SmileyWorld x H&M
Follow the smiles! H&M teams up with SmileyWorld for a summer kids’ collection.
Did you know that the average adult smiles twenty times a day? And kids? They smile 400 times! This summer, SmileyWorld and H&M are putting all smiles in style with a collection made to make everyone feel good.
Joel, the 12-year-old who stars in the SmileyWorld x H&M campaign, says: “What makes me smile is getting up early in the morning and skating with my friends. I love to go to different skate parks all around the world. It also makes me smile to go to the beach when it’s hot outside and swim. To play in the water and build sandcastles!”
We’re sharing smiles around the world with the fun and positivity of the SmileyWorld x H&M kidswear collection. The summer collaboration features the instantly recognizable SmileyWorld icons printed onto a range of urban beach life-inspired clothes, shoes and accessories. Think skatepark influence, blurry tie-dye and happy multi-colors.
Let’s check in with Kylie Adaia, 4, another star of the SmileyWorld x H&M campaign. What makes her smile? “Going to the park! Going to school! Going to Grandma and Grandpa’s! Strawberries! Horses! I like to smile.”
There’s lots more to smile about when it comes to the collection. Celebrating their 50th anniversary, SmileyWorld icons feature on T-shirts, T-shirt dresses, sleeveless tops, sleeveless hoodies and a range of shorts, pool sliders, a cap, a bucket hat and socks. There’s also a beach towel, a bag and sunglasses for those gorgeous sunny days. With a color palette of popping colors mixed with neutrals and muted cantaloupe, mint and pink, the magic of summer really comes to life. Tie-dye and stripes add to the mood, while terry toweling is perfect for warmer weather.
As with the majority of all kidswear collections at H&M, this collection also includes more sustainably sourced materials, such as recycled cotton and recycled polyester.
“We’re so happy to be collaborating with SmileyWorld! The original icons not only send a positive message to kids but also teach them about their emotions. Exploring self-expression is such an important part of growing up. The skating influences in the designs are a wonderful complement to the SmileyWorld graphics with roomy and relaxed fits, an emphasis on easy summer garments with a fun, casual vibe. It’s beachy and beyond — perfect to wear on a summer day," says Sofia Löfstedt, the head of Kidswear Design at H&M.
About The Smiley Company
Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda. In 1996, Nicolas Loufrani, Franklin's son, took the helm and saw a huge opportunity to bring Smiley into the digital world. He created a whole new way of communicating by using a variety of facial expressions on the original Smiley to convey emotions, and his emoticons are now used by everyone around the world every day.
Today, The Smiley Company is one of the world's top global licensing enterprises, extending across fashion and homeware to food and beverage and continuing on to embrace collaboration as an opportunity to spread this important message. More than an icon, brand and lifestyle, Smiley is a sprit and philosophy and a reminder of how powerful a smile can be.