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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Wide twill trousers - Dark brown/Beige/Beige - 1
    • Wide twill trousers - Dark brown/Beige/Beige - 2
    • Wide twill trousers - Dark brown/Beige/Beige - 3
    • Wide twill trousers - Dark brown/Beige/Beige - 4
    • Wide twill trousers - Dark brown/Beige/Beige - 5
    • Wide twill trousers - Dark brown/Beige/Beige - 6

    Wide twill trousers

    S$ 49.90

    • Wide-leg track pants - Dark grey/Kuromi/Blue/Lilo & Stitch/Blue/SmileyWorld®/Bubblegum pink/SmileyWorld®/Green/Cinnamoroll - 1
    • Wide-leg track pants - Dark grey/Kuromi/Blue/Lilo & Stitch/Blue/SmileyWorld®/Bubblegum pink/SmileyWorld®/Green/Cinnamoroll - 2
    New Price

    Wide-leg track pants

    S$ 29.90

    • Satin skirt - Burgundy/Black - 1
    • Satin skirt - Burgundy/Black - 2

    Satin skirt

    S$ 39.90

    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 1
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 2
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 3
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 4
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 5
    • 3-piece room-to-grow set - Light beige/Green/Natural white marl - 6
    New Price

    3-piece room-to-grow set

    S$ 24.90

    • Wide jeans - Light denim grey/Light denim blue - 1
    • Wide jeans - Light denim grey/Light denim blue - 2
    • Wide jeans - Light denim grey/Light denim blue - 3
    • Wide jeans - Light denim grey/Light denim blue - 4
    • Wide jeans - Light denim grey/Light denim blue - 5
    • Wide jeans - Light denim grey/Light denim blue - 6
    • Wide jeans - Light denim grey/Light denim blue - 7
    • Wide jeans - Light denim grey/Light denim blue - 8

    Wide jeans

    S$ 79.90

    • Drawstring trousers - Dark blue/Checked/Light beige/Checked/Light pink/Checked/Red/Checked - 1
    • Drawstring trousers - Dark blue/Checked/Light beige/Checked/Light pink/Checked/Red/Checked - 2
    • Drawstring trousers - Dark blue/Checked/Light beige/Checked/Light pink/Checked/Red/Checked - 3
    • Drawstring trousers - Dark blue/Checked/Light beige/Checked/Light pink/Checked/Red/Checked - 4
    • Drawstring trousers - Dark blue/Checked/Light beige/Checked/Light pink/Checked/Red/Checked - 5
    • Drawstring trousers - Dark blue/Checked/Light beige/Checked/Light pink/Checked/Red/Checked - 6

    Drawstring trousers

    S$ 29.90

    • Ribbed cotton jersey top - Light beige marl/Light blue/Dark red - 1
    • Ribbed cotton jersey top - Light beige marl/Light blue/Dark red - 2
    New Price

    Ribbed cotton jersey top

    S$ 12.90

    • Printed sweatshirt - Blue/Bluey/Dark grey/Jurassic Park/White/Marvel Comics/Navy blue/Pokémon/Dusty turquoise/Hot Wheels/White/DC Comics/Beige/Marvel Comics - 1
    • Printed sweatshirt - Blue/Bluey/Dark grey/Jurassic Park/White/Marvel Comics/Navy blue/Pokémon/Dusty turquoise/Hot Wheels/White/DC Comics/Beige/Marvel Comics - 2
    New Price

    Printed sweatshirt

    S$ 19.90

    • Sweatshirt - Light pink/Paris/White/Amour/Light pink/Bows/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 1
    • Sweatshirt - Light pink/Paris/White/Amour/Light pink/Bows/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 2
    • Sweatshirt - Light pink/Paris/White/Amour/Light pink/Bows/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 3
    • Sweatshirt - Light pink/Paris/White/Amour/Light pink/Bows/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 4
    • Sweatshirt - Light pink/Paris/White/Amour/Light pink/Bows/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 5

