Baby’s first spring

This spring, we’re collaborating once again with Sophie la girafe, the iconic French baby brand born in 1961. Millions of people around the world know Sophie as the constant companion to precious babies, created to awaken their senses. Guided by the babies’ senses, H&M designers looked to what spring and summer means to a newborn – the smell of fresh air, the warmth of the sun and the cosy touch of spending time with loved ones.  

The result is a unique newborn collection with 13 pieces, focusing on light and airy materials for baby’s first spring and summer. Cosy jersey sets, rompers, dungarees, dresses and layering essentials feature decorated collars, embroideries and ruffled hems. Accessories include hats, socks and booties.   

“For this new baby collection, we wanted to use lighter seasonal materials and colours for those longer, warmer days,” says Sofia Löfstedt, Head of Kidswear Design and Creative at H&M. “But we also added refined details like embroidery, decorated collars and bloomers for a soft, romantic touch.”  

Bring on the cute bodies with ruffled sleeves and matching bloomers, dungarees with a front patch pocket, and rompers with rounded collars or even a little bow-tie. There’s also a lightweight knitted cardigan for when there’s a slight chill. Matching hats include a bucket hat and a sweet, modern take on a bonnet.   

The collection also includes several cotton jersey essentials that have soft textures and decorative giraffe details. “The jersey cotton and knits are 100% organic cotton,” explains Sofia. “They have this wonderful plush texture that feels great against the baby’s sensitive skin.”  

Meanwhile, the colour palette is a softer take on the Sophie la girafe toy — beige and warm whites — and the prints features Sophie herself. When developing the prints, the H&M designers challenged themselves to see the world through a baby’s eyes and came up with a new mini-pattern of the giraffes to attract a baby’s gaze – plus delight the parents. 

All those little giraffes, of course, make each piece in the collection instantly irresistible and a lovely gift. “All the styles and pieces are made to last and can be passed down to other babies, prolonging the life of each garment,” Sofia says. “And the timeless designs mean baby after baby will be able to enjoy even more of Sophie la girafe.”  

From everyday essentials to dressy outfits and gifts sets, there’s something for every parent and their new bundle of joy in this unique collaboration. Baby’s first spring and summer just got sweeter – and more stylish.  

Sophie la girafe x H&M launches on 21 March 2024 and will be available at hm.com.