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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Cotton muslin pyjamas - Black/Floral/Light blue/Floral/Light turquoise/Cream/Floral/Navy blue/White/Hearts/Dark red/Hearts - 1
    • Cotton muslin pyjamas - Black/Floral/Light blue/Floral/Light turquoise/Cream/Floral/Navy blue/White/Hearts/Dark red/Hearts - 2
    • Cotton muslin pyjamas - Black/Floral/Light blue/Floral/Light turquoise/Cream/Floral/Navy blue/White/Hearts/Dark red/Hearts - 3
    • Cotton muslin pyjamas - Black/Floral/Light blue/Floral/Light turquoise/Cream/Floral/Navy blue/White/Hearts/Dark red/Hearts - 4
    • Cotton muslin pyjamas - Black/Floral/Light blue/Floral/Light turquoise/Cream/Floral/Navy blue/White/Hearts/Dark red/Hearts - 5
    • Cotton muslin pyjamas - Black/Floral/Light blue/Floral/Light turquoise/Cream/Floral/Navy blue/White/Hearts/Dark red/Hearts - 6

    Cotton muslin pyjamas

    S$ 64.90

    • Draped jersey top - Grey/Cream/Greige/Snakeskin-patterned/Black - 1
    • Draped jersey top - Grey/Cream/Greige/Snakeskin-patterned/Black - 2
    • Draped jersey top - Grey/Cream/Greige/Snakeskin-patterned/Black - 3
    • Draped jersey top - Grey/Cream/Greige/Snakeskin-patterned/Black - 4
    • Draped jersey top - Grey/Cream/Greige/Snakeskin-patterned/Black - 5
    • Draped jersey top - Grey/Cream/Greige/Snakeskin-patterned/Black - 6

    Draped jersey top

    S$ 19.90

    Member price:S$ 10.90

    • Padded soft lace bra - Red/Black/Pale beige - 1
    • Padded soft lace bra - Red/Black/Pale beige - 2
    • Padded soft lace bra - Red/Black/Pale beige - 3
    • Padded soft lace bra - Red/Black/Pale beige - 4
    • Padded soft lace bra - Red/Black/Pale beige - 5

    Padded soft lace bra

    S$ 19.90

    • Bouclé trousers - Burgundy/Black/Navy blue marl - 1
    • Bouclé trousers - Burgundy/Black/Navy blue marl - 2
    • Bouclé trousers - Burgundy/Black/Navy blue marl - 3
    • Bouclé trousers - Burgundy/Black/Navy blue marl - 4
    • Bouclé trousers - Burgundy/Black/Navy blue marl - 5
    • Bouclé trousers - Burgundy/Black/Navy blue marl - 6

    Bouclé trousers

    S$ 49.90

    Member price:S$ 29.90

    • Teddy gilet - Light grey/Dark brown/White - 1
    • Teddy gilet - Light grey/Dark brown/White - 2
    • Teddy gilet - Light grey/Dark brown/White - 3
    • Teddy gilet - Light grey/Dark brown/White - 4
    • Teddy gilet - Light grey/Dark brown/White - 5
    • Teddy gilet - Light grey/Dark brown/White - 6

    Teddy gilet

    S$ 19.90

    Member price:S$ 12.90

    • One-shoulder top - Dark green/Dark brown/Cream/Black - 1
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 2
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 3
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 4
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 5
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 6
    • One-shoulder top - Dark green/Dark brown/Cream/Black - 7

