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MEN'S | THE ESSENTIALS

FROM CREATING TO THE MAKING

№ 2 THE JEANS

[A classic fit, defined]


Iconic styles, low-impact washes.


№ 4 THE OXFORD SHIRT

[Respectfully refined, always current]


A casual classic cut from 100% cotton Oxford weave.


№ 7 THE T-SHIRT

[Regular fit to wear on repeat]


Crafted to maintain shape wash after wash.


9936 Products
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    • Ribbed vest top - White/Dark brown/Light pink - 1
    • Ribbed vest top - White/Dark brown/Light pink - 2
    • Ribbed vest top - White/Dark brown/Light pink - 3
    • Ribbed vest top - White/Dark brown/Light pink - 4
    • Ribbed vest top - White/Dark brown/Light pink - 5

    Ribbed vest top

    S$ 14.90

    • Printed cotton dress - Light pink/Fruits/White/Hearts/Light purple/Unicorns/Cream/Striped - 1
    • Printed cotton dress - Light pink/Fruits/White/Hearts/Light purple/Unicorns/Cream/Striped - 2

    Printed cotton dress

    S$ 9.90

    • Scoop-neck vest top - Cream/Dark brown/Khaki green - 1
    • Scoop-neck vest top - Cream/Dark brown/Khaki green - 2
    • Scoop-neck vest top - Cream/Dark brown/Khaki green - 3
    • Scoop-neck vest top - Cream/Dark brown/Khaki green - 4
    • Scoop-neck vest top - Cream/Dark brown/Khaki green - 5

    Scoop-neck vest top

    S$ 17.90

    • Ribbed vest top - Dark blue/White/Dark brown/Black/Light beige marl/Light dusty pink - 1
    • Ribbed vest top - Dark blue/White/Dark brown/Black/Light beige marl/Light dusty pink - 2
    • Ribbed vest top - Dark blue/White/Dark brown/Black/Light beige marl/Light dusty pink - 3
    • Ribbed vest top - Dark blue/White/Dark brown/Black/Light beige marl/Light dusty pink - 4
    • Ribbed vest top - Dark blue/White/Dark brown/Black/Light beige marl/Light dusty pink - 5
    • Ribbed vest top - Dark blue/White/Dark brown/Black/Light beige marl/Light dusty pink - 6

    Ribbed vest top

    S$ 12.90

    • Frill-trimmed printed pyjamas - Light pink/Rainbows/White/Floral - 1
    • Frill-trimmed printed pyjamas - Light pink/Rainbows/White/Floral - 2

    Frill-trimmed printed pyjamas

    S$ 19.90

    Member price:S$ 15.90

    2 pcs
    • Tiered midi dress - Blue/Paisley pattern/Light beige/Patterned/Dark purple - 1
    • Tiered midi dress - Blue/Paisley pattern/Light beige/Patterned/Dark purple - 2
    • Tiered midi dress - Blue/Paisley pattern/Light beige/Patterned/Dark purple - 3
    • Tiered midi dress - Blue/Paisley pattern/Light beige/Patterned/Dark purple - 4
    • Tiered midi dress - Blue/Paisley pattern/Light beige/Patterned/Dark purple - 5
    • Tiered midi dress - Blue/Paisley pattern/Light beige/Patterned/Dark purple - 6

    Tiered midi dress

    S$ 49.90

    • 2-pack cotton vest tops - White/Pacific - 1
    • 2-pack cotton vest tops - White/Pacific - 2

    2-pack cotton vest tops

    S$ 14.90

    Member price:S$ 11.90

    2 pcs
    • Printed T-shirt - Light purple/Kuromi/Light blue/Cinnamoroll/Light yellow/Pompompurin/Cream/Hello Kitty - 1
    • Printed T-shirt - Light purple/Kuromi/Light blue/Cinnamoroll/Light yellow/Pompompurin/Cream/Hello Kitty - 2
    • Printed T-shirt - Light purple/Kuromi/Light blue/Cinnamoroll/Light yellow/Pompompurin/Cream/Hello Kitty - 3
    • Printed T-shirt - Light purple/Kuromi/Light blue/Cinnamoroll/Light yellow/Pompompurin/Cream/Hello Kitty - 4
    • Printed T-shirt - Light purple/Kuromi/Light blue/Cinnamoroll/Light yellow/Pompompurin/Cream/Hello Kitty - 5
    • Printed T-shirt - Light purple/Kuromi/Light blue/Cinnamoroll/Light yellow/Pompompurin/Cream/Hello Kitty - 6

