See something you like? Use Visual Search in the H&M app to explore what we have to offer by using your own photos. It recognizes patterns, colors, items, and gives you a list of matching or similar items in stock!



1. Open the H&M app on your smartphone

2. Tap the camera icon on the top right corner

3. Snap or upload a photo from your library

4. Crop the image if you want to set focus on a specific area

5. Tap search to upload your photo

6. View a list of similar or matching items in stock at

7. Filter or sort to refine your search result


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Download H&M app (iOS)

Download H&M app (Android)