    One-shoulder top

    S$ 17.90

    • Oversized printed sweatshirt - White/Minecraft/White/SmileyWorld®/Navy blue/Bluey/Green/Snoopy/Light grey marl/Snoopy/Blue/Bluey/Khaki green/TMNT/Natural white/Paw Patrol/Yellow/Donald Duck/Orange/Justice League/White/Lego Brand - 1
    • Oversized printed sweatshirt - White/Minecraft/White/SmileyWorld®/Navy blue/Bluey/Green/Snoopy/Light grey marl/Snoopy/Blue/Bluey/Khaki green/TMNT/Natural white/Paw Patrol/Yellow/Donald Duck/Orange/Justice League/White/Lego Brand - 2
    • Oversized printed sweatshirt - White/Minecraft/White/SmileyWorld®/Navy blue/Bluey/Green/Snoopy/Light grey marl/Snoopy/Blue/Bluey/Khaki green/TMNT/Natural white/Paw Patrol/Yellow/Donald Duck/Orange/Justice League/White/Lego Brand - 3
    • Oversized printed sweatshirt - White/Minecraft/White/SmileyWorld®/Navy blue/Bluey/Green/Snoopy/Light grey marl/Snoopy/Blue/Bluey/Khaki green/TMNT/Natural white/Paw Patrol/Yellow/Donald Duck/Orange/Justice League/White/Lego Brand - 4
    New Price

    Oversized printed sweatshirt

    S$ 29.90

    • T-shirt - White/Dark brown/Black - 1
    • T-shirt - White/Dark brown/Black - 2
    • T-shirt - White/Dark brown/Black - 3
    • T-shirt - White/Dark brown/Black - 4
    • T-shirt - White/Dark brown/Black - 5
    • T-shirt - White/Dark brown/Black - 6

    T-shirt

    S$ 12.90

    • Flared High Jeans - Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 1
    • Flared High Jeans - Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 2
    • Flared High Jeans - Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 3
    • Flared High Jeans - Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 4
    • Flared High Jeans - Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 5
    • Flared High Jeans - Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 6
    • Flared High Jeans - Dark denim blue/Denim blue/Dark grey/Denim blue/Denim blue/Denim blue/Denim blue/Dark denim blue/Light denim blue - 7

    Flared High Jeans

    S$ 49.90

    Member price:S$ 32.90

    • Denim joggers - Denim blue/Light denim blue - 1
    • Denim joggers - Denim blue/Light denim blue - 2
    • Denim joggers - Denim blue/Light denim blue - 3
    • Denim joggers - Denim blue/Light denim blue - 4
    • Denim joggers - Denim blue/Light denim blue - 5

    Denim joggers

    S$ 19.90

    • Waffled cotton set - Light brown/Blue/Khaki green/Grey/Dark grey - 1
    • Waffled cotton set - Light brown/Blue/Khaki green/Grey/Dark grey - 2

    Waffled cotton set

    S$ 24.90

    Member price:S$ 16.90

    • Midi skirt - Navy blue/Dark purple/Dark brown/Burgundy/Black - 1
    • Midi skirt - Navy blue/Dark purple/Dark brown/Burgundy/Black - 2
    • Midi skirt - Navy blue/Dark purple/Dark brown/Burgundy/Black - 3
    • Midi skirt - Navy blue/Dark purple/Dark brown/Burgundy/Black - 4
    • Midi skirt - Navy blue/Dark purple/Dark brown/Burgundy/Black - 5
    • Midi skirt - Navy blue/Dark purple/Dark brown/Burgundy/Black - 6

    Midi skirt

    S$ 39.90

    • Regular Fit Tailored joggers - Khaki green/Black/White/Plum - 1
    • Regular Fit Tailored joggers - Khaki green/Black/White/Plum - 2
    • Regular Fit Tailored joggers - Khaki green/Black/White/Plum - 3
    • Regular Fit Tailored joggers - Khaki green/Black/White/Plum - 4
    • Regular Fit Tailored joggers - Khaki green/Black/White/Plum - 5
    • Regular Fit Tailored joggers - Khaki green/Black/White/Plum - 6

    Regular Fit Tailored joggers

    S$ 49.90

    Member price:S$ 29.90

    • Draped-collar top - White/Blue floral/Cream/Burgundy - 1
    • Draped-collar top - White/Blue floral/Cream/Burgundy - 2
    • Draped-collar top - White/Blue floral/Cream/Burgundy - 3
    • Draped-collar top - White/Blue floral/Cream/Burgundy - 4
    • Draped-collar top - White/Blue floral/Cream/Burgundy - 5