    Printed T-shirt

    S$ 12.90

    Member price:S$ 9.90

    • Tie-belt shirt dress - White/Dark brown/Black - 1
    • Tie-belt shirt dress - White/Dark brown/Black - 2
    • Tie-belt shirt dress - White/Dark brown/Black - 3
    • Tie-belt shirt dress - White/Dark brown/Black - 4
    • Tie-belt shirt dress - White/Dark brown/Black - 5
    • Tie-belt shirt dress - White/Dark brown/Black - 6

    Tie-belt shirt dress

    S$ 49.90

    • 2-pack joggers - Dark beige/Natural white marl/Light grey/Navy blue striped/Black/Light grey marl/Light pink/Cherries - 1
    • 2-pack joggers - Dark beige/Natural white marl/Light grey/Navy blue striped/Black/Light grey marl/Light pink/Cherries - 2
    • 2-pack joggers - Dark beige/Natural white marl/Light grey/Navy blue striped/Black/Light grey marl/Light pink/Cherries - 3
    • 2-pack joggers - Dark beige/Natural white marl/Light grey/Navy blue striped/Black/Light grey marl/Light pink/Cherries - 4

    2-pack joggers

    S$ 17.90

    2 pcs
    • Tie-belt shirt dress - Black/Dark brown/White - 1
    • Tie-belt shirt dress - Black/Dark brown/White - 2
    • Tie-belt shirt dress - Black/Dark brown/White - 3
    • Tie-belt shirt dress - Black/Dark brown/White - 4
    • Tie-belt shirt dress - Black/Dark brown/White - 5
    • Tie-belt shirt dress - Black/Dark brown/White - 6
    • Tie-belt shirt dress - Black/Dark brown/White - 7

    Tie-belt shirt dress

    S$ 49.90

    Member price:S$ 37.90

    • Denim utility dress - Dark denim blue/Khaki green - 1
    • Denim utility dress - Dark denim blue/Khaki green - 2
    • Denim utility dress - Dark denim blue/Khaki green - 3
    • Denim utility dress - Dark denim blue/Khaki green - 4
    • Denim utility dress - Dark denim blue/Khaki green - 5
    • Denim utility dress - Dark denim blue/Khaki green - 6

    Denim utility dress

    S$ 49.90

    • Cotton pyjamas - Dark pink/Sunday/Light grey marl/Bows/White/Paris - 1
    • Cotton pyjamas - Dark pink/Sunday/Light grey marl/Bows/White/Paris - 2

    Cotton pyjamas

    S$ 14.90

    2 pcs
    • Denim shorts - Light denim blue/Denim blue/White - 1
    • Denim shorts - Light denim blue/Denim blue/White - 2
    • Denim shorts - Light denim blue/Denim blue/White - 3
    • Denim shorts - Light denim blue/Denim blue/White - 4
    • Denim shorts - Light denim blue/Denim blue/White - 5
    • Denim shorts - Light denim blue/Denim blue/White - 6
    • Denim shorts - Light denim blue/Denim blue/White - 7

    Denim shorts

    S$ 34.90

    • Cotton pyjamas - Light grey marl/Comfy/Cream/Floral - 1
    • Cotton pyjamas - Light grey marl/Comfy/Cream/Floral - 2

    Cotton pyjamas

    S$ 14.90

    2 pcs
    • Linen-blend blouse - Pink/Dusty yellow/White/Floral/Light blue/White striped - 1
    • Linen-blend blouse - Pink/Dusty yellow/White/Floral/Light blue/White striped - 2
    • Linen-blend blouse - Pink/Dusty yellow/White/Floral/Light blue/White striped - 3
    • Linen-blend blouse - Pink/Dusty yellow/White/Floral/Light blue/White striped - 4
    • Linen-blend blouse - Pink/Dusty yellow/White/Floral/Light blue/White striped - 5
    H&M Premium Selection

