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ESSENTIALS QR CODES

New feature. Scan the unique QR code on your H&M ESSENTIALS garment. Your fast track to explore more.


How the QR codes work

Use your smartphone camera to scan the QR code found on your H&M ESSENTIALS garment. Then click the link in your camera window to learn more.


Get the full picture

This is your chance to get to know your everyday wear. Explore the full collection, the elevated qualities, and how to care for your H&M ESSENTIALS.


Repurchase your favourites at any time

The H&M ESSENTIALS is a continuous collection of timeless classics constructed to last. Available to repurchase season after season to keep your core wardrobe updated at all times.


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    • Corduroy dungarees - Light pink/Khaki green/Dark beige - 1
    • Corduroy dungarees - Light pink/Khaki green/Dark beige - 2
    • Corduroy dungarees - Light pink/Khaki green/Dark beige - 3
    • Corduroy dungarees - Light pink/Khaki green/Dark beige - 4
    • Corduroy dungarees - Light pink/Khaki green/Dark beige - 5
    H&M Adorables

    Corduroy dungarees

    HK$229.00

    • Motif-detail hoodie - Dark brown/SmileyWorld®/Light pink/Kuromi/Light pink/Pusheen the Cat/White/Snoopy/Light grey marl/Cinnamoroll/White/Harry Potter/Cream/The Rolling Stones/Red/The Grinch/Light grey marl/Lilo & Stitch/Purple/Kuromi - 1
    • Motif-detail hoodie - Dark brown/SmileyWorld®/Light pink/Kuromi/Light pink/Pusheen the Cat/White/Snoopy/Light grey marl/Cinnamoroll/White/Harry Potter/Cream/The Rolling Stones/Red/The Grinch/Light grey marl/Lilo & Stitch/Purple/Kuromi - 2
    • Motif-detail hoodie - Dark brown/SmileyWorld®/Light pink/Kuromi/Light pink/Pusheen the Cat/White/Snoopy/Light grey marl/Cinnamoroll/White/Harry Potter/Cream/The Rolling Stones/Red/The Grinch/Light grey marl/Lilo & Stitch/Purple/Kuromi - 3

    Motif-detail hoodie

    HK$229.00

    • Lace body - Black/Burgundy - 1
    • Lace body - Black/Burgundy - 2
    • Lace body - Black/Burgundy - 3
    • Lace body - Black/Burgundy - 4
    • Lace body - Black/Burgundy - 5
    • Lace body - Black/Burgundy - 6
    • Lace body - Black/Burgundy - 7

    Lace body

    HK$229.00

    • Lace body - Burgundy/Black - 1
    • Lace body - Burgundy/Black - 2
    • Lace body - Burgundy/Black - 3
    • Lace body - Burgundy/Black - 4
    • Lace body - Burgundy/Black - 5
    • Lace body - Burgundy/Black - 6

    Lace body

    HK$229.00

    • Crossbody bag - Dark beige - 1
    • Crossbody bag - Dark beige - 2
    • Crossbody bag - Dark beige - 3
    • Crossbody bag - Dark beige - 4

    Crossbody bag

    HK$229.00

    • 5-pack cotton briefs - Black/Light pink/Dark grey - 1
    • 5-pack cotton briefs - Black/Light pink/Dark grey - 2

    5-pack cotton briefs

    HK$129.00

    • 2-piece printed set - Cream/Minnie Mouse/Greige/Miffy/Light pink/Minnie Mouse/Cream/Aristocats/Pink/Minnie Mouse/Pink/Miffy/Brown/Bambi - 1
    • 2-piece printed set - Cream/Minnie Mouse/Greige/Miffy/Light pink/Minnie Mouse/Cream/Aristocats/Pink/Minnie Mouse/Pink/Miffy/Brown/Bambi - 2

    2-piece printed set

    HK$199.00

    • 2-piece cotton set - Cream/Green/Light beige/Cream/Light green/Beige - 1
    • 2-piece cotton set - Cream/Green/Light beige/Cream/Light green/Beige - 2
    • 2-piece cotton set - Cream/Green/Light beige/Cream/Light green/Beige - 3

