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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • 2-pack ribbed cotton leggings - Light grey/Beige striped/Olive green/Light green - 1
    • 2-pack ribbed cotton leggings - Light grey/Beige striped/Olive green/Light green - 2
    H&M Adorables

    2-pack ribbed cotton leggings

    S$ 24.90

    Member price:S$ 16.90

    • Knitted maxi dress - Grey marl/Dark brown/Dusty beige/Light beige marl - 1
    • Knitted maxi dress - Grey marl/Dark brown/Dusty beige/Light beige marl - 2
    • Knitted maxi dress - Grey marl/Dark brown/Dusty beige/Light beige marl - 3
    • Knitted maxi dress - Grey marl/Dark brown/Dusty beige/Light beige marl - 4
    • Knitted maxi dress - Grey marl/Dark brown/Dusty beige/Light beige marl - 5
    • Knitted maxi dress - Grey marl/Dark brown/Dusty beige/Light beige marl - 6

    Knitted maxi dress

    S$ 59.90

    • Mohair-blend cardigan - Light grey/Brown - 1
    • Mohair-blend cardigan - Light grey/Brown - 2
    • Mohair-blend cardigan - Light grey/Brown - 3
    • Mohair-blend cardigan - Light grey/Brown - 4
    H&M Premium Selection

    Mohair-blend cardigan

    S$ 89.90

    • Printed cotton T-shirt - Light blue/Cinnamoroll/Light purple/Hello Kitty/Light pink/Hello Kitty/White/Hello Kitty - 1
    • Printed cotton T-shirt - Light blue/Cinnamoroll/Light purple/Hello Kitty/Light pink/Hello Kitty/White/Hello Kitty - 2
    • Printed cotton T-shirt - Light blue/Cinnamoroll/Light purple/Hello Kitty/Light pink/Hello Kitty/White/Hello Kitty - 3
    • Printed cotton T-shirt - Light blue/Cinnamoroll/Light purple/Hello Kitty/Light pink/Hello Kitty/White/Hello Kitty - 4
    • Printed cotton T-shirt - Light blue/Cinnamoroll/Light purple/Hello Kitty/Light pink/Hello Kitty/White/Hello Kitty - 5
    • Printed cotton T-shirt - Light blue/Cinnamoroll/Light purple/Hello Kitty/Light pink/Hello Kitty/White/Hello Kitty - 6

    Printed cotton T-shirt

    S$ 12.90

    • Loose Fit T-shirt - Black/Pink - 1
    • Loose Fit T-shirt - Black/Pink - 2
    • Loose Fit T-shirt - Black/Pink - 3
    • Loose Fit T-shirt - Black/Pink - 4
    • Loose Fit T-shirt - Black/Pink - 5
    • Loose Fit T-shirt - Black/Pink - 6
    • Loose Fit T-shirt - Black/Pink - 7

    Loose Fit T-shirt

    S$ 29.90

    Member price:S$ 17.90

    • Patterned pyjamas - Dark grey/Stars - 1
    • Patterned pyjamas - Dark grey/Stars - 2

    Patterned pyjamas

    S$ 54.95

    Member price:S$ 32.90

    • Jacquard-weave blouse - White/Black - 1
    • Jacquard-weave blouse - White/Black - 2
    • Jacquard-weave blouse - White/Black - 3
    • Jacquard-weave blouse - White/Black - 4
    • Jacquard-weave blouse - White/Black - 5

    Jacquard-weave blouse

    S$ 39.90

    • 3-pack socks - Beige/Teddy bear/Pink/Apples/White/Striped/Beige/Animals/White/Blue striped/Grey/White/Light green/Dinosaurs - 1
    • 3-pack socks - Beige/Teddy bear/Pink/Apples/White/Striped/Beige/Animals/White/Blue striped/Grey/White/Light green/Dinosaurs - 2
    • 3-pack socks - Beige/Teddy bear/Pink/Apples/White/Striped/Beige/Animals/White/Blue striped/Grey/White/Light green/Dinosaurs - 3

    3-pack socks

    S$ 7.90

    • Skinny High Jeans - Light grey/Black/Black/Denim blue/Denim blue - 1
    • Skinny High Jeans - Light grey/Black/Black/Denim blue/Denim blue - 2

    Skinny High Jeans

    S$ 29.90

    • 4-pack silk scrunchies - Dark brown/Dark beige/Grey - 1
    • 4-pack silk scrunchies - Dark brown/Dark beige/Grey - 2
    H&M Premium Selection

    4-pack silk scrunchies

    S$ 19.90

    • Tulle-skirt dress - White/Light purple - 1
    • Tulle-skirt dress - White/Light purple - 2
    • Tulle-skirt dress - White/Light purple - 3
    • Tulle-skirt dress - White/Light purple - 4
    • Tulle-skirt dress - White/Light purple - 5

    Tulle-skirt dress

    S$ 17.90

    • Oversized printed sweatshirt - Dark grey/Lilo & Stitch/Light pink/Lilo & Stitch/Red/Hello Kitty/Light grey marl/Snoopy/Light blue/SmileyWorld® - 1
    • Oversized printed sweatshirt - Dark grey/Lilo & Stitch/Light pink/Lilo & Stitch/Red/Hello Kitty/Light grey marl/Snoopy/Light blue/SmileyWorld® - 2
    New Price