    Linen-blend blouse

    S$ 29.90

    • Cotton leggings - Light pink/Hearts/Light pink/Hearts/Black/Light beige/Leopard print - 1
    • Cotton leggings - Light pink/Hearts/Light pink/Hearts/Black/Light beige/Leopard print - 2

    Cotton leggings

    S$ 9.90

    • Ribbed vest top - Black/White/Dark brown/Dark blue/Light beige marl/Light dusty pink - 1
    • Ribbed vest top - Black/White/Dark brown/Dark blue/Light beige marl/Light dusty pink - 2
    • Ribbed vest top - Black/White/Dark brown/Dark blue/Light beige marl/Light dusty pink - 3
    • Ribbed vest top - Black/White/Dark brown/Dark blue/Light beige marl/Light dusty pink - 4
    • Ribbed vest top - Black/White/Dark brown/Dark blue/Light beige marl/Light dusty pink - 5
    • Ribbed vest top - Black/White/Dark brown/Dark blue/Light beige marl/Light dusty pink - 6
    • Ribbed vest top - Black/White/Dark brown/Dark blue/Light beige marl/Light dusty pink - 7

    Ribbed vest top

    S$ 12.90

    • Loose Fit T-shirt - White/Monet/White/Keith Haring/White/Kodak/White/The Rolling Stones/White/Oasis/Black/Scarface/White/Smiley® Originals/Dark grey/Nirvana/Dark green/Henri Matisse/White/Claude Monet/Black/Post Malone/White/University of Michigan - 1
    • Loose Fit T-shirt - White/Monet/White/Keith Haring/White/Kodak/White/The Rolling Stones/White/Oasis/Black/Scarface/White/Smiley® Originals/Dark grey/Nirvana/Dark green/Henri Matisse/White/Claude Monet/Black/Post Malone/White/University of Michigan - 2
    • Loose Fit T-shirt - White/Monet/White/Keith Haring/White/Kodak/White/The Rolling Stones/White/Oasis/Black/Scarface/White/Smiley® Originals/Dark grey/Nirvana/Dark green/Henri Matisse/White/Claude Monet/Black/Post Malone/White/University of Michigan - 3
    • Loose Fit T-shirt - White/Monet/White/Keith Haring/White/Kodak/White/The Rolling Stones/White/Oasis/Black/Scarface/White/Smiley® Originals/Dark grey/Nirvana/Dark green/Henri Matisse/White/Claude Monet/Black/Post Malone/White/University of Michigan - 4
    • Loose Fit T-shirt - White/Monet/White/Keith Haring/White/Kodak/White/The Rolling Stones/White/Oasis/Black/Scarface/White/Smiley® Originals/Dark grey/Nirvana/Dark green/Henri Matisse/White/Claude Monet/Black/Post Malone/White/University of Michigan - 5
    • Loose Fit T-shirt - White/Monet/White/Keith Haring/White/Kodak/White/The Rolling Stones/White/Oasis/Black/Scarface/White/Smiley® Originals/Dark grey/Nirvana/Dark green/Henri Matisse/White/Claude Monet/Black/Post Malone/White/University of Michigan - 6
    • Loose Fit T-shirt - White/Monet/White/Keith Haring/White/Kodak/White/The Rolling Stones/White/Oasis/Black/Scarface/White/Smiley® Originals/Dark grey/Nirvana/Dark green/Henri Matisse/White/Claude Monet/Black/Post Malone/White/University of Michigan - 7

    Loose Fit T-shirt

    S$ 19.90

    Member price:S$ 15.90

    • Ruched cotton blouse - Light turquoise/Apricot - 1
    • Ruched cotton blouse - Light turquoise/Apricot - 2
    • Ruched cotton blouse - Light turquoise/Apricot - 3

