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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Wide-leg track pants - Dark grey/Kuromi/Light green/SmileyWorld®/Blue/Lilo & Stitch/Blue/SmileyWorld®/Green/Cinnamoroll - 1
    • Wide-leg track pants - Dark grey/Kuromi/Light green/SmileyWorld®/Blue/Lilo & Stitch/Blue/SmileyWorld®/Green/Cinnamoroll - 2
    New Price

    Wide-leg track pants

    S$ 29.90

    • Shift dress - Beige/Snakeskin pattern/Black - 1
    • Shift dress - Beige/Snakeskin pattern/Black - 2
    • Shift dress - Beige/Snakeskin pattern/Black - 3
    • Shift dress - Beige/Snakeskin pattern/Black - 4
    • Shift dress - Beige/Snakeskin pattern/Black - 5

    Shift dress

    S$ 49.90

    • Text-motif T-shirt - White/New Me/Light grey marl/Specialist/Black/Creating - 1
    • Text-motif T-shirt - White/New Me/Light grey marl/Specialist/Black/Creating - 2
    • Text-motif T-shirt - White/New Me/Light grey marl/Specialist/Black/Creating - 3
    • Text-motif T-shirt - White/New Me/Light grey marl/Specialist/Black/Creating - 4
    • Text-motif T-shirt - White/New Me/Light grey marl/Specialist/Black/Creating - 5
    • Text-motif T-shirt - White/New Me/Light grey marl/Specialist/Black/Creating - 6
    • Text-motif T-shirt - White/New Me/Light grey marl/Specialist/Black/Creating - 7

    Text-motif T-shirt

    S$ 17.90

    • Pleated skirt - Beige/Checked/Black/Dark green/Checked/Dark denim blue/Denim blue - 1
    • Pleated skirt - Beige/Checked/Black/Dark green/Checked/Dark denim blue/Denim blue - 2
    • Pleated skirt - Beige/Checked/Black/Dark green/Checked/Dark denim blue/Denim blue - 3
    • Pleated skirt - Beige/Checked/Black/Dark green/Checked/Dark denim blue/Denim blue - 4
    • Pleated skirt - Beige/Checked/Black/Dark green/Checked/Dark denim blue/Denim blue - 5
    • Pleated skirt - Beige/Checked/Black/Dark green/Checked/Dark denim blue/Denim blue - 6
    • Pleated skirt - Beige/Checked/Black/Dark green/Checked/Dark denim blue/Denim blue - 7

    Pleated skirt

    S$ 29.90

    • Sequined mesh skirt - Beige/Black - 1
    • Sequined mesh skirt - Beige/Black - 2
    • Sequined mesh skirt - Beige/Black - 3
    • Sequined mesh skirt - Beige/Black - 4
    • Sequined mesh skirt - Beige/Black - 5
    • Sequined mesh skirt - Beige/Black - 6
    H&M Studio Collection

    Sequined mesh skirt

    S$ 179.90

    • Rib-knit vest top - Cream/Black - 1
    • Rib-knit vest top - Cream/Black - 2
    • Rib-knit vest top - Cream/Black - 3
    • Rib-knit vest top - Cream/Black - 4
    • Rib-knit vest top - Cream/Black - 5

    Rib-knit vest top

    S$ 14.90

    • Tie-strap maxi dress - Bright blue/Patterned/Pink/Patterned/Yellow/Patterned - 1
    • Tie-strap maxi dress - Bright blue/Patterned/Pink/Patterned/Yellow/Patterned - 2
    • Tie-strap maxi dress - Bright blue/Patterned/Pink/Patterned/Yellow/Patterned - 3
    • Tie-strap maxi dress - Bright blue/Patterned/Pink/Patterned/Yellow/Patterned - 4
    • Tie-strap maxi dress - Bright blue/Patterned/Pink/Patterned/Yellow/Patterned - 5
    SUMMER 2025

