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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 1
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 2
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 3
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 4
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 5
    • Ribbed cotton top - Dark brown/Olive green/Light brown/Black/White - 6

    Ribbed cotton top

    S$ 17.90

    • Leggings - Pink/Hearts/Black/Black/Leopard print/Cream/Teddy bears/Cream/Bows/Blue/Black/Hearts/Light grey marl/Rainbows/Light pink/Deer/Pink/Floral/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 1
    • Leggings - Pink/Hearts/Black/Black/Leopard print/Cream/Teddy bears/Cream/Bows/Blue/Black/Hearts/Light grey marl/Rainbows/Light pink/Deer/Pink/Floral/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 2
    • Leggings - Pink/Hearts/Black/Black/Leopard print/Cream/Teddy bears/Cream/Bows/Blue/Black/Hearts/Light grey marl/Rainbows/Light pink/Deer/Pink/Floral/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 3
    • Leggings - Pink/Hearts/Black/Black/Leopard print/Cream/Teddy bears/Cream/Bows/Blue/Black/Hearts/Light grey marl/Rainbows/Light pink/Deer/Pink/Floral/Peach/Harlequin-patterned/Pink/Hearts/White/Harlequin-patterned/Navy blue/Hearts/Brown/Leopard-print/Pink/Unicorns/Natural white/Floral/Black/Unicorns - 4
    New Price

    Leggings

    S$ 14.90

    • Oversized printed sweatshirt - Red/Hello Kitty/Dark grey/Lilo & Stitch/Light pink/Lilo & Stitch/Light grey marl/Snoopy/Light blue/SmileyWorld® - 1
    • Oversized printed sweatshirt - Red/Hello Kitty/Dark grey/Lilo & Stitch/Light pink/Lilo & Stitch/Light grey marl/Snoopy/Light blue/SmileyWorld® - 2
    • Oversized printed sweatshirt - Red/Hello Kitty/Dark grey/Lilo & Stitch/Light pink/Lilo & Stitch/Light grey marl/Snoopy/Light blue/SmileyWorld® - 3
    • Oversized printed sweatshirt - Red/Hello Kitty/Dark grey/Lilo & Stitch/Light pink/Lilo & Stitch/Light grey marl/Snoopy/Light blue/SmileyWorld® - 4
    New Price

    Oversized printed sweatshirt

    S$ 19.90

    • Straight jeans - Denim blue/Light denim blue/Light denim blue/Denim blue - 1
    • Straight jeans - Denim blue/Light denim blue/Light denim blue/Denim blue - 2
    • Straight jeans - Denim blue/Light denim blue/Light denim blue/Denim blue - 3
    • Straight jeans - Denim blue/Light denim blue/Light denim blue/Denim blue - 4
    • Straight jeans - Denim blue/Light denim blue/Light denim blue/Denim blue - 5
    • Straight jeans - Denim blue/Light denim blue/Light denim blue/Denim blue - 6
    • Straight jeans - Denim blue/Light denim blue/Light denim blue/Denim blue - 7

    Straight jeans

    S$ 59.90

    • Crease-leg joggers - Navy blue/Beige marl - 1
    • Crease-leg joggers - Navy blue/Beige marl - 2

    Crease-leg joggers

    S$ 19.90

    • T-shirt - Dark brown/White/Black - 1
    • T-shirt - Dark brown/White/Black - 2
    • T-shirt - Dark brown/White/Black - 3
    • T-shirt - Dark brown/White/Black - 4
    • T-shirt - Dark brown/White/Black - 5

    T-shirt

    S$ 12.90

    • Loose Fit T-shirt - Dark plum purple/Brown/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 1
    • Loose Fit T-shirt - Dark plum purple/Brown/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 2
    • Loose Fit T-shirt - Dark plum purple/Brown/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 3
    • Loose Fit T-shirt - Dark plum purple/Brown/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 4
    • Loose Fit T-shirt - Dark plum purple/Brown/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 5

    Loose Fit T-shirt

    S$ 14.90

    • 5-pack jersey leggings - Light purple/Blue/Dusty pink/Dark red/Light pink/Leopard print/Black/Grey/Pink/Dark grey/Light pink/Pink/Light purple - 1
    • 5-pack jersey leggings - Light purple/Blue/Dusty pink/Dark red/Light pink/Leopard print/Black/Grey/Pink/Dark grey/Light pink/Pink/Light purple - 2
    New Price