    2-piece cotton set

    HK$199.00

    • Joggers - Brown/Light grey marl/Navy blue - 1
    • Joggers - Brown/Light grey marl/Navy blue - 2
    • Joggers - Brown/Light grey marl/Navy blue - 3
    • Joggers - Brown/Light grey marl/Navy blue - 4
    • Joggers - Brown/Light grey marl/Navy blue - 5
    H&M Adorables

    Joggers

    HK$199.00

    • Hoodie - Khaki green/Hardware/Light grey/Auto-Series/Dark green/New York/Red/Basketball player/Light grey marl/NYC/Black/E-Zone/Cream/Everyday - 1
    • Hoodie - Khaki green/Hardware/Light grey/Auto-Series/Dark green/New York/Red/Basketball player/Light grey marl/NYC/Black/E-Zone/Cream/Everyday - 2

    Hoodie

    HK$199.00

    • Rib-knit jumper - Light beige/Navy blue/Dark green - 1
    • Rib-knit jumper - Light beige/Navy blue/Dark green - 2

    Rib-knit jumper

    HK$199.00

    • Slingback court shoes - Brown/Beige/Snakeskin pattern - 1
    • Slingback court shoes - Brown/Beige/Snakeskin pattern - 2
    • Slingback court shoes - Brown/Beige/Snakeskin pattern - 3

    Slingback court shoes

    HK$199.00

    • Collar - Red/Dark brown/Dark grey/Beige/Leopard print - 1
    • Collar - Red/Dark brown/Dark grey/Beige/Leopard print - 2
    • Collar - Red/Dark brown/Dark grey/Beige/Leopard print - 3
    • Collar - Red/Dark brown/Dark grey/Beige/Leopard print - 4

    Collar

    HK$199.00

    • Pile-lined slippers - Brown/Brown/Dark grey - 1
    • Pile-lined slippers - Brown/Brown/Dark grey - 2
    • Pile-lined slippers - Brown/Brown/Dark grey - 3

    Pile-lined slippers

    HK$199.00

    • Pile-lined slippers - Dark grey/Brown/Brown - 1
    • Pile-lined slippers - Dark grey/Brown/Brown - 2
    • Pile-lined slippers - Dark grey/Brown/Brown - 3

    Pile-lined slippers

    HK$199.00

    • Cotton corduroy joggers - Khaki green/Navy blue/Dark red - 1
    • Cotton corduroy joggers - Khaki green/Navy blue/Dark red - 2
    • Cotton corduroy joggers - Khaki green/Navy blue/Dark red - 3
    • Cotton corduroy joggers - Khaki green/Navy blue/Dark red - 4
    • Cotton corduroy joggers - Khaki green/Navy blue/Dark red - 5
    H&M Adorables

    Cotton corduroy joggers

    HK$199.00

    • Flared bustier top - Light beige/Checked/Grey - 1
    • Flared bustier top - Light beige/Checked/Grey - 2
    • Flared bustier top - Light beige/Checked/Grey - 3
    • Flared bustier top - Light beige/Checked/Grey - 4
    • Flared bustier top - Light beige/Checked/Grey - 5
    • Flared bustier top - Light beige/Checked/Grey - 6

    Flared bustier top

    HK$199.00

    • MAMA Slit-hem jumper - Light beige marl/Cream/Cream/Striped/Burgundy - 1
    • MAMA Slit-hem jumper - Light beige marl/Cream/Cream/Striped/Burgundy - 2
    • MAMA Slit-hem jumper - Light beige marl/Cream/Cream/Striped/Burgundy - 3
    • MAMA Slit-hem jumper - Light beige marl/Cream/Cream/Striped/Burgundy - 4
    • MAMA Slit-hem jumper - Light beige marl/Cream/Cream/Striped/Burgundy - 5
    • MAMA Slit-hem jumper - Light beige marl/Cream/Cream/Striped/Burgundy - 6