    Ruched cotton blouse

    S$ 29.90

    • Cotton handkerchief dress - Black/Light mole - 1
    • Cotton handkerchief dress - Black/Light mole - 2
    • Cotton handkerchief dress - Black/Light mole - 3
    • Cotton handkerchief dress - Black/Light mole - 4
    • Cotton handkerchief dress - Black/Light mole - 5
    • Cotton handkerchief dress - Black/Light mole - 6

    Cotton handkerchief dress

    S$ 49.90

    Member price:S$ 37.90

    • Crease-leg joggers - Navy blue/Beige marl - 1
    • Crease-leg joggers - Navy blue/Beige marl - 2

    Crease-leg joggers

    S$ 19.90

    Member price:S$ 15.90

    • Regular Fit sweatshorts - Navy blue/Black/Light grey marl/Light dusty teal - 1
    • Regular Fit sweatshorts - Navy blue/Black/Light grey marl/Light dusty teal - 2
    • Regular Fit sweatshorts - Navy blue/Black/Light grey marl/Light dusty teal - 3
    • Regular Fit sweatshorts - Navy blue/Black/Light grey marl/Light dusty teal - 4
    • Regular Fit sweatshorts - Navy blue/Black/Light grey marl/Light dusty teal - 5
    • Regular Fit sweatshorts - Navy blue/Black/Light grey marl/Light dusty teal - 6

    Regular Fit sweatshorts

    S$ 17.90

    Member price:S$ 13.90

    • Draped jersey top - Black/Cream/Brown - 1
    • Draped jersey top - Black/Cream/Brown - 2
    • Draped jersey top - Black/Cream/Brown - 3
    • Draped jersey top - Black/Cream/Brown - 4
    • Draped jersey top - Black/Cream/Brown - 5
    • Draped jersey top - Black/Cream/Brown - 6

    Draped jersey top

    S$ 14.90

    Member price:S$ 11.90

    • Feather Soft Denim shorts - Pale denim blue/Light denim blue/Denim blue - 1
    • Feather Soft Denim shorts - Pale denim blue/Light denim blue/Denim blue - 2
    -63%

    Feather Soft Denim shorts

    Discounted priceS$ 12.90Normal priceS$ 34.90

    • Ribbed cotton vest top - Dark grey/White/Black/Dark brown/Striped/Burgundy/Dark dusty pink/Light yellow/Navy blue - 1
    • Ribbed cotton vest top - Dark grey/White/Black/Dark brown/Striped/Burgundy/Dark dusty pink/Light yellow/Navy blue - 2
    • Ribbed cotton vest top - Dark grey/White/Black/Dark brown/Striped/Burgundy/Dark dusty pink/Light yellow/Navy blue - 3
    • Ribbed cotton vest top - Dark grey/White/Black/Dark brown/Striped/Burgundy/Dark dusty pink/Light yellow/Navy blue - 4

    Ribbed cotton vest top

    S$ 14.90

    Member price:S$ 11.90

    • 3-pack cotton T-shirts - Dark grey/Dinosaurs/Dark green/Unite/Light blue/Dino Fun/Navy blue/Yellow - 1
    • 3-pack cotton T-shirts - Dark grey/Dinosaurs/Dark green/Unite/Light blue/Dino Fun/Navy blue/Yellow - 2

    3-pack cotton T-shirts

    S$ 19.90

    Member price:S$ 15.90

    3 pcs
    • Printed cotton pyjamas - Light beige/Dinosaurs - 1
    • Printed cotton pyjamas - Light beige/Dinosaurs - 2
    • Printed cotton pyjamas - Light beige/Dinosaurs - 3

    Printed cotton pyjamas

    S$ 14.90

    2 pcs
    • Scoop-neck vest top - Dark brown/Cream/Khaki green - 1
    • Scoop-neck vest top - Dark brown/Cream/Khaki green - 2
    • Scoop-neck vest top - Dark brown/Cream/Khaki green - 3
    • Scoop-neck vest top - Dark brown/Cream/Khaki green - 4
    • Scoop-neck vest top - Dark brown/Cream/Khaki green - 5
    • Scoop-neck vest top - Dark brown/Cream/Khaki green - 6

