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Happy New Year from H&M Loooptopia!

We've got some special guests paying us a visit over the next couple of weeks - Squishmallows!

The Squishmallows have come for a holiday in Looop City and they've got themselves lost! Can you find them to win some great prizes?

We've got an amazing Limited UGC prize - a Rodry the Bearded Dragon Sholuder Pet - for the first 10,000 players to find the hidden Squishmallows around Looop City*.

🔍 Find the hidden Squishmallows over three different days


 


♾ Day 1 - Win Looops and get an XP Boost


 


🎒 Day 2 - Win an in-game Rodry the Bearded Dragon backpack


 


🏆 Day 3 - Win Limited UGC prize (first 10k players only*)


 


🔮 Earn Badges for completing each day's challenge


 


✨ Use the Portal to visit the Squishmallows experience for more prizes


* After the 10K UGC items have gone, players will earn the Shoulder Pet as an in-game item only.
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    • Asymmetric top - White/Dark mole/Black - 1
    • Asymmetric top - White/Dark mole/Black - 2
    • Asymmetric top - White/Dark mole/Black - 3
    • Asymmetric top - White/Dark mole/Black - 4
    • Asymmetric top - White/Dark mole/Black - 5
    • Asymmetric top - White/Dark mole/Black - 6

    Asymmetric top

    HK$129.00

    • 5-pack cotton boxers - Peachy pink/Black/Blue/Floral/Light dusty pink/Light pink/Light pink/Dusty green - 1
    • 5-pack cotton boxers - Peachy pink/Black/Blue/Floral/Light dusty pink/Light pink/Light pink/Dusty green - 2
    • 5-pack cotton boxers - Peachy pink/Black/Blue/Floral/Light dusty pink/Light pink/Light pink/Dusty green - 3

    5-pack cotton boxers

    HK$129.00

    • 5-pack cotton boxers - Blue/Floral/Peachy pink/Black/Light dusty pink/Light pink/Light pink/Dusty green - 1
    • 5-pack cotton boxers - Blue/Floral/Peachy pink/Black/Light dusty pink/Light pink/Light pink/Dusty green - 2
    • 5-pack cotton boxers - Blue/Floral/Peachy pink/Black/Light dusty pink/Light pink/Light pink/Dusty green - 3

    5-pack cotton boxers

    HK$129.00

    • 3-pack T-shirts - Beige/Dark grey marl/Beige/Dark grey marl/Turquoise/Grey marl/White/Dark grey/White/Grey/Black/Light beige/Grey/Black/Dark blue/Black - 1
    • 3-pack T-shirts - Beige/Dark grey marl/Beige/Dark grey marl/Turquoise/Grey marl/White/Dark grey/White/Grey/Black/Light beige/Grey/Black/Dark blue/Black - 2

    3-pack T-shirts

    HK$129.00

    • Loose Fit T-shirt - White/Honda/White/Claude Monet/Black/Nirvana/Dark green/Snoopy/White/Pulp Fiction/White/NASCAR/White/Snoopy/Black/Pink Floyd - 1
    • Loose Fit T-shirt - White/Honda/White/Claude Monet/Black/Nirvana/Dark green/Snoopy/White/Pulp Fiction/White/NASCAR/White/Snoopy/Black/Pink Floyd - 2
    • Loose Fit T-shirt - White/Honda/White/Claude Monet/Black/Nirvana/Dark green/Snoopy/White/Pulp Fiction/White/NASCAR/White/Snoopy/Black/Pink Floyd - 3
    • Loose Fit T-shirt - White/Honda/White/Claude Monet/Black/Nirvana/Dark green/Snoopy/White/Pulp Fiction/White/NASCAR/White/Snoopy/Black/Pink Floyd - 4
    • Loose Fit T-shirt - White/Honda/White/Claude Monet/Black/Nirvana/Dark green/Snoopy/White/Pulp Fiction/White/NASCAR/White/Snoopy/Black/Pink Floyd - 5
    • Loose Fit T-shirt - White/Honda/White/Claude Monet/Black/Nirvana/Dark green/Snoopy/White/Pulp Fiction/White/NASCAR/White/Snoopy/Black/Pink Floyd - 6
    • Loose Fit T-shirt - White/Honda/White/Claude Monet/Black/Nirvana/Dark green/Snoopy/White/Pulp Fiction/White/NASCAR/White/Snoopy/Black/Pink Floyd - 7

    Loose Fit T-shirt

    HK$129.00

    • Cotton Henley top - Light blue/White - 1
    • Cotton Henley top - Light blue/White - 2
    • Cotton Henley top - Light blue/White - 3
    • Cotton Henley top - Light blue/White - 4
    H&M Adorables

    Cotton Henley top

    HK$129.00

    • Embroidered-motif cap - White/NYC/Navy blue/NYC - 1
    • Embroidered-motif cap - White/NYC/Navy blue/NYC - 2