    Draped-collar top

    S$ 17.90

    • Regular Fit Sweatpants - Black/Plum purple/Grey marl/Dark grey - 1
    • Regular Fit Sweatpants - Black/Plum purple/Grey marl/Dark grey - 2
    • Regular Fit Sweatpants - Black/Plum purple/Grey marl/Dark grey - 3
    • Regular Fit Sweatpants - Black/Plum purple/Grey marl/Dark grey - 4
    • Regular Fit Sweatpants - Black/Plum purple/Grey marl/Dark grey - 5
    • Regular Fit Sweatpants - Black/Plum purple/Grey marl/Dark grey - 6
    • Regular Fit Sweatpants - Black/Plum purple/Grey marl/Dark grey - 7

    Regular Fit Sweatpants

    S$ 49.90

    Member price:S$ 29.90

    • Cotton T-shirt - White/Black - 1
    • Cotton T-shirt - White/Black - 2
    • Cotton T-shirt - White/Black - 3
    • Cotton T-shirt - White/Black - 4

    Cotton T-shirt

    S$ 7.90

    • Printed cotton T-shirt - Dark grey/Bambi/Light pink/Minnie Mouse/Light blue/Frozen/Light pink/Bambi - 1
    • Printed cotton T-shirt - Dark grey/Bambi/Light pink/Minnie Mouse/Light blue/Frozen/Light pink/Bambi - 2

    Printed cotton T-shirt

    S$ 12.90

    • Straight crease-leg trousers - Navy blue/Dark grey/Brown/Dark green/Dark beige/Dark brown/Black/Beige - 1
    • Straight crease-leg trousers - Navy blue/Dark grey/Brown/Dark green/Dark beige/Dark brown/Black/Beige - 2
    • Straight crease-leg trousers - Navy blue/Dark grey/Brown/Dark green/Dark beige/Dark brown/Black/Beige - 3
    • Straight crease-leg trousers - Navy blue/Dark grey/Brown/Dark green/Dark beige/Dark brown/Black/Beige - 4
    • Straight crease-leg trousers - Navy blue/Dark grey/Brown/Dark green/Dark beige/Dark brown/Black/Beige - 5
    • Straight crease-leg trousers - Navy blue/Dark grey/Brown/Dark green/Dark beige/Dark brown/Black/Beige - 6

    Straight crease-leg trousers

    S$ 39.90

    Member price:S$ 29.90

    • Lace push-up bra - Black/Pigeon blue/Powder pink/White/Dusty blue - 1
    • Lace push-up bra - Black/Pigeon blue/Powder pink/White/Dusty blue - 2
    • Lace push-up bra - Black/Pigeon blue/Powder pink/White/Dusty blue - 3
    • Lace push-up bra - Black/Pigeon blue/Powder pink/White/Dusty blue - 4
    • Lace push-up bra - Black/Pigeon blue/Powder pink/White/Dusty blue - 5
    • Lace push-up bra - Black/Pigeon blue/Powder pink/White/Dusty blue - 6

    Lace push-up bra

    S$ 17.90

    • 10-pack trunks - Blue/Light grey marl/Light green/Dark green - 1
    • 10-pack trunks - Blue/Light grey marl/Light green/Dark green - 2
    • 10-pack trunks - Blue/Light grey marl/Light green/Dark green - 3

    10-pack trunks

    S$ 39.90

    • Printed sweatshirt - Light purple/Hello Kitty/Light blue/Cinnamoroll - 1
    • Printed sweatshirt - Light purple/Hello Kitty/Light blue/Cinnamoroll - 2
    • Printed sweatshirt - Light purple/Hello Kitty/Light blue/Cinnamoroll - 3
    • Printed sweatshirt - Light purple/Hello Kitty/Light blue/Cinnamoroll - 4
    • Printed sweatshirt - Light purple/Hello Kitty/Light blue/Cinnamoroll - 5
    • Printed sweatshirt - Light purple/Hello Kitty/Light blue/Cinnamoroll - 6

    Printed sweatshirt

    S$ 19.90