Why do we use your personal data?
We will use your personal data to send you marketing offers, information surveys and invitations through e-mails, text messages, social media channels, phone calls, and postal mail. 

In order to optimize your experience of H&M we will provide you with relevant information, recommend products, send you reminders of products left in your shopping bag and send you personalized offers. All these great services are based on your previous purchases, what you have clicked on and information you have submitted to us.

If you have an account with Google or social media services such as Facebook, Instagram and YouTube you may receive promotions in your news feed.

What types of personal data do we process?
We will process following categories of personal data 

* contact information such as e-mail address, telephone number and postal code
* if you want updates for kids (if you choose to provide that to us)
* gender (if you choose to provide that to us)
* what products and offers you have clicked on

If you have a H&M account or are a H&M Membership we will also process your personal data submitted in relation to the account and membership such as 

* name 
* address 
* age
* shopping history 
* how you navigated and clicked on the site

Who has access to your personal data?
Data that is forwarded to third parties is only used to provide you with the service mentioned above, to media agencies and technical suppliers for distribution of physical and digital direct marketing. 

We never pass on, sell or swap your data for marketing purposes to third parties outside the H&M group. 

What is the legal ground to process your personal data?
The processing of your personal data is based on your consent when you agree to direct marketing. Except for postal marketing, and marketing in social media channels, that will be provided to you based on our legitimate interest if you are a member, account-holder or have signed up for direct marketing.

Your right to withdraw your consent and object:
You have the right to withdraw your consent for the processing of your personal data at any time and object to direct marketing.

When you do so H&M won't be able to send you any further direct marketing offers or information.

You can opt out from direct marketing by the following means:

* following the instruction in each marketing post
* by editing the settings of your H&M account
* configure the privacy settings on your social media platform, or
* contact Customer Service

How long do we save your data?
We will keep your data no longer than necessary to provide you with direct marketing offers and information, based on your subscription, account or membership.. 

After this time period your personal data will be deleted. 


Please read our full  Privacy Notice.