    Tie-strap maxi dress

    S$ 49.90

    • Cable-knit polo shirt - Grey marl/Khaki green - 1
    • Cable-knit polo shirt - Grey marl/Khaki green - 2
    • Cable-knit polo shirt - Grey marl/Khaki green - 3
    • Cable-knit polo shirt - Grey marl/Khaki green - 4
    • Cable-knit polo shirt - Grey marl/Khaki green - 5
    • Cable-knit polo shirt - Grey marl/Khaki green - 6

    Cable-knit polo shirt

    S$ 49.90

    • Printed sweatshirt - Dark grey/Ghosts/Dark turquoise/Dinosaur - 1
    • Printed sweatshirt - Dark grey/Ghosts/Dark turquoise/Dinosaur - 2
    • Printed sweatshirt - Dark grey/Ghosts/Dark turquoise/Dinosaur - 3
    • Printed sweatshirt - Dark grey/Ghosts/Dark turquoise/Dinosaur - 4
    • Printed sweatshirt - Dark grey/Ghosts/Dark turquoise/Dinosaur - 5

    Printed sweatshirt

    S$ 12.90

    • 5-pack socks - White/Black striped - 1
    • 5-pack socks - White/Black striped - 2
    • 5-pack socks - White/Black striped - 3

    5-pack socks

    S$ 19.90

    • Leather belt - Black/Brown/Beige/Dark khaki green - 1
    • Leather belt - Black/Brown/Beige/Dark khaki green - 2
    H&M Premium Selection

    Leather belt

    S$ 49.90

    • Tie-detail trousers - Light khaki green/Light peach/Black/Light blue - 1
    • Tie-detail trousers - Light khaki green/Light peach/Black/Light blue - 2

    Tie-detail trousers

    S$ 29.90

    • Belt - Dark brown/Black - 1
    • Belt - Dark brown/Black - 2

    Belt

    S$ 19.90

    • Waisted scuba top - Burgundy/Dark green/Black/White - 1
    • Waisted scuba top - Burgundy/Dark green/Black/White - 2
    • Waisted scuba top - Burgundy/Dark green/Black/White - 3
    • Waisted scuba top - Burgundy/Dark green/Black/White - 4
    • Waisted scuba top - Burgundy/Dark green/Black/White - 5

    Waisted scuba top

    S$ 19.90

    • Leather sandals - Black/Faux snake/Dark brown/Faux snake - 1
    • Leather sandals - Black/Faux snake/Dark brown/Faux snake - 2
    • Leather sandals - Black/Faux snake/Dark brown/Faux snake - 3
    H&M Premium Selection

    Leather sandals

    S$ 79.90

    • Fitted top - Dark beige/Dark brown/Cream - 1
    • Fitted top - Dark beige/Dark brown/Cream - 2
    • Fitted top - Dark beige/Dark brown/Cream - 3
    • Fitted top - Dark beige/Dark brown/Cream - 4
    • Fitted top - Dark beige/Dark brown/Cream - 5
    • Fitted top - Dark beige/Dark brown/Cream - 6
    • Fitted top - Dark beige/Dark brown/Cream - 7

    Fitted top

    S$ 19.90

    • Patterned swim shorts - Light blue/Striped/Light blue/Whale/Light blue/Seashells - 1
    • Patterned swim shorts - Light blue/Striped/Light blue/Whale/Light blue/Seashells - 2

    Patterned swim shorts

    S$ 14.90

    • Ribbed mini dress - Black - 1
    • Ribbed mini dress - Black - 2
    • Ribbed mini dress - Black - 3
    • Ribbed mini dress - Black - 4
    • Ribbed mini dress - Black - 5
    • Ribbed mini dress - Black - 6
    • Ribbed mini dress - Black - 7
    • Ribbed mini dress - Black - 8
    Glenn Martens H&M

    Ribbed mini dress

    S$ 89.90

    • Puff-sleeved dress - Red/Black - 1
    • Puff-sleeved dress - Red/Black - 2
    • Puff-sleeved dress - Red/Black - 3
    • Puff-sleeved dress - Red/Black - 4
    • Puff-sleeved dress - Red/Black - 5
    • Puff-sleeved dress - Red/Black - 6

    Puff-sleeved dress

    S$ 64.90