    Scoop-neck vest top

    S$ 17.90

    • Printed cotton dress - White/Hearts/Light pink/Fruits/Light purple/Unicorns/Cream/Striped - 1
    • Printed cotton dress - White/Hearts/Light pink/Fruits/Light purple/Unicorns/Cream/Striped - 2

    Printed cotton dress

    S$ 9.90

    • 5-pack trunks - Cream/PAW Patrol/Coral red/PAW Patrol/Cream/Cars/Light blue/Bluey/Light green/Mickey Mouse/Light blue/Marvel Comics - 1
    • 5-pack trunks - Cream/PAW Patrol/Coral red/PAW Patrol/Cream/Cars/Light blue/Bluey/Light green/Mickey Mouse/Light blue/Marvel Comics - 2
    • 5-pack trunks - Cream/PAW Patrol/Coral red/PAW Patrol/Cream/Cars/Light blue/Bluey/Light green/Mickey Mouse/Light blue/Marvel Comics - 3

    5-pack trunks

    S$ 29.90

    5 pcs
    • Patterned cotton pyjamas - Light blue/Striped - 1
    • Patterned cotton pyjamas - Light blue/Striped - 2

    Patterned cotton pyjamas

    S$ 17.90

    Member price:S$ 13.90

    2 pcs
    • Vest top - Light blue/Dark blue/Navy blue/White striped - 1
    • Vest top - Light blue/Dark blue/Navy blue/White striped - 2
    • Vest top - Light blue/Dark blue/Navy blue/White striped - 3
    • Vest top - Light blue/Dark blue/Navy blue/White striped - 4
    • Vest top - Light blue/Dark blue/Navy blue/White striped - 5

    Vest top

    S$ 14.90

    • Printed T-shirt - White/Sanrio/White/Squishmallows/White/Hello Kitty/Red/My Melody/Light purple/Hello Kitty/Light pink/The Rolling Stones - 1
    • Printed T-shirt - White/Sanrio/White/Squishmallows/White/Hello Kitty/Red/My Melody/Light purple/Hello Kitty/Light pink/The Rolling Stones - 2
    • Printed T-shirt - White/Sanrio/White/Squishmallows/White/Hello Kitty/Red/My Melody/Light purple/Hello Kitty/Light pink/The Rolling Stones - 3
    • Printed T-shirt - White/Sanrio/White/Squishmallows/White/Hello Kitty/Red/My Melody/Light purple/Hello Kitty/Light pink/The Rolling Stones - 4
    • Printed T-shirt - White/Sanrio/White/Squishmallows/White/Hello Kitty/Red/My Melody/Light purple/Hello Kitty/Light pink/The Rolling Stones - 5

    Printed T-shirt

    S$ 12.90

    • Denim pull-on shorts - Dark denim blue/Light denim blue/Denim blue - 1
    • Denim pull-on shorts - Dark denim blue/Light denim blue/Denim blue - 2
    • Denim pull-on shorts - Dark denim blue/Light denim blue/Denim blue - 3
    • Denim pull-on shorts - Dark denim blue/Light denim blue/Denim blue - 4

    Denim pull-on shorts

    S$ 29.90

    • Cotton pyjamas - Light grey marl/Bows/Dark pink/Sunday/White/Paris - 1
    • Cotton pyjamas - Light grey marl/Bows/Dark pink/Sunday/White/Paris - 2

    Cotton pyjamas

    S$ 14.90

    2 pcs
    • COOLMAX® T-shirt - Cream/Light purple/Light blue/White/Light pink/Pink - 1
    • COOLMAX® T-shirt - Cream/Light purple/Light blue/White/Light pink/Pink - 2
    • COOLMAX® T-shirt - Cream/Light purple/Light blue/White/Light pink/Pink - 3
    • COOLMAX® T-shirt - Cream/Light purple/Light blue/White/Light pink/Pink - 4
    • COOLMAX® T-shirt - Cream/Light purple/Light blue/White/Light pink/Pink - 5
    • COOLMAX® T-shirt - Cream/Light purple/Light blue/White/Light pink/Pink - 6