    5-pack jersey leggings

    S$ 39.90

    • Loose Fit T-shirt - Brown/Dark plum purple/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 1
    • Loose Fit T-shirt - Brown/Dark plum purple/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 2
    • Loose Fit T-shirt - Brown/Dark plum purple/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 3
    • Loose Fit T-shirt - Brown/Dark plum purple/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 4
    • Loose Fit T-shirt - Brown/Dark plum purple/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 5
    • Loose Fit T-shirt - Brown/Dark plum purple/White/Dark grey/Blue/Pink/Black/Beige/Forest green/Light blue - 6

    Loose Fit T-shirt

    S$ 14.90

    • Slim Fit Jacket - Navy blue/Black/Beige/Dark grey/Navy blue/Dark brown - 1
    • Slim Fit Jacket - Navy blue/Black/Beige/Dark grey/Navy blue/Dark brown - 2
    • Slim Fit Jacket - Navy blue/Black/Beige/Dark grey/Navy blue/Dark brown - 3
    • Slim Fit Jacket - Navy blue/Black/Beige/Dark grey/Navy blue/Dark brown - 4
    • Slim Fit Jacket - Navy blue/Black/Beige/Dark grey/Navy blue/Dark brown - 5
    • Slim Fit Jacket - Navy blue/Black/Beige/Dark grey/Navy blue/Dark brown - 6
    • Slim Fit Jacket - Navy blue/Black/Beige/Dark grey/Navy blue/Dark brown - 7

    Slim Fit Jacket

    S$ 99.90

    • Loose Fit Cotton chinos - Light beige/Dark khaki green/Black - 1
    • Loose Fit Cotton chinos - Light beige/Dark khaki green/Black - 2
    • Loose Fit Cotton chinos - Light beige/Dark khaki green/Black - 3
    • Loose Fit Cotton chinos - Light beige/Dark khaki green/Black - 4
    • Loose Fit Cotton chinos - Light beige/Dark khaki green/Black - 5
    • Loose Fit Cotton chinos - Light beige/Dark khaki green/Black - 6
    • Loose Fit Cotton chinos - Light beige/Dark khaki green/Black - 7
    • Loose Fit Cotton chinos - Light beige/Dark khaki green/Black - 8

    Loose Fit Cotton chinos

    S$ 39.90

    Member price:S$ 27.90

    • Fleece-lined balaclava - Dark grey/Dark beige/Pink - 1
    • Fleece-lined balaclava - Dark grey/Dark beige/Pink - 2

    Fleece-lined balaclava

    S$ 22.90

    Member price:S$ 15.90

    • 5-pack T-shirts - Blue/Striped/Light grey/White/White - 1
    • 5-pack T-shirts - Blue/Striped/Light grey/White/White - 2

    5-pack T-shirts

    S$ 39.90

    • Ribbed jersey top - Black/White - 1
    • Ribbed jersey top - Black/White - 2
    • Ribbed jersey top - Black/White - 3
    • Ribbed jersey top - Black/White - 4
    • Ribbed jersey top - Black/White - 5
    • Ribbed jersey top - Black/White - 6

    Ribbed jersey top

    S$ 29.90

    • Pull-on trousers - Light blue/Pink - 1
    • Pull-on trousers - Light blue/Pink - 2
    • Pull-on trousers - Light blue/Pink - 3
    • Pull-on trousers - Light blue/Pink - 4
    • Pull-on trousers - Light blue/Pink - 5
    • Pull-on trousers - Light blue/Pink - 6

    Pull-on trousers

    S$ 19.90

    • Draped dress - Burgundy/Dark khaki green - 1
    • Draped dress - Burgundy/Dark khaki green - 2
    • Draped dress - Burgundy/Dark khaki green - 3
    • Draped dress - Burgundy/Dark khaki green - 4
    • Draped dress - Burgundy/Dark khaki green - 5
    • Draped dress - Burgundy/Dark khaki green - 6

    Draped dress

    S$ 49.90

    • Wide corduroy trousers - Black/Beige - 1
    • Wide corduroy trousers - Black/Beige - 2
    • Wide corduroy trousers - Black/Beige - 3
    • Wide corduroy trousers - Black/Beige - 4
    • Wide corduroy trousers - Black/Beige - 5
    • Wide corduroy trousers - Black/Beige - 6