    Sweatshirt

    S$ 14.90

    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 1
    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 2
    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 3
    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 4
    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 5
    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 6
    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 7
    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 8
    • Balloon-sleeved dress - Black/Patterned/Burgundy/Black/Cream - 9

    Balloon-sleeved dress

    S$ 79.90

    • Bag charm - Red/Spider-Man/Blue/Captain America/Green/Minecraft - 1
    • Bag charm - Red/Spider-Man/Blue/Captain America/Green/Minecraft - 2

    Bag charm

    S$ 14.90

    • Bag charm - Blue/Captain America/Red/Spider-Man/Green/Minecraft - 1
    • Bag charm - Blue/Captain America/Red/Spider-Man/Green/Minecraft - 2

    Bag charm

    S$ 14.90

    • Rib-knit dress - Black/Brown - 1
    • Rib-knit dress - Black/Brown - 2
    • Rib-knit dress - Black/Brown - 3
    • Rib-knit dress - Black/Brown - 4
    • Rib-knit dress - Black/Brown - 5
    • Rib-knit dress - Black/Brown - 6

    Rib-knit dress

    S$ 59.90

    • Shoulder bag - Dark brown/Brown - 1
    • Shoulder bag - Dark brown/Brown - 2
    • Shoulder bag - Dark brown/Brown - 3

    Shoulder bag

    S$ 49.90

    • Draped dress - Dark green/Black - 1
    • Draped dress - Dark green/Black - 2
    • Draped dress - Dark green/Black - 3
    • Draped dress - Dark green/Black - 4
    • Draped dress - Dark green/Black - 5

    Draped dress

    S$ 49.90

    • Contrast-panel hoodie - Navy blue/Grey marl - 1
    • Contrast-panel hoodie - Navy blue/Grey marl - 2

    Contrast-panel hoodie

    S$ 24.90

    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 1
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 2
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 3
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 4
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 5
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 6
    • Pleat-front sweatpants - Black/Brown/Light grey marl/Navy blue - 7

    Pleat-front sweatpants

    S$ 34.90

    • 10-pack socks - Peach/Bunny - 1
    • 10-pack socks - Peach/Bunny - 2
    • 10-pack socks - Peach/Bunny - 3

    10-pack socks

    S$ 17.90

    • Strappy V-neck dress - Brown/Checked/Grey - 1
    • Strappy V-neck dress - Brown/Checked/Grey - 2
    • Strappy V-neck dress - Brown/Checked/Grey - 3
    • Strappy V-neck dress - Brown/Checked/Grey - 4
    • Strappy V-neck dress - Brown/Checked/Grey - 5
    • Strappy V-neck dress - Brown/Checked/Grey - 6
    • Strappy V-neck dress - Brown/Checked/Grey - 7

    Strappy V-neck dress

    S$ 49.90

    • Cotton pyjamas - White/Black checked/Dark green/Checked - 1
    • Cotton pyjamas - White/Black checked/Dark green/Checked - 2

    Cotton pyjamas

    S$ 39.90

    • Wide tailored trousers - Dark grey/Dark brown/Grey marl/Light beige/Burgundy/Black/Dark brown - 1
    • Wide tailored trousers - Dark grey/Dark brown/Grey marl/Light beige/Burgundy/Black/Dark brown - 2
    • Wide tailored trousers - Dark grey/Dark brown/Grey marl/Light beige/Burgundy/Black/Dark brown - 3
    • Wide tailored trousers - Dark grey/Dark brown/Grey marl/Light beige/Burgundy/Black/Dark brown - 4
    • Wide tailored trousers - Dark grey/Dark brown/Grey marl/Light beige/Burgundy/Black/Dark brown - 5
    • Wide tailored trousers - Dark grey/Dark brown/Grey marl/Light beige/Burgundy/Black/Dark brown - 6

    Wide tailored trousers

    S$ 59.90