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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Wide High Jeans - Dark denim blue/Black/Denim grey/Navy denim blue/Dark denim blue/White/Dark denim blue/Denim blue/Dark grey/Light denim blue - 1
    • Wide High Jeans - Dark denim blue/Black/Denim grey/Navy denim blue/Dark denim blue/White/Dark denim blue/Denim blue/Dark grey/Light denim blue - 2
    • Wide High Jeans - Dark denim blue/Black/Denim grey/Navy denim blue/Dark denim blue/White/Dark denim blue/Denim blue/Dark grey/Light denim blue - 3
    • Wide High Jeans - Dark denim blue/Black/Denim grey/Navy denim blue/Dark denim blue/White/Dark denim blue/Denim blue/Dark grey/Light denim blue - 4
    • Wide High Jeans - Dark denim blue/Black/Denim grey/Navy denim blue/Dark denim blue/White/Dark denim blue/Denim blue/Dark grey/Light denim blue - 5
    • Wide High Jeans - Dark denim blue/Black/Denim grey/Navy denim blue/Dark denim blue/White/Dark denim blue/Denim blue/Dark grey/Light denim blue - 6

    Wide High Jeans

    S$ 49.90

    • Tie-detail trousers - Light peach/Light khaki green/Black/Light blue - 1
    • Tie-detail trousers - Light peach/Light khaki green/Black/Light blue - 2
    • Tie-detail trousers - Light peach/Light khaki green/Black/Light blue - 3
    • Tie-detail trousers - Light peach/Light khaki green/Black/Light blue - 4

    Tie-detail trousers

    S$ 29.90

    • Wide brushed-inside joggers - Dark grey/Hearts/Light pink/Black/Pink - 1
    • Wide brushed-inside joggers - Dark grey/Hearts/Light pink/Black/Pink - 2
    New Price

    Wide brushed-inside joggers

    S$ 19.90

    • Short-sleeved jumper - Navy blue/White - 1
    • Short-sleeved jumper - Navy blue/White - 2
    • Short-sleeved jumper - Navy blue/White - 3
    • Short-sleeved jumper - Navy blue/White - 4
    • Short-sleeved jumper - Navy blue/White - 5

    Short-sleeved jumper

    S$ 49.90

    • Tulle dress - Dusty pink/Hearts/Light pink/Cherries/Cream/Beige/Leopard print/Light beige/Spotted/Light beige/Leopard print/Dusty pink/Stars - 1
    • Tulle dress - Dusty pink/Hearts/Light pink/Cherries/Cream/Beige/Leopard print/Light beige/Spotted/Light beige/Leopard print/Dusty pink/Stars - 2
    • Tulle dress - Dusty pink/Hearts/Light pink/Cherries/Cream/Beige/Leopard print/Light beige/Spotted/Light beige/Leopard print/Dusty pink/Stars - 3
    • Tulle dress - Dusty pink/Hearts/Light pink/Cherries/Cream/Beige/Leopard print/Light beige/Spotted/Light beige/Leopard print/Dusty pink/Stars - 4
    • Tulle dress - Dusty pink/Hearts/Light pink/Cherries/Cream/Beige/Leopard print/Light beige/Spotted/Light beige/Leopard print/Dusty pink/Stars - 5
    New Price

    Tulle dress

    S$ 24.90

    • Baggy Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Grey - 1
    • Baggy Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Grey - 2
    • Baggy Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Grey - 3
    • Baggy Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Grey - 4
    • Baggy Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Grey - 5
    • Baggy Jeans - Denim blue/Dark denim blue/Black/Dark denim blue/Grey - 6

    Baggy Jeans

    S$ 64.90

    • Cotton dress - Orange/Black/Patterned/Burgundy/Paisley pattern/Black - 1
    • Cotton dress - Orange/Black/Patterned/Burgundy/Paisley pattern/Black - 2
    • Cotton dress - Orange/Black/Patterned/Burgundy/Paisley pattern/Black - 3
    • Cotton dress - Orange/Black/Patterned/Burgundy/Paisley pattern/Black - 4
    • Cotton dress - Orange/Black/Patterned/Burgundy/Paisley pattern/Black - 5

    Cotton dress

    S$ 39.90

    • Printed cotton dress - White/Kuromi/Black/Hello Kitty/Lilac/Kuromi - 1
    • Printed cotton dress - White/Kuromi/Black/Hello Kitty/Lilac/Kuromi - 2
    • Printed cotton dress - White/Kuromi/Black/Hello Kitty/Lilac/Kuromi - 3
    • Printed cotton dress - White/Kuromi/Black/Hello Kitty/Lilac/Kuromi - 4
    • Printed cotton dress - White/Kuromi/Black/Hello Kitty/Lilac/Kuromi - 5
    • Printed cotton dress - White/Kuromi/Black/Hello Kitty/Lilac/Kuromi - 6
    • Printed cotton dress - White/Kuromi/Black/Hello Kitty/Lilac/Kuromi - 7

