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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Embellished sweatshirt - Dark grey/Rhinestones/Red/Bows/Pink/Cherries/Light grey marl/Bows - 1
    • Embellished sweatshirt - Dark grey/Rhinestones/Red/Bows/Pink/Cherries/Light grey marl/Bows - 2

    Embellished sweatshirt

    S$ 29.90

    • Wool tuxedo blazer - Black - 1
    • Wool tuxedo blazer - Black - 2
    • Wool tuxedo blazer - Black - 3
    • Wool tuxedo blazer - Black - 4
    • Wool tuxedo blazer - Black - 5
    H&M Studio Collection

    Wool tuxedo blazer

    S$ 299.90

    • Frill-collar dress - Black/Floral - 1
    • Frill-collar dress - Black/Floral - 2
    • Frill-collar dress - Black/Floral - 3
    • Frill-collar dress - Black/Floral - 4
    • Frill-collar dress - Black/Floral - 5

    Frill-collar dress

    S$ 64.90

    Member price:S$ 47.90

    • Oversized sweatshirt dress - Blue/Hearts/Pink/White/Hearts/Dusty pink/Hearts/Dark grey/Hearts/Light beige/Leopard print/Dark red - 1
    • Oversized sweatshirt dress - Blue/Hearts/Pink/White/Hearts/Dusty pink/Hearts/Dark grey/Hearts/Light beige/Leopard print/Dark red - 2

    Oversized sweatshirt dress

    S$ 19.90

    Member price:S$ 13.90

    • Pyjamas - Light peach/Striped/Light purple - 1
    • Pyjamas - Light peach/Striped/Light purple - 2

    Pyjamas

    S$ 24.90

    • Regular Fit Fine-knit jumper - Dusty blue/Grey marl/Dark plum purple/Dark brown - 1
    • Regular Fit Fine-knit jumper - Dusty blue/Grey marl/Dark plum purple/Dark brown - 2
    • Regular Fit Fine-knit jumper - Dusty blue/Grey marl/Dark plum purple/Dark brown - 3
    • Regular Fit Fine-knit jumper - Dusty blue/Grey marl/Dark plum purple/Dark brown - 4
    • Regular Fit Fine-knit jumper - Dusty blue/Grey marl/Dark plum purple/Dark brown - 5
    • Regular Fit Fine-knit jumper - Dusty blue/Grey marl/Dark plum purple/Dark brown - 6
    New Price

    Regular Fit Fine-knit jumper

    S$ 29.90

    • Jersey peplum top - Black/Dark grey/Dark brown - 1
    • Jersey peplum top - Black/Dark grey/Dark brown - 2
    • Jersey peplum top - Black/Dark grey/Dark brown - 3
    • Jersey peplum top - Black/Dark grey/Dark brown - 4
    • Jersey peplum top - Black/Dark grey/Dark brown - 5
    • Jersey peplum top - Black/Dark grey/Dark brown - 6

    Jersey peplum top

    S$ 29.90

    • Balloon-sleeved dress - Cream/Black/Patterned/Black/Burgundy - 1
    • Balloon-sleeved dress - Cream/Black/Patterned/Black/Burgundy - 2
    • Balloon-sleeved dress - Cream/Black/Patterned/Black/Burgundy - 3
    • Balloon-sleeved dress - Cream/Black/Patterned/Black/Burgundy - 4
    • Balloon-sleeved dress - Cream/Black/Patterned/Black/Burgundy - 5
    • Balloon-sleeved dress - Cream/Black/Patterned/Black/Burgundy - 6

    Balloon-sleeved dress

    S$ 79.90

    • Fine-knit joggers - Light beige marl/Light grey marl/Dark beige/Dusty beige/Burgundy - 1
    • Fine-knit joggers - Light beige marl/Light grey marl/Dark beige/Dusty beige/Burgundy - 2
    • Fine-knit joggers - Light beige marl/Light grey marl/Dark beige/Dusty beige/Burgundy - 3
    • Fine-knit joggers - Light beige marl/Light grey marl/Dark beige/Dusty beige/Burgundy - 4
    • Fine-knit joggers - Light beige marl/Light grey marl/Dark beige/Dusty beige/Burgundy - 5

    Fine-knit joggers

    S$ 49.90

    • Rib-knit shorts - Black/White/Red - 1
    • Rib-knit shorts - Black/White/Red - 2

    Rib-knit shorts

    S$ 17.90

    • 5-pack trunks - Dark grey/Light beige/Black/Checked/Bright blue/NYC/Black/Casual/Khaki green/Dark grey/Black/Grey marl/Grey/Level/Navy blue/Green - 1
    • 5-pack trunks - Dark grey/Light beige/Black/Checked/Bright blue/NYC/Black/Casual/Khaki green/Dark grey/Black/Grey marl/Grey/Level/Navy blue/Green - 2
    • 5-pack trunks - Dark grey/Light beige/Black/Checked/Bright blue/NYC/Black/Casual/Khaki green/Dark grey/Black/Grey marl/Grey/Level/Navy blue/Green - 3

    5-pack trunks

    S$ 29.90

    • Pull-on trousers - White/Floral/Light blue - 1
    • Pull-on trousers - White/Floral/Light blue - 2

    Pull-on trousers

    S$ 14.90

    • Motif-detail hoodie - Cream/The Rolling Stones/Purple/Kuromi/Light pink/Pusheen the Cat/Light grey marl/Lilo & Stitch/Light grey marl/SmileyWorld®/Pink/Lilo & Stitch/Dark brown/SmileyWorld®/Light grey marl/Cinnamoroll/Dark red/Snoopy - 1
    • Motif-detail hoodie - Cream/The Rolling Stones/Purple/Kuromi/Light pink/Pusheen the Cat/Light grey marl/Lilo & Stitch/Light grey marl/SmileyWorld®/Pink/Lilo & Stitch/Dark brown/SmileyWorld®/Light grey marl/Cinnamoroll/Dark red/Snoopy - 2
    New Price

