We created Conscious points to encourage our members to lead a more sustainable lifestyle. How you plan your visit to our stores or how you care for your favourite pieces may not seem like a big deal. But with small everyday actions like that, you become a part of creating a more sustainable fashion future. Now that’s worth getting rewarded for, don’t you think?

So, how does this work? Your Conscious points will be visualised on your Points History page, separated from your regular points. And just like your regular points, your Conscious points will transform into vouchers, redeemable with your next purchase. Sign in to check your Conscious statement under My Account. If you’re not already a member, become one today. It’s free, fast and simple to join!

More ways to earn Conscious points and how to spend them will be launching in the near future.