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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • 2-pack cargo joggers - Dark grey/Dusty turquoise/Beige/Dark brown/Light green/Light grey/Light beige/Beige - 1
    • 2-pack cargo joggers - Dark grey/Dusty turquoise/Beige/Dark brown/Light green/Light grey/Light beige/Beige - 2

    2-pack cargo joggers

    S$ 24.90

    • Frill-trimmed top - White/Light pink/Floral - 1
    • Frill-trimmed top - White/Light pink/Floral - 2

    Frill-trimmed top

    S$ 12.90

    • Bootcut High Jeans - Denim blue/Denim black/Dark denim blue - 1
    • Bootcut High Jeans - Denim blue/Denim black/Dark denim blue - 2
    • Bootcut High Jeans - Denim blue/Denim black/Dark denim blue - 3
    • Bootcut High Jeans - Denim blue/Denim black/Dark denim blue - 4
    • Bootcut High Jeans - Denim blue/Denim black/Dark denim blue - 5
    • Bootcut High Jeans - Denim blue/Denim black/Dark denim blue - 6

    Bootcut High Jeans

    S$ 49.90

    • Zip-through hoodie - Black/Grey marl - 1
    • Zip-through hoodie - Black/Grey marl - 2

    Zip-through hoodie

    S$ 29.90

    • Teddy cardigan - Cream/Dark brown/Navy blue - 1
    • Teddy cardigan - Cream/Dark brown/Navy blue - 2
    • Teddy cardigan - Cream/Dark brown/Navy blue - 3
    • Teddy cardigan - Cream/Dark brown/Navy blue - 4
    • Teddy cardigan - Cream/Dark brown/Navy blue - 5
    • Teddy cardigan - Cream/Dark brown/Navy blue - 6

    Teddy cardigan

    S$ 39.90

    • 2-pack bracelets - Gold-coloured/Brown/Burgundy/Silver-coloured/Light beige - 1
    • 2-pack bracelets - Gold-coloured/Brown/Burgundy/Silver-coloured/Light beige - 2
    • 2-pack bracelets - Gold-coloured/Brown/Burgundy/Silver-coloured/Light beige - 3
    • 2-pack bracelets - Gold-coloured/Brown/Burgundy/Silver-coloured/Light beige - 4

    2-pack bracelets

    S$ 19.90

    42 g
    • Chunky hoop earrings - Black/Red - 1
    • Chunky hoop earrings - Black/Red - 2
    • Chunky hoop earrings - Black/Red - 3
    • Chunky hoop earrings - Black/Red - 4
    • Chunky hoop earrings - Black/Red - 5

    Chunky hoop earrings

    S$ 12.90

    13 g
    • Motif-detail beanie - Dark green/Dinosaur/Dark red/A - 1
    • Motif-detail beanie - Dark green/Dinosaur/Dark red/A - 2

    Motif-detail beanie

    S$ 14.90

    • 4-pack socks - Light pink/Floral/Pink/Dusty pink/Beige/Pink/Floral/Pink/Silver-coloured/Dark red/Beige - 1
    • 4-pack socks - Light pink/Floral/Pink/Dusty pink/Beige/Pink/Floral/Pink/Silver-coloured/Dark red/Beige - 2
    • 4-pack socks - Light pink/Floral/Pink/Dusty pink/Beige/Pink/Floral/Pink/Silver-coloured/Dark red/Beige - 3

    4-pack socks

    S$ 12.90

    • Tulle dress - Dusty pink/Stars/Beige/Leopard print/Cream/Dusty pink/Hearts - 1
    • Tulle dress - Dusty pink/Stars/Beige/Leopard print/Cream/Dusty pink/Hearts - 2
    New Price

    Tulle dress

    S$ 24.90

    • Midi skirt - Dark brown/Red/Grey marl/Black - 1
    • Midi skirt - Dark brown/Red/Grey marl/Black - 2
    • Midi skirt - Dark brown/Red/Grey marl/Black - 3
    • Midi skirt - Dark brown/Red/Grey marl/Black - 4
    • Midi skirt - Dark brown/Red/Grey marl/Black - 5

    Midi skirt

    S$ 39.90

    • Wide joggers - Light blue/Dark brown/Navy blue/Light grey - 1
    • Wide joggers - Light blue/Dark brown/Navy blue/Light grey - 2
    • Wide joggers - Light blue/Dark brown/Navy blue/Light grey - 3
    • Wide joggers - Light blue/Dark brown/Navy blue/Light grey - 4
    • Wide joggers - Light blue/Dark brown/Navy blue/Light grey - 5
    • Wide joggers - Light blue/Dark brown/Navy blue/Light grey - 6

    Wide joggers

    S$ 29.90

    • Shoulder bag - Black - 1
    • Shoulder bag - Black - 2
    • Shoulder bag - Black - 3

    Shoulder bag

    S$ 49.90

    • Crossbody bag - Brown/Beige/Snakeskin pattern/Dark red - 1
    • Crossbody bag - Brown/Beige/Snakeskin pattern/Dark red - 2
    • Crossbody bag - Brown/Beige/Snakeskin pattern/Dark red - 3
    • Crossbody bag - Brown/Beige/Snakeskin pattern/Dark red - 4
    • Crossbody bag - Brown/Beige/Snakeskin pattern/Dark red - 5

    Crossbody bag

    S$ 49.90

    • Zip-through hoodie - Black/Navy blue/Light blue/Light grey marl/Khaki green - 1
    • Zip-through hoodie - Black/Navy blue/Light blue/Light grey marl/Khaki green - 2
    New Price

    Zip-through hoodie

    S$ 29.90

    • Wide twill trousers - Dark brown/Beige/Beige - 1
    • Wide twill trousers - Dark brown/Beige/Beige - 2
    • Wide twill trousers - Dark brown/Beige/Beige - 3
    • Wide twill trousers - Dark brown/Beige/Beige - 4
    • Wide twill trousers - Dark brown/Beige/Beige - 5
    • Wide twill trousers - Dark brown/Beige/Beige - 6

    Wide twill trousers

    S$ 49.90

    • Wide-leg track pants - Dark grey/Kuromi/Blue/Lilo & Stitch/Blue/SmileyWorld®/Bubblegum pink/SmileyWorld®/Green/Cinnamoroll - 1
    • Wide-leg track pants - Dark grey/Kuromi/Blue/Lilo & Stitch/Blue/SmileyWorld®/Bubblegum pink/SmileyWorld®/Green/Cinnamoroll - 2
    New Price

    Wide-leg track pants

    S$ 29.90

    • Satin skirt - Burgundy/Black - 1
    • Satin skirt - Burgundy/Black - 2

    Satin skirt

    S$ 39.90

    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 1
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 2
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 3
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 4
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 5
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 6
    New Price

    3-piece room-to-grow set

    S$ 24.90

    • Wide jeans - Light denim grey/Light denim blue - 1
    • Wide jeans - Light denim grey/Light denim blue - 2
    • Wide jeans - Light denim grey/Light denim blue - 3
    • Wide jeans - Light denim grey/Light denim blue - 4
    • Wide jeans - Light denim grey/Light denim blue - 5
    • Wide jeans - Light denim grey/Light denim blue - 6
    • Wide jeans - Light denim grey/Light denim blue - 7
    • Wide jeans - Light denim grey/Light denim blue - 8

    Wide jeans

    S$ 79.90