    Wide corduroy trousers

    S$ 59.90

    Member price:S$ 37.90

    • 2-pack sweatshorts - Light pink/Light grey marl/Navy blue/Light blue/Cerise/Black/Light purple/Beige - 1
    • 2-pack sweatshorts - Light pink/Light grey marl/Navy blue/Light blue/Cerise/Black/Light purple/Beige - 2

    2-pack sweatshorts

    S$ 19.90

    • Sweatshirt - Light pink/Bows/White/Amour/Light pink/Paris/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 1
    • Sweatshirt - Light pink/Bows/White/Amour/Light pink/Paris/Black/Hearts/White/Cherries/Black/Bats/Light grey marl/Butterflies - 2

    Sweatshirt

    S$ 14.90

    • Sequined tulle skirt - Beige/Gold-coloured/Black/Pink/Iridescent - 1
    • Sequined tulle skirt - Beige/Gold-coloured/Black/Pink/Iridescent - 2
    • Sequined tulle skirt - Beige/Gold-coloured/Black/Pink/Iridescent - 3
    • Sequined tulle skirt - Beige/Gold-coloured/Black/Pink/Iridescent - 4
    • Sequined tulle skirt - Beige/Gold-coloured/Black/Pink/Iridescent - 5

    Sequined tulle skirt

    S$ 29.90

    • 3-pack T-shirts - Beige/Dark grey marl/Beige/Dark grey marl/White - 1
    • 3-pack T-shirts - Beige/Dark grey marl/Beige/Dark grey marl/White - 2

    3-pack T-shirts

    S$ 19.90

    • Easy-iron shirt - White/Black - 1
    • Easy-iron shirt - White/Black - 2

    Easy-iron shirt

    S$ 17.90

    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 1
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 2
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 3
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 4
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 5
    • Tapered-waist dress - Beige/Leopard print/White/Floral/Dark brown - 6

    Tapered-waist dress

    S$ 59.90

    • Long-sleeved jersey top - Cream/Dark mole/Olive green/Rust brown/Dark brown/Light beige/White/Black/Light dusty green/Dark greige/Brown - 1
    • Long-sleeved jersey top - Cream/Dark mole/Olive green/Rust brown/Dark brown/Light beige/White/Black/Light dusty green/Dark greige/Brown - 2

    Long-sleeved jersey top

    S$ 14.90

    Member price:S$ 8.90

    • Teddy gilet - White/Dark brown/Light grey - 1
    • Teddy gilet - White/Dark brown/Light grey - 2
    • Teddy gilet - White/Dark brown/Light grey - 3
    • Teddy gilet - White/Dark brown/Light grey - 4
    • Teddy gilet - White/Dark brown/Light grey - 5
    • Teddy gilet - White/Dark brown/Light grey - 6

    Teddy gilet

    S$ 19.90

    • Cooling Slim Fit T-shirt - Black/White - 1
    • Cooling Slim Fit T-shirt - Black/White - 2
    • Cooling Slim Fit T-shirt - Black/White - 3
    • Cooling Slim Fit T-shirt - Black/White - 4
    • Cooling Slim Fit T-shirt - Black/White - 5
    • Cooling Slim Fit T-shirt - Black/White - 6
    Functional Essentials

    Cooling Slim Fit T-shirt

    S$ 17.90

    • Printed cotton T-shirt - Light pink/Bambi/Light pink/Minnie Mouse/Light blue/Frozen/Dark grey/Bambi - 1
    • Printed cotton T-shirt - Light pink/Bambi/Light pink/Minnie Mouse/Light blue/Frozen/Dark grey/Bambi - 2

    Printed cotton T-shirt

    S$ 12.90

    • Motif-detail sweatshirt - Light grey/Bows/Cream/Floral/Light pink/Bear - 1
    • Motif-detail sweatshirt - Light grey/Bows/Cream/Floral/Light pink/Bear - 2
    • Motif-detail sweatshirt - Light grey/Bows/Cream/Floral/Light pink/Bear - 3
    • Motif-detail sweatshirt - Light grey/Bows/Cream/Floral/Light pink/Bear - 4
    • Motif-detail sweatshirt - Light grey/Bows/Cream/Floral/Light pink/Bear - 5

    Motif-detail sweatshirt

    S$ 19.90

    Member price:S$ 11.90

    • 5-pack trunks - Blue/White/Black - 1
    • 5-pack trunks - Blue/White/Black - 2

    5-pack trunks

    S$ 19.90