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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • 5-pack socks - Black/Black/Glittery/Dusty pink/Burgundy - 1
    • 5-pack socks - Black/Black/Glittery/Dusty pink/Burgundy - 2
    • 5-pack socks - Black/Black/Glittery/Dusty pink/Burgundy - 3

    5-pack socks

    S$ 14.90

    • Frill-trimmed shorts - Pink/Dark grey/Pink - 1
    • Frill-trimmed shorts - Pink/Dark grey/Pink - 2

    Frill-trimmed shorts

    S$ 19.90

    • 3-pack rings - Silver-coloured - 1
    • 3-pack rings - Silver-coloured - 2

    3-pack rings

    S$ 14.90

    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 1
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 2
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 3
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 4
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 5
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 6

    Tapered-waist dress

    S$ 59.90

    • Hoodie - Light blue/Beige/Light grey marl/Black - 1
    • Hoodie - Light blue/Beige/Light grey marl/Black - 2

    Hoodie

    S$ 24.90

    • Regular Fit Linen shirt - White/Light beige/Dusty green/Navy blue - 1
    • Regular Fit Linen shirt - White/Light beige/Dusty green/Navy blue - 2
    • Regular Fit Linen shirt - White/Light beige/Dusty green/Navy blue - 3
    • Regular Fit Linen shirt - White/Light beige/Dusty green/Navy blue - 4
    • Regular Fit Linen shirt - White/Light beige/Dusty green/Navy blue - 5
    • Regular Fit Linen shirt - White/Light beige/Dusty green/Navy blue - 6
    • Regular Fit Linen shirt - White/Light beige/Dusty green/Navy blue - 7
    H&M Premium Selection

    Regular Fit Linen shirt

    S$ 69.90

    Member price:S$ 54.90

    • Bootcut Leg Low Jeans - Light grey/Denim blue/Washed denim grey/Denim blue/Dark denim blue/Washed denim black - 1
    • Bootcut Leg Low Jeans - Light grey/Denim blue/Washed denim grey/Denim blue/Dark denim blue/Washed denim black - 2
    • Bootcut Leg Low Jeans - Light grey/Denim blue/Washed denim grey/Denim blue/Dark denim blue/Washed denim black - 3
    • Bootcut Leg Low Jeans - Light grey/Denim blue/Washed denim grey/Denim blue/Dark denim blue/Washed denim black - 4
    • Bootcut Leg Low Jeans - Light grey/Denim blue/Washed denim grey/Denim blue/Dark denim blue/Washed denim black - 5
    • Bootcut Leg Low Jeans - Light grey/Denim blue/Washed denim grey/Denim blue/Dark denim blue/Washed denim black - 6

    Bootcut Leg Low Jeans

    S$ 49.90

    • Leather pencil skirt - Dark brown - 1
    • Leather pencil skirt - Dark brown - 2
    • Leather pencil skirt - Dark brown - 3
    • Leather pencil skirt - Dark brown - 4
    • Leather pencil skirt - Dark brown - 5
    • Leather pencil skirt - Dark brown - 6
    • Leather pencil skirt - Dark brown - 7
    H&M Premium Selection

    Leather pencil skirt

    S$ 499.90

    • Hoodie - Brown/Originals/Cream/NYC/Navy blue/Los Angeles/Black/Game controller/Green/Gradient/Black/Tie-dye/Grey/Champs/Light blue/Patterned/Beige/New York City/Black/Graffiti/Light green/Cream/Soho/Light beige/Non Stop/Light beige/Marbled/Light blue/NASA/Black/Tie-dye/Light blue/Grey/Northeast/White/Patterned/Light grey/Slow-Mo Days/Dark green/Champs - 1
    • Hoodie - Brown/Originals/Cream/NYC/Navy blue/Los Angeles/Black/Game controller/Green/Gradient/Black/Tie-dye/Grey/Champs/Light blue/Patterned/Beige/New York City/Black/Graffiti/Light green/Cream/Soho/Light beige/Non Stop/Light beige/Marbled/Light blue/NASA/Black/Tie-dye/Light blue/Grey/Northeast/White/Patterned/Light grey/Slow-Mo Days/Dark green/Champs - 2
    • Hoodie - Brown/Originals/Cream/NYC/Navy blue/Los Angeles/Black/Game controller/Green/Gradient/Black/Tie-dye/Grey/Champs/Light blue/Patterned/Beige/New York City/Black/Graffiti/Light green/Cream/Soho/Light beige/Non Stop/Light beige/Marbled/Light blue/NASA/Black/Tie-dye/Light blue/Grey/Northeast/White/Patterned/Light grey/Slow-Mo Days/Dark green/Champs - 3
    • Hoodie - Brown/Originals/Cream/NYC/Navy blue/Los Angeles/Black/Game controller/Green/Gradient/Black/Tie-dye/Grey/Champs/Light blue/Patterned/Beige/New York City/Black/Graffiti/Light green/Cream/Soho/Light beige/Non Stop/Light beige/Marbled/Light blue/NASA/Black/Tie-dye/Light blue/Grey/Northeast/White/Patterned/Light grey/Slow-Mo Days/Dark green/Champs - 4
    New Price

    Hoodie

    S$ 39.90

    • Draped strappy top - Black/Cream - 1
    • Draped strappy top - Black/Cream - 2
    • Draped strappy top - Black/Cream - 3
    • Draped strappy top - Black/Cream - 4
    • Draped strappy top - Black/Cream - 5
    • Draped strappy top - Black/Cream - 6
    • Draped strappy top - Black/Cream - 7

    Draped strappy top

    S$ 14.90

    • Zip-through hoodie - Black/Navy blue/Khaki green/Light grey marl/Light blue - 1
    • Zip-through hoodie - Black/Navy blue/Khaki green/Light grey marl/Light blue - 2
    New Price

    Zip-through hoodie

    S$ 29.90

    • Belt - Brown/Black - 1
    • Belt - Brown/Black - 2
    • Belt - Brown/Black - 3
    • Belt - Brown/Black - 4
    • Belt - Brown/Black - 5

    Belt

    S$ 29.90

    • Padded bomber jacket - Light khaki green - 1
    • Padded bomber jacket - Light khaki green - 2
    • Padded bomber jacket - Light khaki green - 3
    • Padded bomber jacket - Light khaki green - 4
    • Padded bomber jacket - Light khaki green - 5
    H&M Studio Collection

    Padded bomber jacket

    S$ 199.90

    • Piqué suit - Navy blue - 1
    • Piqué suit - Navy blue - 2

    Piqué suit

    S$ 69.90

    Member price:S$ 48.90

    • Loose Fit Polo shirt - White/Black/Pink - 1
    • Loose Fit Polo shirt - White/Black/Pink - 2
    • Loose Fit Polo shirt - White/Black/Pink - 3
    • Loose Fit Polo shirt - White/Black/Pink - 4
    • Loose Fit Polo shirt - White/Black/Pink - 5
    • Loose Fit Polo shirt - White/Black/Pink - 6
    • Loose Fit Polo shirt - White/Black/Pink - 7

    Loose Fit Polo shirt

    S$ 49.90

    Member price:S$ 37.90

    • Denim blouse - Light denim blue/Denim blue - 1
    • Denim blouse - Light denim blue/Denim blue - 2
    • Denim blouse - Light denim blue/Denim blue - 3
    • Denim blouse - Light denim blue/Denim blue - 4
    • Denim blouse - Light denim blue/Denim blue - 5
    • Denim blouse - Light denim blue/Denim blue - 6
    • Denim blouse - Light denim blue/Denim blue - 7

    Denim blouse

    S$ 39.90