    Oversized printed sweatshirt

    S$ 19.90

    • Slim Fit Jacket - Black/Navy blue/Beige/Dark grey/Navy blue/Dark brown - 1
    • Slim Fit Jacket - Black/Navy blue/Beige/Dark grey/Navy blue/Dark brown - 2
    • Slim Fit Jacket - Black/Navy blue/Beige/Dark grey/Navy blue/Dark brown - 3
    • Slim Fit Jacket - Black/Navy blue/Beige/Dark grey/Navy blue/Dark brown - 4
    • Slim Fit Jacket - Black/Navy blue/Beige/Dark grey/Navy blue/Dark brown - 5
    • Slim Fit Jacket - Black/Navy blue/Beige/Dark grey/Navy blue/Dark brown - 6
    • Slim Fit Jacket - Black/Navy blue/Beige/Dark grey/Navy blue/Dark brown - 7
    • Slim Fit Jacket - Black/Navy blue/Beige/Dark grey/Navy blue/Dark brown - 8

    Slim Fit Jacket

    S$ 99.90

    • Crease-leg joggers - Dark blue/Black/Dark grey - 1
    • Crease-leg joggers - Dark blue/Black/Dark grey - 2
    • Crease-leg joggers - Dark blue/Black/Dark grey - 3
    • Crease-leg joggers - Dark blue/Black/Dark grey - 4
    • Crease-leg joggers - Dark blue/Black/Dark grey - 5

    Crease-leg joggers

    S$ 29.90

    Member price:S$ 19.90

    • Treggings - Black/Light denim blue/Bows/Light denim blue - 1
    • Treggings - Black/Light denim blue/Bows/Light denim blue - 2

    Treggings

    S$ 19.90

    Member price:S$ 12.90

    • Loose Fit Jacket - Light khaki green/Black - 1
    • Loose Fit Jacket - Light khaki green/Black - 2
    • Loose Fit Jacket - Light khaki green/Black - 3
    • Loose Fit Jacket - Light khaki green/Black - 4
    • Loose Fit Jacket - Light khaki green/Black - 5
    • Loose Fit Jacket - Light khaki green/Black - 6
    • Loose Fit Jacket - Light khaki green/Black - 7

    Loose Fit Jacket

    S$ 59.90

    Member price:S$ 35.90

    • Waisted T-shirt - Dark purple/Black - 1
    • Waisted T-shirt - Dark purple/Black - 2
    • Waisted T-shirt - Dark purple/Black - 3
    • Waisted T-shirt - Dark purple/Black - 4
    • Waisted T-shirt - Dark purple/Black - 5

    Waisted T-shirt

    S$ 17.90

    • Wide trousers - Dark grey/Checked/Grey - 1
    • Wide trousers - Dark grey/Checked/Grey - 2
    • Wide trousers - Dark grey/Checked/Grey - 3
    • Wide trousers - Dark grey/Checked/Grey - 4
    • Wide trousers - Dark grey/Checked/Grey - 5
    • Wide trousers - Dark grey/Checked/Grey - 6
    • Wide trousers - Dark grey/Checked/Grey - 7

    Wide trousers

    S$ 59.90

    Member price:S$ 37.90

    • Slim Straight High Jeans - Light denim blue/Black/Coated/Beige/Denim blue - 1
    • Slim Straight High Jeans - Light denim blue/Black/Coated/Beige/Denim blue - 2
    • Slim Straight High Jeans - Light denim blue/Black/Coated/Beige/Denim blue - 3

    Slim Straight High Jeans

    S$ 54.95

    Member price:S$ 32.90

    • Shirt and tie - White/Black - 1
    • Shirt and tie - White/Black - 2
    • Shirt and tie - White/Black - 3
    • Shirt and tie - White/Black - 4
    • Shirt and tie - White/Black - 5
    • Shirt and tie - White/Black - 6
    H&M Premium Selection

    Shirt and tie

    S$ 49.90

    • Slim Fit T-shirt - Navy blue/Purple/White/Black - 1
    • Slim Fit T-shirt - Navy blue/Purple/White/Black - 2
    • Slim Fit T-shirt - Navy blue/Purple/White/Black - 3
    • Slim Fit T-shirt - Navy blue/Purple/White/Black - 4
    • Slim Fit T-shirt - Navy blue/Purple/White/Black - 5
    • Slim Fit T-shirt - Navy blue/Purple/White/Black - 6

    Slim Fit T-shirt

    S$ 12.90

    • Mohair-blend cardigan - Brown/Light grey - 1
    • Mohair-blend cardigan - Brown/Light grey - 2
    • Mohair-blend cardigan - Brown/Light grey - 3
    • Mohair-blend cardigan - Brown/Light grey - 4
    • Mohair-blend cardigan - Brown/Light grey - 5
    • Mohair-blend cardigan - Brown/Light grey - 6
    H&M Premium Selection

    Mohair-blend cardigan

    S$ 89.90