grey/Batman/Beige/Marvel Comics/Light grey marl/Among Us/Grey/Marvel Comics/White/Paw Patrol/Black/Minecraft/Turquoise/Minions/Brown/Tom and Jerry/Bright blue/Sonic the Hedgehog - 2
    New Price

    2-piece printed sweatshirt set

    S$ 49.90

    • Hoodie - Light blue/NASA/Black/Game controller/Black/Tie-dye/Green/Gradient/Brown/Originals/Grey/Champs/Light blue/Patterned/Beige/New York City/Black/Graffiti/Cream/Soho/Light green/Cream/NYC/Light beige/Non Stop/Navy blue/Los Angeles/Light beige/Marbled/Black/Tie-dye/Light blue/Grey/Northeast/White/Patterned/Light grey/Slow-Mo Days/Dark green/Champs - 1
    • Hoodie - Light blue/NASA/Black/Game controller/Black/Tie-dye/Green/Gradient/Brown/Originals/Grey/Champs/Light blue/Patterned/Beige/New York City/Black/Graffiti/Cream/Soho/Light green/Cream/NYC/Light beige/Non Stop/Navy blue/Los Angeles/Light beige/Marbled/Black/Tie-dye/Light blue/Grey/Northeast/White/Patterned/Light grey/Slow-Mo Days/Dark green/Champs - 2
    • Hoodie - Light blue/NASA/Black/Game controller/Black/Tie-dye/Green/Gradient/Brown/Originals/Grey/Champs/Light blue/Patterned/Beige/New York City/Black/Graffiti/Cream/Soho/Light green/Cream/NYC/Light beige/Non Stop/Navy blue/Los Angeles/Light beige/Marbled/Black/Tie-dye/Light blue/Grey/Northeast/White/Patterned/Light grey/Slow-Mo Days/Dark green/Champs - 3
    New Price

    Hoodie

    S$ 39.90

    • 3-pack sweatshirts - Khaki green/Natural white/Light grey marl/Dark blue/White/Brown/Dark grey - 1
    • 3-pack sweatshirts - Khaki green/Natural white/Light grey marl/Dark blue/White/Brown/Dark grey - 2

    3-pack sweatshirts

    S$ 64.90

    • Print-motif cotton T-shirt - Black/SpongeΒob/Light grey/San Antonio Spurs - 1
    • Print-motif cotton T-shirt - Black/SpongeΒob/Light grey/San Antonio Spurs - 2
    • Print-motif cotton T-shirt - Black/SpongeΒob/Light grey/San Antonio Spurs - 3
    New Price

    Print-motif cotton T-shirt

    S$ 17.90