H&M Move invites the whole world to move

New brand H&M Move, launching worldwide August 4th, is embarking on a bold mission to democratise sportswear and get the whole world and every body moving, however they move. 

The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a Mover, moving in a multitude of ways. H&M Move aims to equip the world with stylish and functionable ‘movewear’ that will support Movers of all abilities and skills to move comfortably and confidently.

H&M Move is a movement brand. We’re here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratising sports apparel. We provide a wide range of movewear across several categories that are stylish, functional and incredible value for our customers. Combined with our passion to get everybody and every body moving, we are truly inspired for the journey ahead of us.

Simon Brown – General Manager H&M Move

Both for women and men, H&M Move launches with a wide range of ‘movewear’ designed to bounce, flex, skip and flow. The first drop includes a variety of Move Essentials, including functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to train and run. 

H&M Move launches on August 4th with collections for women, men and kids available in 2500 stores worldwide and online. 

Stay tuned for more exciting news around the launch of H&M Move!

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