We have some good news for you and the environment — 100% of our cotton is now organic, recycled or sourced through the Better Cotton Initiative (BCI), which aims to improve global cotton production.
is grown without chemical pesticides or fertilisers and contains no genetically modified organisms (GMOs).
comes from old garments and textile leftovers, which are ground into fibres, spun into new yarns and woven into new fabrics.
The better cotton initiative (bci)
is a non-profit organisation that trains cotton farmers to use water efficiently, care for natural habitats, reduce the use of harmful chemicals and respect the rights of workers. By sourcing cotton through BCI, H&M is supporting this global initiative and keeping up the demand for Better Cotton. And as an H&M customer, so are you!
Shop our range of more sustainable cotton products: