MAGAZINE | H&M BE

Our latest Innovation Story collection – and our first independent kidswear offering – celebrates the joy and wonder of young creative minds, as concept designer Ella Soccorsi explains.

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15 septembre 2022

INSIDE H&M

Take a seat at Brasserie Hennes

Discover our AW22 trend report.

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12 septembre 2022

Inside H&M

Our guide to the best kids’ room ideas

How to create a warm and creative room for children

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9 septembre 2022

INSIDE H&M

The ultimate guide to handbags

What bag to choose and when to wear it.

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25 août 2022

INSIDE H&M

MENSWEAR TRENDS AUTUMN '22

It's all about relaxed silhouettes, checks and expressive knitwear.

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25 août 2022

INSIDE H&M

On set with H&M members

Two lucky members spent two days on set with H&M — take a look behind the scenes.

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23 août 2022

INSIDE H&M

H&M Studio A/W 2022

Talking to the talent: A conversation with Joel and Georgia Palmer

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1 août 2022

INSIDE H&M

H&M Move invites the whole world to move

New brand H&M Move, launching worldwide August 4th, is embarking on a bold mission to democratise sportswear and get the whole world and every body moving, however they move.

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14 juillet 2022

INSIDE H&M

Let’s go back to school in style

As the bells are ringing for new beginnings, H&M helps get kids ready with everything they need for school start.

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16 juin 2022

THE ITEM

Crochet is all the craze

Crochet clothing is taking over as the number one must-have for fashionistas

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1 juin 2022

INSIDE H&M

Pride 2022: My chosen family

For many within the LGBTQIA+ community, family is something you choose.

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