Taking inspiration from the Swedish island of Gotland, the H&M Studio SS20 collection celebrates the carefree surf girl — one who mixes sporty swimsuits with voluminous dresses and statement platform leather boots.
His garments have been seen on Bollywood superstars as well as billionaire heiresses — and this spring they can be seen on you, when H&M collaborates with India’s most famous fashion designer brand Sabyasachi.
While being most famous for her work in front of the camera, former supermodel Helena Christensen is becoming increasingly known for her photography. This spring she teams up with H&M for a capsule collection featuring her photos.
Expect bright colours, vivid patterns and bold accents on everything from vases and mugs to candles and cushions when H&M HOME teams up with legendary interior designer Jonathan Adler for the brand’s first designer collaboration.
The H&M Fall 2019 Conscious Collection launches in September and will feature cosy, yet sophisticated, pieces made from more sustainably sourced materials. But did you know that H&M’s commitment to sustainability goes way beyond the Conscious Collections? We’ve interviewed our Global Sustainability Manager, Pascal Brun.