    COOLMAX® T-shirt

    S$ 12.90

    • COOLMAX® dress - Light purple/Light pink/Navy blue - 1
    • COOLMAX® dress - Light purple/Light pink/Navy blue - 2

    COOLMAX® dress

    S$ 14.90

    • Microfibre strappy top - Black/Light beige/Dark greige/Dark brown/Dark brown/White - 1
    • Microfibre strappy top - Black/Light beige/Dark greige/Dark brown/Dark brown/White - 2

    Microfibre strappy top

    S$ 9.90

    Member price:S$ 6.90

    • 5-pack hipster briefs - Light blue/Dark blue/Light pink/Burgundy/Grey-green/Light beige - 1
    • 5-pack hipster briefs - Light blue/Dark blue/Light pink/Burgundy/Grey-green/Light beige - 2

    5-pack hipster briefs

    S$ 29.90

    5 pcs
    • 5-pack cotton T-shirts - Light pink/Mint green - 1
    • 5-pack cotton T-shirts - Light pink/Mint green - 2
    • 5-pack cotton T-shirts - Light pink/Mint green - 3

    5-pack cotton T-shirts

    S$ 29.90

    5 pcs
    • 2-pack cotton T-shirts - Cream/Bow/White/Hearts - 1
    • 2-pack cotton T-shirts - Cream/Bow/White/Hearts - 2
    • 2-pack cotton T-shirts - Cream/Bow/White/Hearts - 3

    2-pack cotton T-shirts

    S$ 17.90

    2 pcs
    • Printed T-shirt - Ivory/Basketballs/White/Crabs/Cream/Amalfi Coast/Ivory/Coconut Trees/Light blue/Miami/Light green/Fun Days/Ivory/Surf '86/Dark green/NYC/Navy blue/Baseball Academy/Dark grey/Pacific/Cream/Sun Fun/Blue/Shark Bay/Dark brown/Surfer/Dark turquoise/Beach - 1
    • Printed T-shirt - Ivory/Basketballs/White/Crabs/Cream/Amalfi Coast/Ivory/Coconut Trees/Light blue/Miami/Light green/Fun Days/Ivory/Surf '86/Dark green/NYC/Navy blue/Baseball Academy/Dark grey/Pacific/Cream/Sun Fun/Blue/Shark Bay/Dark brown/Surfer/Dark turquoise/Beach - 2

    Printed T-shirt

    S$ 7.90

    • Ankle-length linen-blend trousers - Black/Cream/Dark plum purple/Brown - 1
    • Ankle-length linen-blend trousers - Black/Cream/Dark plum purple/Brown - 2
    • Ankle-length linen-blend trousers - Black/Cream/Dark plum purple/Brown - 3
    • Ankle-length linen-blend trousers - Black/Cream/Dark plum purple/Brown - 4
    • Ankle-length linen-blend trousers - Black/Cream/Dark plum purple/Brown - 5
    • Ankle-length linen-blend trousers - Black/Cream/Dark plum purple/Brown - 6
    • Ankle-length linen-blend trousers - Black/Cream/Dark plum purple/Brown - 7
    SUMMER 2026

    Ankle-length linen-blend trousers

    S$ 39.90

    Member price:S$ 29.90

    • Printed romper suit - Light pink/Minnie Mouse - 1
    • Printed romper suit - Light pink/Minnie Mouse - 2

    Printed romper suit

    S$ 17.90

    • 3-pack ribbed cycling shorts - Light purple/Light beige/Pink/White - 1
    • 3-pack ribbed cycling shorts - Light purple/Light beige/Pink/White - 2

    3-pack ribbed cycling shorts

    S$ 17.90

    Member price:S$ 13.90

    3 pcs
    • Printed pyjamas - Grey/Snoopy/Cream/Snoopy - 1
    • Printed pyjamas - Grey/Snoopy/Cream/Snoopy - 2

    Printed pyjamas

    S$ 17.90

    2 pcs