Designed to thrill

H&M Studio A/W 2023 is a delightfully dark collection that will get your heart racing.

What’s more glamorous than a little tension? Inspired by fearless scream queens, film noir heroines and the dramatic aesthetics of horror movies, H&M Studio A/W 2023 leans into the pleasure of suspense, pushing style into a thrilling era this fall. 

The collection favours a stark palette of black and white, energised with flashes of gold, lilac and turquoise. Powerful, unexpected silhouettes are sweetened by romantic details like pleated bell sleeves, oversized statement collars, Gothic lace and ethereal tulle.

This season celebrates ten years of H&M Studio, our most directional and fashion-fluent concept, and there are so many special pieces to choose from. Among the gasp-worthy garments are decisively sculpted blazers, an oversized rhinestone-dusted denim jacket and coordinating extra-wide jeans, a sharply tailored wool coat with strong shoulders and a nipped-in waist, a slinky sparkling mesh dress with an audacious centre slit, and a luxe leather maxi skirt and matching zip-up jacket. 

Keep up the excitement with captivating accessories, including extra-large statement earrings, an eye-catching glass ring and delicate necklaces. Elbow-length gloves, knee-high square-toe boots and a new version of the cult-favourite padded cushion bag from the H&M Studio archives all come in voluptuous black leather. 

It’s a terrifyingly gorgeous selection featuring durable, high-quality fabrics and more sustainably sourced materials, such as recycled polyester, Tencel, chrome-free leather and post-consumer recycled brass, zinc and steel, with each piece carefully developed at our Stockholm atelier to be worn and loved for years. 

Embrace the unexpected and dare to dress on the dark side: Studio A/W 2023 will be available in selected stores and at on 28 September (local release dates may vary).

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