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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Drawstring trousers - Light beige/Checked/Light pink/Checked/Red/Checked/Dark blue/Checked - 1
    • Drawstring trousers - Light beige/Checked/Light pink/Checked/Red/Checked/Dark blue/Checked - 2
    • Drawstring trousers - Light beige/Checked/Light pink/Checked/Red/Checked/Dark blue/Checked - 3
    • Drawstring trousers - Light beige/Checked/Light pink/Checked/Red/Checked/Dark blue/Checked - 4
    • Drawstring trousers - Light beige/Checked/Light pink/Checked/Red/Checked/Dark blue/Checked - 5
    • Drawstring trousers - Light beige/Checked/Light pink/Checked/Red/Checked/Dark blue/Checked - 6
    • Drawstring trousers - Light beige/Checked/Light pink/Checked/Red/Checked/Dark blue/Checked - 7
    • Drawstring trousers - Light beige/Checked/Light pink/Checked/Red/Checked/Dark blue/Checked - 8

    Drawstring trousers

    S$ 29.90

    • One-shoulder top - Dark green/Dark brown/Cream/Black - 1
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 2
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 3
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 4
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 5
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 6
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 7

    One-shoulder top

    S$ 17.90

    • Jacket - Brown/Light beige - 1
    • Jacket - Brown/Light beige - 2
    • Jacket - Brown/Light beige - 3
    • Jacket - Brown/Light beige - 4
    • Jacket - Brown/Light beige - 5

    Jacket

    S$ 64.90

    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 1
    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 2
    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 3
    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 4
    • Loose Fit Shirt - Navy blue/Dark khaki green/Beige - 5

    Loose Fit Shirt

    S$ 64.90

    • Tiered skirt - Beige/Leopard print/White/Checked/Red/Checked - 1
    • Tiered skirt - Beige/Leopard print/White/Checked/Red/Checked - 2

    Tiered skirt

    S$ 29.90

    • Wrap skort - Light beige - 1
    • Wrap skort - Light beige - 2

    Wrap skort

    S$ 59.90

    • Printed sweatshirt - Cream/Cherries/Mint green/Le Marais/Light pink/Floral/Light blue/Rainbow - 1
    • Printed sweatshirt - Cream/Cherries/Mint green/Le Marais/Light pink/Floral/Light blue/Rainbow - 2
    • Printed sweatshirt - Cream/Cherries/Mint green/Le Marais/Light pink/Floral/Light blue/Rainbow - 3
    • Printed sweatshirt - Cream/Cherries/Mint green/Le Marais/Light pink/Floral/Light blue/Rainbow - 4
    • Printed sweatshirt - Cream/Cherries/Mint green/Le Marais/Light pink/Floral/Light blue/Rainbow - 5

    Printed sweatshirt

    S$ 14.90

    • Drawstring trousers - Grey/Black/Dark red - 1
    • Drawstring trousers - Grey/Black/Dark red - 2
    • Drawstring trousers - Grey/Black/Dark red - 3
    • Drawstring trousers - Grey/Black/Dark red - 4
    • Drawstring trousers - Grey/Black/Dark red - 5
    • Drawstring trousers - Grey/Black/Dark red - 6
    • Drawstring trousers - Grey/Black/Dark red - 7

    Drawstring trousers

    S$ 34.90

    • Flared Leg Low Jeans - Denim black/Dark grey/Denim blue/Denim blue - 1
    • Flared Leg Low Jeans - Denim black/Dark grey/Denim blue/Denim blue - 2
    • Flared Leg Low Jeans - Denim black/Dark grey/Denim blue/Denim blue - 3
    • Flared Leg Low Jeans - Denim black/Dark grey/Denim blue/Denim blue - 4
    • Flared Leg Low Jeans - Denim black/Dark grey/Denim blue/Denim blue - 5
    • Flared Leg Low Jeans - Denim black/Dark grey/Denim blue/Denim blue - 6

    Flared Leg Low Jeans

    S$ 44.90

    • Boxy denim shirt - Denim grey/Powder pink - 1
    • Boxy denim shirt - Denim grey/Powder pink - 2
    • Boxy denim shirt - Denim grey/Powder pink - 3
    • Boxy denim shirt - Denim grey/Powder pink - 4
    • Boxy denim shirt - Denim grey/Powder pink - 5
    • Boxy denim shirt - Denim grey/Powder pink - 6

    Boxy denim shirt

    S$ 39.90

    • 2-pack cotton sweatshirts - Black/Light grey marl/Navy blue/Light blue/Mole/Natural white marl/Pink/Cherries/Light blue/Dark blue/Beige/Dusty pink - 1
    • 2-pack cotton sweatshirts - Black/Light grey marl/Navy blue/Light blue/Mole/Natural white marl/Pink/Cherries/Light blue/Dark blue/Beige/Dusty pink - 2

    2-pack cotton sweatshirts

    S$ 19.90

    Member price:S$ 13.90

    • Straight Leg Jeans - Dark grey/Denim blue - 1
    • Straight Leg Jeans - Dark grey/Denim blue - 2
    • Straight Leg Jeans - Dark grey/Denim blue - 3
    • Straight Leg Jeans - Dark grey/Denim blue - 4
    • Straight Leg Jeans - Dark grey/Denim blue - 5
    • Straight Leg Jeans - Dark grey/Denim blue - 6

