Your Perfect Winter Party Guide by H&M x Perfect Moment
Perfect Moment H&M brings après-ski style to the city, redefining winter fashion for 2025.
24-Nov-25
Once reserved for firelit lodges and snowy mountain retreats, après-ski style is shedding its chalet-only identity. In its place? A new hybrid aesthetic that blends the drama of the slopes with the cool confidence of fashion. And leading the charge is Perfect Moment H&M, a bold winter collaboration redefining après-ski style for 2025.
For decades, après-ski fashion meant one thing: high-performance gear designed to warm up cold limbs after a day on the slopes. Think fleece, thermal layers and bland boots — functional, not fashionable. But today, winter dressing is undergoing a transformation. As runways and city streets embrace alpine influences, skiwear is no longer just for the mountains. It’s becoming the go-to look for city winter outfits — equal parts cosy, glamorous and street-ready.
That’s the spirit behind H&M’s new 28-piece capsule with Chamonix-born label Perfect Moment. Known for their performance-led skiwear with a stylish twist, Perfect Moment brings the sports heritage and expertise, while H&M shares their global fashion perspective. The result? A collection that oozes mountain glamour, but wears just as well in Manhattan as it does in Megève.
For decades, après-ski fashion meant one thing: high-performance gear designed to warm up cold limbs after a day on the slopes. Think fleece, thermal layers and bland boots — functional, not fashionable. But today, winter dressing is undergoing a transformation. As runways and city streets embrace alpine influences, skiwear is no longer just for the mountains. It’s becoming the go-to look for city winter outfits — equal parts cosy, glamorous and street-ready.
That’s the spirit behind H&M’s new 28-piece capsule with Chamonix-born label Perfect Moment. Known for their performance-led skiwear with a stylish twist, Perfect Moment brings the sports heritage and expertise, while H&M shares their global fashion perspective. The result? A collection that oozes mountain glamour, but wears just as well in Manhattan as it does in Megève.
“The collaboration with H&M has been a dream,” says Jane Gottschalk, founder of Perfect Moment. “We can’t wait to see people all around the world in the pieces, whether it’s just off the slopes or lounging around the city.”
Key looks in the collection tap into the nostalgia of ski culture while adding a modern edge: a cropped faux fur down-filled puffer in rich burgundy, star-print puffer jackets with cinched jacquard belts, ski pant-inspired leather trousers with zippered calves and oversized mohair scarves. The accessories are equally high impact: faux fur boots, knit balaclava, trapper hats with pom-poms and mirrored wraparound sunglasses all nod to vintage après-ski, reimagined through a fashion forward lens.
The colour palette is lifted straight from the mountains: Perfect Moment’s signature black, white, and silver, contrasted by decadent burgundy and icy blue. Textures range from merino wool and lurex knits to plush faux fur and buttery leather. And the brand’s signature North Star motif — a wink to nature’s compass — is a recurring emblem throughout.
“This collection is unexpected, dynamic and sure to spark excitement,” says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M. “The silhouettes are glamorous yet laid-back — just like après-ski — but also have a real edge with the leather, faux fur and textured knits.”
Key looks in the collection tap into the nostalgia of ski culture while adding a modern edge: a cropped faux fur down-filled puffer in rich burgundy, star-print puffer jackets with cinched jacquard belts, ski pant-inspired leather trousers with zippered calves and oversized mohair scarves. The accessories are equally high impact: faux fur boots, knit balaclava, trapper hats with pom-poms and mirrored wraparound sunglasses all nod to vintage après-ski, reimagined through a fashion forward lens.
The colour palette is lifted straight from the mountains: Perfect Moment’s signature black, white, and silver, contrasted by decadent burgundy and icy blue. Textures range from merino wool and lurex knits to plush faux fur and buttery leather. And the brand’s signature North Star motif — a wink to nature’s compass — is a recurring emblem throughout.
“This collection is unexpected, dynamic and sure to spark excitement,” says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M. “The silhouettes are glamorous yet laid-back — just like après-ski — but also have a real edge with the leather, faux fur and textured knits.”
The brilliance of this collection lies in its versatility. Designed to be mixed, matched and layered, these pieces transition effortlessly from snow-covered resorts to sidewalk cafés and evening events. It’s winterwear that embraces both function and fashion, offering warmth without compromising on style — perfect for stylish holiday outfits or everyday city life.
As the temperature drops and fashion shifts into cold-weather mode, winter fashion trends for 2025 are all about elevation. With Perfect Moment H&M, après-ski is no longer a destination. It’s a mindset.
As the temperature drops and fashion shifts into cold-weather mode, winter fashion trends for 2025 are all about elevation. With Perfect Moment H&M, après-ski is no longer a destination. It’s a mindset.
Perfect Moment H&M will be available at hm.com from 2 December.