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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Suit trousers - Navy blue - 1
    • Suit trousers - Navy blue - 2
    • Suit trousers - Navy blue - 3
    • Suit trousers - Navy blue - 4
    • Suit trousers - Navy blue - 5
    • Suit trousers - Navy blue - 6

    Suit trousers

    S$ 17.90

    • 5-pack trunks - Light green/Tractors/Light blue/Dino Dreams/Light turquoise/Dinosaurs - 1
    • 5-pack trunks - Light green/Tractors/Light blue/Dino Dreams/Light turquoise/Dinosaurs - 2
    • 5-pack trunks - Light green/Tractors/Light blue/Dino Dreams/Light turquoise/Dinosaurs - 3

    5-pack trunks

    S$ 19.90

    • A-line mini skirt - Dark denim blue/Black - 1
    • A-line mini skirt - Dark denim blue/Black - 2
    • A-line mini skirt - Dark denim blue/Black - 3
    • A-line mini skirt - Dark denim blue/Black - 4
    • A-line mini skirt - Dark denim blue/Black - 5
    • A-line mini skirt - Dark denim blue/Black - 6

    A-line mini skirt

    S$ 29.90

    • Sweatshirt joggers - Black/Beige/Blue - 1
    • Sweatshirt joggers - Black/Beige/Blue - 2

    Sweatshirt joggers

    S$ 29.90

    Member price:S$ 19.90

    • 2-piece printed cotton set - White/Winnie the Pooh - 1
    • 2-piece printed cotton set - White/Winnie the Pooh - 2
    • 2-piece printed cotton set - White/Winnie the Pooh - 3
    New Price

    2-piece printed cotton set

    S$ 17.90

    • Wool-blend trousers - Cream/Dark beige - 1
    • Wool-blend trousers - Cream/Dark beige - 2
    • Wool-blend trousers - Cream/Dark beige - 3
    • Wool-blend trousers - Cream/Dark beige - 4
    • Wool-blend trousers - Cream/Dark beige - 5
    • Wool-blend trousers - Cream/Dark beige - 6
    • Wool-blend trousers - Cream/Dark beige - 7
    H&M Premium Selection

    Wool-blend trousers

    S$ 59.90

    • 3-pack wrapover bodysuits - Light dusty blue/Striped/Dusty pink/Spotted/White/Hearts/Light beige/Striped - 1
    • 3-pack wrapover bodysuits - Light dusty blue/Striped/Dusty pink/Spotted/White/Hearts/Light beige/Striped - 2
    New Price

    3-pack wrapover bodysuits

    S$ 19.90

    • Zip-through hoodie - Navy blue/Black/Light blue/Light grey marl/Khaki green - 1
    • Zip-through hoodie - Navy blue/Black/Light blue/Light grey marl/Khaki green - 2
    New Price

    Zip-through hoodie

    S$ 29.90

    • Easy-iron shirt - Black/White - 1
    • Easy-iron shirt - Black/White - 2

    Easy-iron shirt

    S$ 17.90

    • Tie-detail maxi dress - Black/Bright red/Light yellow/White/Pale blue - 1
    • Tie-detail maxi dress - Black/Bright red/Light yellow/White/Pale blue - 2
    • Tie-detail maxi dress - Black/Bright red/Light yellow/White/Pale blue - 3
    • Tie-detail maxi dress - Black/Bright red/Light yellow/White/Pale blue - 4
    • Tie-detail maxi dress - Black/Bright red/Light yellow/White/Pale blue - 5
    • Tie-detail maxi dress - Black/Bright red/Light yellow/White/Pale blue - 6

    Tie-detail maxi dress

    S$ 49.90

    • Oversized printed sweatshirt - Light pink/Lilo & Stitch/Dark grey/Lilo & Stitch/Red/Hello Kitty/Light grey marl/Snoopy/Light blue/SmileyWorld® - 1
    • Oversized printed sweatshirt - Light pink/Lilo & Stitch/Dark grey/Lilo & Stitch/Red/Hello Kitty/Light grey marl/Snoopy/Light blue/SmileyWorld® - 2
    New Price

    Oversized printed sweatshirt

    S$ 19.90

    • Rib-knit hat - Lilac/Black - 1
    • Rib-knit hat - Lilac/Black - 2

    Rib-knit hat

    S$ 14.90

    Member price:S$ 9.90

    • Sweatshirt - White/Amour/Light pink/Bows/Light pink/Paris/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 1
    • Sweatshirt - White/Amour/Light pink/Bows/Light pink/Paris/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 2

    Sweatshirt

    S$ 14.90

    • 5-pack knitted socks - Dusty blue/Beige/Beige/Grey/Green/Beige/Green/Cream/Brown/Light blue - 1
    • 5-pack knitted socks - Dusty blue/Beige/Beige/Grey/Green/Beige/Green/Cream/Brown/Light blue - 2
    • 5-pack knitted socks - Dusty blue/Beige/Beige/Grey/Green/Beige/Green/Cream/Brown/Light blue - 3

    5-pack knitted socks

    S$ 9.90

    • Sweatshirt - Grey/Black/Beige/Light beige - 1
    • Sweatshirt - Grey/Black/Beige/Light beige - 2

    Sweatshirt

    S$ 17.90

    • 5-pack trunks - Black/Dark grey/Light beige/Black/Casual/Black/Checked/Bright blue/NYC/Black/Grey marl/Khaki green/Dark grey/Grey/Level/Navy blue/Green/Navy blue/Striped/Dusty green/Light grey marl - 1
    • 5-pack trunks - Black/Dark grey/Light beige/Black/Casual/Black/Checked/Bright blue/NYC/Black/Grey marl/Khaki green/Dark grey/Grey/Level/Navy blue/Green/Navy blue/Striped/Dusty green/Light grey marl - 2
    • 5-pack trunks - Black/Dark grey/Light beige/Black/Casual/Black/Checked/Bright blue/NYC/Black/Grey marl/Khaki green/Dark grey/Grey/Level/Navy blue/Green/Navy blue/Striped/Dusty green/Light grey marl - 3

    5-pack trunks

    S$ 29.90

    Member price:S$ 18.90

    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 1
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 2
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 3
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 4
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 5
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 6

    Ribbed cotton top

    S$ 17.90

    • Leggings - Pink/Hearts/Black/Black/Leopard print/Cream/Teddy bears/Cream/Bows/Blue/Black/Hearts/Light grey marl/Rainbows/Light pink/Deer/Pink/Floral/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 1
    • Leggings - Pink/Hearts/Black/Black/Leopard print/Cream/Teddy bears/Cream/Bows/Blue/Black/Hearts/Light grey marl/Rainbows/Light pink/Deer/Pink/Floral/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 2
    • Leggings - Pink/Hearts/Black/Black/Leopard print/Cream/Teddy bears/Cream/Bows/Blue/Black/Hearts/Light grey marl/Rainbows/Light pink/Deer/Pink/Floral/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 3
    • Leggings - Pink/Hearts/Black/Black/Leopard print/Cream/Teddy bears/Cream/Bows/Blue/Black/Hearts/Light grey marl/Rainbows/Light pink/Deer/Pink/Floral/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 4
    New Price

    Leggings

    S$ 14.90