Happy New Year from H&M Loooptopia!
We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!
The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?
We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.
🔍 Find the hidden Squishmallows over three different days
♾ Day 1 - Win Looops and get an XP Boost
🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack
🏆 Day 3 - Win Limited UGC prize (first 10k players only*)
🔮 Earn Badges for completing each day's challenge
✨ Use the Portal to visit the Squishmallows experience for more prizes
* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
sort Recommended have been applied
Regular Fit Sports cargo joggers
HK$349.00
Linen-blend cargo mini skirt
HK$349.00
Regular Fit Piqué polo shirt
HK$109.00
Regular Fit Piqué polo shirt
HK$109.00
Regular Fit Piqué polo shirt
HK$109.00
Shiny mini skirt
HK$249.00
Sports cargo trousers
HK$249.00
Linen-blend shirt
HK$229.00
- H&M Premium Selection
Leather belt
HK$199.00
Trainers
HK$249.00
Short-sleeved cotton shirt
HK$129.00
Carpenter shorts
HK$159.00
Carpenter shorts
HK$159.00
Boat-neck body
HK$109.00
Loose Fit Cargo shorts
HK$299.00
Long denim skirt
HK$449.00
Microfibre strappy top
HK$79.00
Nylon parachute trousers
HK$159.00
2-piece sweatshirt set
HK$249.00
Flared jersey trousers
HK$129.00
Regular Fit Sweatshorts
HK$99.00
Regular Fit Sweatshorts
HK$99.00
Regular Fit Sweatshorts
HK$99.00
- S/S 2025
Fine-knit halterneck top
HK$129.00
Linen-blend trousers
HK$449.00
- H&M Move
Regular Fit Fine-knit cardigan
HK$249.00
Printed sweatshorts
HK$99.00
Flared-skirt bandeau dress
HK$449.00
Regular Fit Felted overshirt
HK$249.00
Slim Fit Ribbed vest top
HK$79.00
Rib-knit boat-neck top
HK$159.00
Regular Fit Corduroy shirt
HK$199.00