    MAMA Slit-hem jumper

    HK$249.00

    • Printed jersey top - Light beige/Floral/Light pink/Horse/Light purple/Unicorn/Light pink/Unicorn/Light blue/Cherries/Light beige/Ballerinas/White/Rainbow - 1
    • Printed jersey top - Light beige/Floral/Light pink/Horse/Light purple/Unicorn/Light pink/Unicorn/Light blue/Cherries/Light beige/Ballerinas/White/Rainbow - 2

    Printed jersey top

    HK$39.00

    • Printed jersey top - Light beige/Ballerinas/Light pink/Horse/Light purple/Unicorn/Light pink/Unicorn/Light blue/Cherries/Light beige/Floral/White/Rainbow - 1
    • Printed jersey top - Light beige/Ballerinas/Light pink/Horse/Light purple/Unicorn/Light pink/Unicorn/Light blue/Cherries/Light beige/Floral/White/Rainbow - 2

    Printed jersey top

    HK$39.00

    • Leather tote bag - Black - 1
    • Leather tote bag - Black - 2
    • Leather tote bag - Black - 3
    • Leather tote bag - Black - 4
    • Leather tote bag - Black - 5
    • Leather tote bag - Black - 6
    H&M Studio Collection

    Leather tote bag

    HK$1,790.00

    • Fluffy scarf - Brown - 1
    • Fluffy scarf - Brown - 2
    • Fluffy scarf - Brown - 3
    • Fluffy scarf - Brown - 4
    A/W 2025

    Fluffy scarf

    HK$349.00

    • 5-pack cotton trunks - White/Cars/Navy blue/Space - 1
    • 5-pack cotton trunks - White/Cars/Navy blue/Space - 2
    • 5-pack cotton trunks - White/Cars/Navy blue/Space - 3

    5-pack cotton trunks

    HK$129.00

    • 2-pack rib-knit tights - Pink/White/Cream/Dusty pink/Pink/Navy blue/Red/Dark red - 1
    • 2-pack rib-knit tights - Pink/White/Cream/Dusty pink/Pink/Navy blue/Red/Dark red - 2
    H&M Adorables

    2-pack rib-knit tights

    HK$159.00

    • Bouclé dress - Light pink/Black - 1
    • Bouclé dress - Light pink/Black - 2

    Bouclé dress

    HK$159.00

    • Rib-knit beanie - Brown/Cream/Light beige marl/Black - 1
    • Rib-knit beanie - Brown/Cream/Light beige marl/Black - 2

    Rib-knit beanie

    HK$99.00

    • Wide High Jeans - Denim blue/Dark denim blue/Grey/Blue/White/Denim blue - 1
    • Wide High Jeans - Denim blue/Dark denim blue/Grey/Blue/White/Denim blue - 2
    • Wide High Jeans - Denim blue/Dark denim blue/Grey/Blue/White/Denim blue - 3
    • Wide High Jeans - Denim blue/Dark denim blue/Grey/Blue/White/Denim blue - 4
    • Wide High Jeans - Denim blue/Dark denim blue/Grey/Blue/White/Denim blue - 5
    • Wide High Jeans - Denim blue/Dark denim blue/Grey/Blue/White/Denim blue - 6
    • Wide High Jeans - Denim blue/Dark denim blue/Grey/Blue/White/Denim blue - 7
    • Wide High Jeans - Denim blue/Dark denim blue/Grey/Blue/White/Denim blue - 8
    A/W 2025

    Wide High Jeans

    HK$299.00

    • Velour sleepsuit - White/Winnie The Pooh/Navy blue/Paddington Bear - 1
    • Velour sleepsuit - White/Winnie The Pooh/Navy blue/Paddington Bear - 2

    Velour sleepsuit

    HK$149.00

    • Scarf - Cream/Black - 1
    • Scarf - Cream/Black - 2

    Scarf

    HK$149.00

    240 g
    • Narrow leather belt - Cream/Cowhide print/Beige/Leopard print - 1
    • Narrow leather belt - Cream/Cowhide print/Beige/Leopard print - 2
    H&M Premium Selection

