We also have Conscious choice: pieces created with a little extra consideration for the planet. Each Conscious choice product contains at least 50% of more sustainable materials — like organic cotton or recycled polyester — but many contain a lot more than that. The only exception is recycled cotton where we accept a level of at least 20%. The quality of recycled cotton makes it tricky to include a higher amount. But we're hoping to change that! With new technological solutions and innovations, we're continually working to make our range even more sustainable.

Conscious choice can be found across all our departments, all year round. Just look for the green hangtag!