    Motif-detail hoodie

    S$ 39.90

    • Frilled sweatshirt - Dark grey/Hearts/Light pink/Light purple/Pink/Coral pink/Mint green - 1
    • Frilled sweatshirt - Dark grey/Hearts/Light pink/Light purple/Pink/Coral pink/Mint green - 2
    New Price

    Frilled sweatshirt

    S$ 19.90

    Member price:S$ 16.90

    • Short-sleeved dress - Dark brown/Black/Black/Dogtooth pattern - 1
    • Short-sleeved dress - Dark brown/Black/Black/Dogtooth pattern - 2
    • Short-sleeved dress - Dark brown/Black/Black/Dogtooth pattern - 3
    • Short-sleeved dress - Dark brown/Black/Black/Dogtooth pattern - 4
    • Short-sleeved dress - Dark brown/Black/Black/Dogtooth pattern - 5
    • Short-sleeved dress - Dark brown/Black/Black/Dogtooth pattern - 6

    Short-sleeved dress

    S$ 39.90

    • 5-pack trunks - Black/Grey marl/Black/Checked/Bright blue/NYC/Black/Casual/Khaki green/Dark grey/Dark grey/Light beige/Grey/Level/Navy blue/Green - 1
    • 5-pack trunks - Black/Grey marl/Black/Checked/Bright blue/NYC/Black/Casual/Khaki green/Dark grey/Dark grey/Light beige/Grey/Level/Navy blue/Green - 2
    • 5-pack trunks - Black/Grey marl/Black/Checked/Bright blue/NYC/Black/Casual/Khaki green/Dark grey/Dark grey/Light beige/Grey/Level/Navy blue/Green - 3

    5-pack trunks

    S$ 29.90

    • Hoodie - Black/E-Zone/Dark red/Aspen/Dark brown/Skater/Grey marl/Cars/Cream/Burger/Dark green/New York/Green/New York/Red/Basketball player/Khaki green/Hardware/Cream/Everyday/White/Marbled/Light green/Graffiti/Black/Game controllers/Grey/Black/Beige/Graffiti/Grey marl/NYC/Black/Football - 1
    • Hoodie - Black/E-Zone/Dark red/Aspen/Dark brown/Skater/Grey marl/Cars/Cream/Burger/Dark green/New York/Green/New York/Red/Basketball player/Khaki green/Hardware/Cream/Everyday/White/Marbled/Light green/Graffiti/Black/Game controllers/Grey/Black/Beige/Graffiti/Grey marl/NYC/Black/Football - 2
    New Price

    Hoodie

    S$ 29.90

    • Loose Fit Overshirt - Blue/Green checked/Green/Purple checked - 1
    • Loose Fit Overshirt - Blue/Green checked/Green/Purple checked - 2
    • Loose Fit Overshirt - Blue/Green checked/Green/Purple checked - 3
    • Loose Fit Overshirt - Blue/Green checked/Green/Purple checked - 4
    • Loose Fit Overshirt - Blue/Green checked/Green/Purple checked - 5
    • Loose Fit Overshirt - Blue/Green checked/Green/Purple checked - 6
    • Loose Fit Overshirt - Blue/Green checked/Green/Purple checked - 7

    Loose Fit Overshirt

    S$ 59.90

    • Motif-detail sweatshirt - White/Minnie Mouse/White/Minnie Mouse/Light blue/Frozen/Black/Lilo & Stitch/White/Minnie Mouse/Cream/Lilo & Stitch/Beige/Disney/Black/Minnie Mouse/Cream/Gabby's Dollhouse/Light grey melange/Hello Kitty/Light pink/Hello Kitty/Light pink/Barbie/Black/Minnie Mouse - 1
    • Motif-detail sweatshirt - White/Minnie Mouse/White/Minnie Mouse/Light blue/Frozen/Black/Lilo & Stitch/White/Minnie Mouse/Cream/Lilo & Stitch/Beige/Disney/Black/Minnie Mouse/Cream/Gabby's Dollhouse/Light grey melange/Hello Kitty/Light pink/Hello Kitty/Light pink/Barbie/Black/Minnie Mouse - 2
    New Price

    Motif-detail sweatshirt

    S$ 24.90

    • Cotton top - Pink/White/Beige/Pink/White/Striped - 1
    • Cotton top - Pink/White/Beige/Pink/White/Striped - 2

    Cotton top

    S$ 12.90

    • Denim jeggings - Dark denim blue/Denim black/Denim blue/Light denim blue - 1
    • Denim jeggings - Dark denim blue/Denim black/Denim blue/Light denim blue - 2

    Denim jeggings

    S$ 17.90

    • Pima cotton jersey top - Dark khaki green/Brown/Dark brown/Black/Dark dusty pink/Nearly black/Beige/White/Burgundy/Cream - 1
    • Pima cotton jersey top - Dark khaki green/Brown/Dark brown/Black/Dark dusty pink/Nearly black/Beige/White/Burgundy/Cream - 2
    • Pima cotton jersey top - Dark khaki green/Brown/Dark brown/Black/Dark dusty pink/Nearly black/Beige/White/Burgundy/Cream - 3
    • Pima cotton jersey top - Dark khaki green/Brown/Dark brown/Black/Dark dusty pink/Nearly black/Beige/White/Burgundy/Cream - 4
    • Pima cotton jersey top - Dark khaki green/Brown/Dark brown/Black/Dark dusty pink/Nearly black/Beige/White/Burgundy/Cream - 5
    H&M Premium Selection

    Pima cotton jersey top

    S$ 39.90