    Printed cotton dress

    S$ 24.90

    • Puff-sleeved dress - Blue/Striped/Navy blue/Patterned - 1
    • Puff-sleeved dress - Blue/Striped/Navy blue/Patterned - 2
    • Puff-sleeved dress - Blue/Striped/Navy blue/Patterned - 3
    • Puff-sleeved dress - Blue/Striped/Navy blue/Patterned - 4
    • Puff-sleeved dress - Blue/Striped/Navy blue/Patterned - 5

    Puff-sleeved dress

    S$ 34.90

    • Cable-knit jumper - Beige/Cream/Navy blue - 1
    • Cable-knit jumper - Beige/Cream/Navy blue - 2
    • Cable-knit jumper - Beige/Cream/Navy blue - 3
    • Cable-knit jumper - Beige/Cream/Navy blue - 4

    Cable-knit jumper

    S$ 29.90

    • Loose Fit Polo shirt - Black/White/Pink - 1
    • Loose Fit Polo shirt - Black/White/Pink - 2
    • Loose Fit Polo shirt - Black/White/Pink - 3
    • Loose Fit Polo shirt - Black/White/Pink - 4
    • Loose Fit Polo shirt - Black/White/Pink - 5
    • Loose Fit Polo shirt - Black/White/Pink - 6
    • Loose Fit Polo shirt - Black/White/Pink - 7

    Loose Fit Polo shirt

    S$ 49.90

    • Printed cap - Light blue/Frozen - 1
    • Printed cap - Light blue/Frozen - 2
    • Printed cap - Light blue/Frozen - 3

    Printed cap

    S$ 18.90

    • Printed T-shirt - Dark blue/Peanuts/White/Snoopy - 1
    • Printed T-shirt - Dark blue/Peanuts/White/Snoopy - 2
    • Printed T-shirt - Dark blue/Peanuts/White/Snoopy - 3
    • Printed T-shirt - Dark blue/Peanuts/White/Snoopy - 4
    • Printed T-shirt - Dark blue/Peanuts/White/Snoopy - 5
    • Printed T-shirt - Dark blue/Peanuts/White/Snoopy - 6

    Printed T-shirt

    S$ 19.90

    • Jacket - Navy blue - 1
    • Jacket - Navy blue - 2

    Jacket

    S$ 59.90

    • Boxy T-shirt - White/Blue-grey - 1
    • Boxy T-shirt - White/Blue-grey - 2
    • Boxy T-shirt - White/Blue-grey - 3
    • Boxy T-shirt - White/Blue-grey - 4
    • Boxy T-shirt - White/Blue-grey - 5
    • Boxy T-shirt - White/Blue-grey - 6

    Boxy T-shirt

    S$ 14.90

    • T-shirt - White/Dark brown/Black - 1
    • T-shirt - White/Dark brown/Black - 2
    • T-shirt - White/Dark brown/Black - 3
    • T-shirt - White/Dark brown/Black - 4
    • T-shirt - White/Dark brown/Black - 5
    • T-shirt - White/Dark brown/Black - 6

    T-shirt

    S$ 12.90

    • Knitted jumper - Cream/Dark brown/Light mole marl/Dark mole - 1
    • Knitted jumper - Cream/Dark brown/Light mole marl/Dark mole - 2
    • Knitted jumper - Cream/Dark brown/Light mole marl/Dark mole - 3
    • Knitted jumper - Cream/Dark brown/Light mole marl/Dark mole - 4
    • Knitted jumper - Cream/Dark brown/Light mole marl/Dark mole - 5

    Knitted jumper

    S$ 29.90

    • Cotton muslin top - Light pink/White/Floral/Light blue/White/Floral - 1
    • Cotton muslin top - Light pink/White/Floral/Light blue/White/Floral - 2

    Cotton muslin top

    S$ 17.90

    • Ribbed polo shirt - Bright red/Red/Striped/Cream/Striped - 1
    • Ribbed polo shirt - Bright red/Red/Striped/Cream/Striped - 2
    • Ribbed polo shirt - Bright red/Red/Striped/Cream/Striped - 3
    • Ribbed polo shirt - Bright red/Red/Striped/Cream/Striped - 4
    • Ribbed polo shirt - Bright red/Red/Striped/Cream/Striped - 5
    • Ribbed polo shirt - Bright red/Red/Striped/Cream/Striped - 6

    Ribbed polo shirt

    S$ 19.90

    Member price:S$ 14.90