Essentials QR Codes

By using your smartphone camera, you can scan the QR code label found on your H&M ESSENTIALS garment. Just open the link in your camera window to access the entire collection universe.

This is your chance to truly know the clothes you wear every day. The new collection site offers up the full story. Learn about the design process, styling tips, the elevated qualities, and the creatives behind the garments.

Sustainability doesn’t end with timeless designs or better-made materials. The collection site guides you through some of the other steps you can take to make your H&M ESSENTIALS last. It’s truly a team effort.