    Straight Leg Jeans

    S$ 39.90

    Member price:S$ 27.90

    • Long blazer - Grey marl - 1
    • Long blazer - Grey marl - 2
    • Long blazer - Grey marl - 3
    • Long blazer - Grey marl - 4
    • Long blazer - Grey marl - 5
    • Long blazer - Grey marl - 6
    • Long blazer - Grey marl - 7

    Long blazer

    S$ 79.90

    • Wide cotton trousers - Beige/White - 1
    • Wide cotton trousers - Beige/White - 2
    • Wide cotton trousers - Beige/White - 3
    • Wide cotton trousers - Beige/White - 4
    • Wide cotton trousers - Beige/White - 5
    • Wide cotton trousers - Beige/White - 6

    Wide cotton trousers

    S$ 64.90

    • Straw shopper - Beige - 1
    • Straw shopper - Beige - 2
    • Straw shopper - Beige - 3
    • Straw shopper - Beige - 4
    • Straw shopper - Beige - 5

    Straw shopper

    S$ 39.90

    • Layered top - Lilac - 1
    • Layered top - Lilac - 2
    • Layered top - Lilac - 3
    • Layered top - Lilac - 4
    • Layered top - Lilac - 5

    Layered top

    S$ 29.90

    • Teddy cardigan - Cream/Navy blue/Dark brown - 1
    • Teddy cardigan - Cream/Navy blue/Dark brown - 2
    • Teddy cardigan - Cream/Navy blue/Dark brown - 3
    • Teddy cardigan - Cream/Navy blue/Dark brown - 4
    • Teddy cardigan - Cream/Navy blue/Dark brown - 5
    • Teddy cardigan - Cream/Navy blue/Dark brown - 6

    Teddy cardigan

    S$ 39.90

    • Joggers - Light yellow/Black/Navy blue/Green - 1
    • Joggers - Light yellow/Black/Navy blue/Green - 2
    • Joggers - Light yellow/Black/Navy blue/Green - 3
    • Joggers - Light yellow/Black/Navy blue/Green - 4
    • Joggers - Light yellow/Black/Navy blue/Green - 5
    • Joggers - Light yellow/Black/Navy blue/Green - 6

    Joggers

    S$ 29.90

    • Cargo trousers - Grey/Black - 1
    • Cargo trousers - Grey/Black - 2
    • Cargo trousers - Grey/Black - 3
    • Cargo trousers - Grey/Black - 4
    • Cargo trousers - Grey/Black - 5
    • Cargo trousers - Grey/Black - 6
    • Cargo trousers - Grey/Black - 7
    • Cargo trousers - Grey/Black - 8

    Cargo trousers

    S$ 59.90

    • Oversized print-motif sweatshirt - Dusty turquoise/Snoopy/Dark grey/Pusheen the Cat/Light grey/Kuromi/Purple/SmileyWorld®/Dark grey/Kuromi/Blue/Lilo & Stitch/Light green/SmileyWorld®/White/Lilo & Stitch/Dusty blue/Lilo & Stitch/Pink/Miffy - 1
    • Oversized print-motif sweatshirt - Dusty turquoise/Snoopy/Dark grey/Pusheen the Cat/Light grey/Kuromi/Purple/SmileyWorld®/Dark grey/Kuromi/Blue/Lilo & Stitch/Light green/SmileyWorld®/White/Lilo & Stitch/Dusty blue/Lilo & Stitch/Pink/Miffy - 2
    New Price

    Oversized print-motif sweatshirt

    S$ 29.90

    • Loose Fit Jeans - Light denim blue/Light denim blue/Dark denim blue/Dark denim blue/Dark grey/Denim blue/Denim blue/Denim blue - 1
    • Loose Fit Jeans - Light denim blue/Light denim blue/Dark denim blue/Dark denim blue/Dark grey/Denim blue/Denim blue/Denim blue - 2
    • Loose Fit Jeans - Light denim blue/Light denim blue/Dark denim blue/Dark denim blue/Dark grey/Denim blue/Denim blue/Denim blue - 3
    • Loose Fit Jeans - Light denim blue/Light denim blue/Dark denim blue/Dark denim blue/Dark grey/Denim blue/Denim blue/Denim blue - 4
    • Loose Fit Jeans - Light denim blue/Light denim blue/Dark denim blue/Dark denim blue/Dark grey/Denim blue/Denim blue/Denim blue - 5
    • Loose Fit Jeans - Light denim blue/Light denim blue/Dark denim blue/Dark denim blue/Dark grey/Denim blue/Denim blue/Denim blue - 6

    Loose Fit Jeans

    S$ 34.90

    • Adjustable-fit romper suit - Beige marl/Light dusty beige/Light beige/White/Green striped/White/Pears/White/Light green striped/White/Beige striped - 1
    • Adjustable-fit romper suit - Beige marl/Light dusty beige/Light beige/White/Green striped/White/Pears/White/Light green striped/White/Beige striped - 2
    New Price

    Adjustable-fit romper suit

    S$ 19.90