    Embroidered-motif cap

    HK$129.00

    • Embroidered-motif cap - Navy blue/NYC/White/NYC - 1
    • Embroidered-motif cap - Navy blue/NYC/White/NYC - 2

    Embroidered-motif cap

    HK$129.00

    98 g
    • Blue light glasses - Black/Silver-coloured/Gold-coloured - 1
    • Blue light glasses - Black/Silver-coloured/Gold-coloured - 2

    Blue light glasses

    HK$129.00

    • Cotton pyjama bottoms - Light blue/Hearts/Light pink/Gingham check/Dark red/Checked/Blue/Checked/Light blue/Striped/Navy blue/Checked/Light pink/Striped/Red/Checked/Light blue/Striped - 1
    • Cotton pyjama bottoms - Light blue/Hearts/Light pink/Gingham check/Dark red/Checked/Blue/Checked/Light blue/Striped/Navy blue/Checked/Light pink/Striped/Red/Checked/Light blue/Striped - 2

    Cotton pyjama bottoms

    HK$129.00

    • Cotton pyjama bottoms - Light pink/Gingham check/Light blue/Hearts/Dark red/Checked/Blue/Checked/Light blue/Striped/Navy blue/Checked/Light pink/Striped/Red/Checked/Light blue/Striped - 1
    • Cotton pyjama bottoms - Light pink/Gingham check/Light blue/Hearts/Dark red/Checked/Blue/Checked/Light blue/Striped/Navy blue/Checked/Light pink/Striped/Red/Checked/Light blue/Striped - 2

    Cotton pyjama bottoms

    HK$129.00

    • Cotton pyjama bottoms - Black/Checked/Light blue/Checked/Navy blue/Checked/Green/Checked/Light blue/Striped/Brown/Checked/Blue/Striped/Blue/Checked - 1
    • Cotton pyjama bottoms - Black/Checked/Light blue/Checked/Navy blue/Checked/Green/Checked/Light blue/Striped/Brown/Checked/Blue/Striped/Blue/Checked - 2

    Cotton pyjama bottoms

    HK$129.00

    • Cotton pyjama bottoms - Light blue/Checked/Black/Checked/Navy blue/Checked/Green/Checked/Light blue/Striped/Brown/Checked/Blue/Striped/Blue/Checked - 1
    • Cotton pyjama bottoms - Light blue/Checked/Black/Checked/Navy blue/Checked/Green/Checked/Light blue/Striped/Brown/Checked/Blue/Striped/Blue/Checked - 2

    Cotton pyjama bottoms

    HK$129.00

    • Patterned tie - Black/Striped/Black/Checked - 1
    • Patterned tie - Black/Striped/Black/Checked - 2

    Patterned tie

    HK$129.00

    • Pointelle-knit top - Light beige/Cream - 1
    • Pointelle-knit top - Light beige/Cream - 2
    H&M Adorables

    Pointelle-knit top

    HK$129.00

    • Patterned tie - Black/Spotted - 1
    • Patterned tie - Black/Spotted - 2

    Patterned tie

    HK$129.00

    40 g
    • Pendant cord necklace - Dark green/Brown - 1
    • Pendant cord necklace - Dark green/Brown - 2
    • Pendant cord necklace - Dark green/Brown - 3

    Pendant cord necklace

    HK$129.00

    21.2 g
    • Patterned scarf - Cream/Border print/Dark brown/Spotted - 1
    • Patterned scarf - Cream/Border print/Dark brown/Spotted - 2

    Patterned scarf

    HK$129.00

    68 g
    • Patterned scarf - Dark brown/Spotted/Cream/Border print - 1
    • Patterned scarf - Dark brown/Spotted/Cream/Border print - 2
    • Patterned scarf - Dark brown/Spotted/Cream/Border print - 3

    Patterned scarf

    HK$129.00

    68 g
    • Polo-neck wool top - Dark grey marl/Cream - 1
    • Polo-neck wool top - Dark grey marl/Cream - 2
    • Polo-neck wool top - Dark grey marl/Cream - 3
    • Polo-neck wool top - Dark grey marl/Cream - 4
    • Polo-neck wool top - Dark grey marl/Cream - 5
    • Polo-neck wool top - Dark grey marl/Cream - 6
    • Polo-neck wool top - Dark grey marl/Cream - 7
    HOLIDAY 2025

    Polo-neck wool top

    HK$599.00

    • Kitten-heeled boots - Beige/Black - 1
    • Kitten-heeled boots - Beige/Black - 2
    • Kitten-heeled boots - Beige/Black - 3
    • Kitten-heeled boots - Beige/Black - 4
    • Kitten-heeled boots - Beige/Black - 5
    HOLIDAY 2025

    Kitten-heeled boots

    HK$599.00

    • 10-pack rings - Gold-coloured - 1
    • 10-pack rings - Gold-coloured - 2

    10-pack rings

    HK$69.00