    Narrow leather belt

    HK$149.00

    • Jacquard-knit jumper - Beige/Leopard print/Light beige/Flowers/Light pink/Dog/White/Cherries - 1
    • Jacquard-knit jumper - Beige/Leopard print/Light beige/Flowers/Light pink/Dog/White/Cherries - 2

    Jacquard-knit jumper

    HK$109.00

    • Peplum top - Light beige/Black/Khaki green/Black/Burgundy - 1
    • Peplum top - Light beige/Black/Khaki green/Black/Burgundy - 2
    • Peplum top - Light beige/Black/Khaki green/Black/Burgundy - 3
    • Peplum top - Light beige/Black/Khaki green/Black/Burgundy - 4
    • Peplum top - Light beige/Black/Khaki green/Black/Burgundy - 5
    • Peplum top - Light beige/Black/Khaki green/Black/Burgundy - 6

    Peplum top

    HK$129.00

    • 7-pack socks - Black/Glittery/Light beige/Leopard print/White/Spotted/White/Grey marl - 1
    • 7-pack socks - Black/Glittery/Light beige/Leopard print/White/Spotted/White/Grey marl - 2
    • 7-pack socks - Black/Glittery/Light beige/Leopard print/White/Spotted/White/Grey marl - 3

    7-pack socks

    HK$129.00

    • Cotton corduroy shirt - Dark green/Light brown/Navy blue - 1
    • Cotton corduroy shirt - Dark green/Light brown/Navy blue - 2

    Cotton corduroy shirt

    HK$129.00

    • Printed T-shirt - White/My Melody/Grey/Kuromi/Light purple/Lilo & Stitch/White/SmileyWorld/Grey/Hello Kitty/Dark grey/My Melody/Light grey/Lilo & Stitch/Dark grey/Lilo & Stitch - 1
    • Printed T-shirt - White/My Melody/Grey/Kuromi/Light purple/Lilo & Stitch/White/SmileyWorld/Grey/Hello Kitty/Dark grey/My Melody/Light grey/Lilo & Stitch/Dark grey/Lilo & Stitch - 2

    Printed T-shirt

    HK$129.00

    • Printed T-shirt - Grey/Kuromi/White/My Melody/Light purple/Lilo & Stitch/White/SmileyWorld/Grey/Hello Kitty/Dark grey/My Melody/Light grey/Lilo & Stitch/Dark grey/Lilo & Stitch - 1
    • Printed T-shirt - Grey/Kuromi/White/My Melody/Light purple/Lilo & Stitch/White/SmileyWorld/Grey/Hello Kitty/Dark grey/My Melody/Light grey/Lilo & Stitch/Dark grey/Lilo & Stitch - 2

    Printed T-shirt

    HK$129.00

    • Soft cardigan - Mole/Greige - 1
    • Soft cardigan - Mole/Greige - 2
    H&M Adorables

    Soft cardigan

    HK$129.00

    • 2-pack socks - Black/Metallica/Black/Coca-Cola/Grey/Keith Haring/White/Snoopy/Grey marl/Snoopy/White/Keith Haring/Black/Disney/Black/Stranger Things/Grey/Friday the 13th/Black/Batman/White/Rocky/White/Beastie Boys/White/Blue/White/Fight Club/Black/Ford/White/Black/Green/The Simpsons/White/Stranger Things/Navy blue/Keith Haring/Grey marl/Snoopy/White/Wu-Tang Clan - 1
    • 2-pack socks - Black/Metallica/Black/Coca-Cola/Grey/Keith Haring/White/Snoopy/Grey marl/Snoopy/White/Keith Haring/Black/Disney/Black/Stranger Things/Grey/Friday the 13th/Black/Batman/White/Rocky/White/Beastie Boys/White/Blue/White/Fight Club/Black/Ford/White/Black/Green/The Simpsons/White/Stranger Things/Navy blue/Keith Haring/Grey marl/Snoopy/White/Wu-Tang Clan - 2

    2-pack socks

    HK$129.00

    • Webbing belt - Black/Dark khaki green - 1
    • Webbing belt - Black/Dark khaki green - 2

    Webbing belt

    HK$129.00