Essentials QR Codes
ESSENTIALS QR CODES
How the QR codes work
Use your smartphone camera to scan the QR code found on your H&M ESSENTIALS garment. Then click the link in your camera window to learn more.
Get the full picture
This is your chance to get to know your everyday wear. Explore the full collection, the elevated qualities, and how to care for your H&M ESSENTIALS.
Repurchase your favourites at any time
The H&M ESSENTIALS is a continuous collection of timeless classics constructed to last. Available to repurchase season after season to keep your core wardrobe updated at all times.
Sweatshirt dress
HK$159.00
Halterneck satin dress
HK$549.00
Motif-detail pile sweatshirt
HK$199.00
Lace tanga thong briefs
HK$99.00
3-pack cotton T-shirts
HK$129.00
5-pack cotton T-shirts
HK$229.00
5-pack cotton T-shirts
HK$229.00
Flutter-sleeved top
HK$79.00
5-pack T-shirts
HK$229.00
- H&M Premium Selection
Oversized linen-blend shirt
HK$249.00
2-piece top and waistcoat set
HK$159.00
2-piece jumper and skirt set
HK$249.00
2-pack flounce-trimmed tops
HK$199.00
2-pack flounce-trimmed tops
HK$199.00
Cheeky tie tanga bikini bottoms
HK$79.00
Rib-knit cotton jumper
HK$199.00
Cheeky Bikini bottoms
HK$129.00
Bead-embroidered cowl-back blouse
HK$449.00
Pointelle-knit cotton top
HK$99.00
Seamless lace-trimmed body
HK$229.00
Motif-detail sweatshirt
HK$229.00
Oversized cotton sweatshirt
HK$249.00
Patterned swim shorts
HK$199.00
Printed cotton T-shirt
HK$49.00
Brazilian tie tanga bikini bottoms
HK$129.00
Brazilian tie tanga bikini bottoms
HK$129.00
Padded bikini top
HK$129.00
- Laura Ashley H&M
Frill-trimmed textured swimsuit
HK$159.00
Cheeky Tie tanga bikini bottoms
HK$129.00
Textured-knit frill-trimmed top
HK$299.00
Lace-trimmed strappy top
HK$449.00
Tie-detail cotton beach skirt
HK$299.00
3-pack lace Brazilian briefs
HK$109.00
Sheer maxi skirt
HK$249.00
Ribbed cotton top
HK$129.00
Flared printed skirt
HK$549.00
One-shoulder tie-detail top
HK$199.00
Padded-cup swimsuit
HK$299.00
Crochet-look beach skirt
HK$229.00
Padded-cup swimsuit
HK$299.00
Padded-cup swimsuit
HK$299.00
Cotton shorts
HK$129.00
Lace-trimmed top
HK$129.00
- SUMMER 2026
Padded one-shoulder bikini top
HK$199.00
- Laura Ashley H&M
2-piece floral-print set
HK$249.00
Tiered chiffon skirt
HK$299.00
Asymmetric viscose skirt
HK$329.00
Scuba jacket
HK$229.00
Broderie anglaise tie-strap top
HK$249.00
Draped thong body
HK$129.00
Loose-fit printed T-shirt
HK$129.00
Loose-fit printed T-shirt
HK$129.00
Loose-fit printed T-shirt
HK$129.00
Draped one-shoulder top
HK$199.00
Patterned cotton dress
HK$129.00
Pointelle-knit beach dress
HK$249.00
Flounced tie-front blouse
HK$159.00
Crinkled balloon beach trousers
HK$229.00
Smocked denim top
HK$229.00
Lace-trimmed strappy top
HK$129.00
Ruched mesh top
HK$159.00
Cheeky Bikini bottoms
HK$129.00
Smocked strappy top
HK$199.00
Knitted cotton polo shirt
HK$159.00
Crinkled viscose-blend shirt
HK$299.00
Crinkled viscose-blend shirt
HK$299.00
