Two H&M members at Coachella

Two lucky winners and their partners stepped into the world of H&M at the highly anticipated Coachella festival. Here's a look inside their exclusive experince.

” The moment I knew I was one of the winners, I couldn't believe it, and I'm truly grateful I was one of the chosen winners. This was definitely one for the books and on my bucket list.” 

Upon arrival, one of the winners was picked up in an H&M-branded car and driven to The Sands, where an unforgettable experience awaited. They were greeted by a team of professionals, including a stylist who carefully curated a stunning ensemble. To capture the elevated H&M brand experience, a fashion photographer was on hand to commemorate this special moment. The winner couldn't be more thrilled with the result, as the pictures truly captured the magic of the occasion.

"Not only was this a Coachella experience, but also an H&M experience. I was able to be behind the scenes of what really goes on in the fashion and media industry. I was styled in pieces from H&M and also got to take pictures with the amazing photographer that turned them into memories for me."

The day continued with a fabulous poolside brunch featuring a superfood-inspired menu atop an exquisite H&M Home tablescape. As guests mingled and enjoyed the music played by in-house DJ Mei Kwok, notable personalities like Irina Shayk, Emma Roberts, and Zoey Deutch, among others, graced the event in their stylish H&M ensembles. It was a star-studded evening, with global influencers from around the world adding to the vibrant atmosphere.

Later in the evening, musician Charli XCX hosted an intimate dinner to celebrate her debut Coachella performance. Wearing a stunning look from the Mugler H&M collection, she chose the star-embroidered mesh top and leggings, beautifully paired with an oversized trench coat. The guests included Troye Sivan, Emma Chamberlain, Benee, Christine and the Queens, and Jordan Firstman.

The following day,  H&M invited its Loyalty contest winners to a VIP hotel experience. These lucky individuals were treated to a special styling session in the exclusive Styling Suite, where they received VIP gifting bags along with the hotel guests. This unique opportunity allowed the winners to enjoy an elevated H&M loyalty moment while reveling in the music-filled atmosphere of Coachella.

The H&M Coachella experience was an unforgettable weekend filled with fashion, music, and memorable moments. The winners and their partners were able to immerse themselves in the world of H&M, creating special memories and gaining exclusive access behind-the-scenes of the fashion industry.

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