Designed in Stockholm and carefully crafted by skilled artisans all over the world. Meet the makers behind some of the most popular H&M HOME products, where every piece is unique — for the love of craft.

Natural rattan is strong and durable and can last a lifetime. Focusing on natural fibres and quality wood, PT Intera in Java, Indonesia proved to be the perfect manufacturer of our rattan furniture range.

When creating the lounge chair, there’s a human touch in every step of the production. The weaving process starts with stripping the raw rattan, separating it into thinner parts. These strips are polished, sorted and woven into a mesh. The diagonal pieces are mounted by hand, creating the classic look and making the weave even stronger. 

Using a circular inserter, the craftsman pushes the rattan into the wooden frame and staples it into place. He cuts the excess rattan and adds a thin rattan piece framing the webbing — the perfect finishing touch to a beautiful craft.

How teaching women to weave can bring equality to the villages of India.

The beauty of handicrafts lies in the details. A machine can never fully create the unique feeling of a handwoven seagrass vase or a braided rattan tray.

H&M HOME collaborates with the social initiative SNEH. Founded in 2019, SNEH gives women in the villages of Moradabad in India the opportunity to learn a craft — a skill that makes it possible to gain financial independence and break out of inequality. 

Since the start, 280 women have come here to learn a craft. After three months of formal training, the women become professional artisans. This means they can use their new knowledge to join one of Moradabad’s many craft manufacturers or set up their own craft shop in their village. However, 90% of the women choose to stay with SNEH when the training period is over, creating beautiful products for brands all over the world.

The natural ingredients are picked by hand and refined to capture the essence of every material. Tag along to the Robertet lab as we follow our H&M HOME scents from field to fragrance.