By responding to our request with the hashtag #HMXME you agree to the following:

You grant H & M Hennes & Mauritz GBC AB (org. no 556070-1715) (hereinafter referred to as “H&M”) a non-exclusive, royalty free worldwide license to use your username and any photos and/or moving content in relation to which you have responded #HMXME (hereinafter referred to as “Content”) for marketing and/or advertising in stores, on websites, emails, social media – H&M channels and paid social media, and other promotional channels, conducted by H&M, its subsidiaries, affiliates or partners. This includes other brands within the H&M Group, as well as other external parties outside the H&M Group which H&M collaborates with, like for example marketplaces. H&M may use, reproduce, distribute, combine with other materials, alter and/or edit your Content in its sole discretion. 

You hereby represent and warrant that (i) you own all rights in and to your Content, (ii) you have permission from any person(s) appearing in your Content to grant the rights herein,  (iii) you are 16 years or older, and (iv) H&M’s use of your Content will not violate the rights of any third party or any law. You hereby release and discharge H&M from all and any obligation to pay you for any use of your Content and any of the intellectual property rights contained therein in connection with the uses described above; and You hereby release, discharge and agree to hold H&M and any person acting on H&M’s behalf harmless from all claims, demands, and liabilities whatsoever in connection with use of the Content as described above.

To be able to share your photos and/or videos on our official websites, in our stores, on our social media pages and in other promotional channels, we need to process your personal data.

In the Privacy Notice available on your local hm.com site, you can read how the H&M Group handles your personal data and the rights you have over it.

If you want to remove Content please contact Customer Service, or visit the Content on hm.com and press "report photo". 

UPDATED 2022-11-22