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Let’s reward our members | Sustainability | H&M

Get rewarded for the choices you make

Every choice you make before, during and after shopping matters. That’s why we’ve created new ways to reward our members.


We want to encourage everyone to lead a more sustainable lifestyle. How you plan your visit to our stores or how you care for your favourite pieces may not seem like a big deal. But with small everyday actions like that, you’re part of creating a more sustainable fashion future. Now that’s worth getting rewarded for, don’t you think? 


Have a look at some ways you can earn points by small actions. There are other ways to collect points, too — explore them all at hm.com/member.


Earn points when you:

Bring your own bag

When bringing your own bag to the store instead of buying a new one, you’ll get 25 points.

Use our Garment collecting programme

Bring your unwanted textiles to us. We’ll make sure they get reworn, reused or recycled. Earn 100 points and a 15% digital voucher.

Pick climate-smart delivery

Get your package home more sustainably, and earn points. This feature is in development and is not available in all markets. Check your member benefits here.

Member info page

So, how does this work? Your points will be visualised on your Points History page. And just like any other points, these points will transform into vouchers, redeemable with your next purchase. If you’re not already a member, become one today. It’s free, fast and simple to join!


More ways to earn points and how to spend them will be launching in the near future.