Inside H&M Adorables

This autumn marks the launch of H&M Adorables, a new line of premium-quality clothing and accessories designed with longevity in mind. Sofia Löfstedt, Head of Design & Creative at H&M Kids, tells the story behind the concept.

Read the story

Atelier A/W 2024

Introducing H&M Atelier A/W 2024, a new perspective on men's fashion. Fronted by Swedish actor Bill Skarsgård. The refined menswear collection drops in stores and online 3 October.

Read the story

H&M Studio Pre-Fall Capsule

A transitional edit in black, white and brown.

Read the story

Introducing Ev Bravado and Téla D'Amore in a collab with the Basquiat Estate

Feat. Basquiat’s iconic art, the bold collection is seen through the artistic lens of New York-based fashion designers Ev Bravado and Téla D'Amore. The collection drops at hm.com and in selected stores 1st August.

Read the story

Where fashion meets art: introducing Disney’s Mickey Mouse x Keith Haring

What happens when some of the biggest icons of culture, art and fashion get together for a kidswear collection? Playful fashion, eye-catching prints and pop fun.

Read the story

Bring on summer

Say hello to summer with relaxed styles, swimwear, stylish essentials, and dress-up moments for kids of all ages.

Read the story