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ESSENTIALS QR CODES

New feature. Scan the unique QR code on your H&M ESSENTIALS garment. Your fast track to explore more.


How the QR codes work

Use your smartphone camera to scan the QR code found on your H&M ESSENTIALS garment. Then click the link in your camera window to learn more.


Get the full picture

This is your chance to get to know your everyday wear. Explore the full collection, the elevated qualities, and how to care for your H&M ESSENTIALS.


Repurchase your favourites at any time

The H&M ESSENTIALS is a continuous collection of timeless classics constructed to last. Available to repurchase season after season to keep your core wardrobe updated at all times.


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    • 5-pack briefs - White/Black/Black/White/Blue/White/Grey/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 1
    • 5-pack briefs - White/Black/Black/White/Blue/White/Grey/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 2
    • 5-pack briefs - White/Black/Black/White/Blue/White/Grey/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 3
    • 5-pack briefs - Black/White/White/Black/Blue/White/Grey/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 1
    • 5-pack briefs - Black/White/White/Black/Blue/White/Grey/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 2
    • 5-pack briefs - Black/White/White/Black/Blue/White/Grey/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 3
    • 5-pack briefs - Blue/White/Grey/White/Black/Black/White/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 1
    • 5-pack briefs - Blue/White/Grey/White/Black/Black/White/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 2
    • 5-pack briefs - Blue/White/Grey/White/Black/Black/White/Pink/Grey/Dark red/Dark blue/Light blue/Light blue/White/Light pink/Grey - 3
    • 5-pack briefs - Pink/Grey/Dark red/White/Black/Black/White/Blue/White/Grey/Dark blue/Light blue/Light blue/White/Light pink/Grey - 1
    • 5-pack briefs - Pink/Grey/Dark red/White/Black/Black/White/Blue/White/Grey/Dark blue/Light blue/Light blue/White/Light pink/Grey - 2
    • 5-pack briefs - Pink/Grey/Dark red/White/Black/Black/White/Blue/White/Grey/Dark blue/Light blue/Light blue/White/Light pink/Grey - 3
    • Belt - Black - 1
    • Belt - Black - 2
    • Belt - Black - 3
    • Belt - Black - 4
    • Belt - Black - 5
    • Belt - Black - 6

    Belt

    HK$129.00

    • iPhone case - Dark grey/SmileyWorld® - 1
    • iPhone case - Dark grey/SmileyWorld® - 2

    iPhone case

    HK$79.00

    • Patterned linen dress - Coral red/Floral/Cream/Patterned - 1
    • Patterned linen dress - Coral red/Floral/Cream/Patterned - 2
    H&M Premium Selection
    • Waist belt - Brown/Brown - 1
    • Waist belt - Brown/Brown - 2
    • Waist belt - Brown/Brown - 3

    Waist belt

    HK$229.00

    • Seamless leggings - Dark brown/Black/Cream - 1
    • Seamless leggings - Dark brown/Black/Cream - 2
    • Seamless leggings - Dark brown/Black/Cream - 3
    • Seamless leggings - Dark brown/Black/Cream - 4
    • Seamless leggings - Dark brown/Black/Cream - 5
    • Knitted cotton bonnet - Beige/Cream - 1
    • Knitted cotton bonnet - Beige/Cream - 2
    • Knitted cotton bonnet - Beige/Cream - 3
    • Knitted cotton bonnet - Beige/Cream - 4
    • Knitted cotton bonnet - Beige/Cream - 5
    • Knitted cotton bonnet - Beige/Cream - 6
    • Chelsea boots - Black/Brown/Light brown - 1
    • Chelsea boots - Black/Brown/Light brown - 2
    • Chelsea boots - Black/Brown/Light brown - 3

    Chelsea boots

    HK$349.00

    • Patterned dress - White/Spotted/White/Floral - 1
    • Patterned dress - White/Spotted/White/Floral - 2
    • Fancy dress costume - Black/Spider/Orange/Pumpkin - 1
    • Fancy dress costume - Black/Spider/Orange/Pumpkin - 2
    • Fancy dress costume - Black/Spider/Orange/Pumpkin - 3
    • Fancy dress costume - Black/Spider/Orange/Pumpkin - 4
    • Fancy dress costume - Black/Spider/Orange/Pumpkin - 5
    • Fleece jacket - Light beige/Navy blue/Dinosaurs/Beige/Leopard print/White/Floral/Light brown/Dogs/Navy blue/Light pink/Cream/Cream/Floral/Light pink - 1
    • Fleece jacket - Light beige/Navy blue/Dinosaurs/Beige/Leopard print/White/Floral/Light brown/Dogs/Navy blue/Light pink/Cream/Cream/Floral/Light pink - 2
    • Fleece jacket - Light brown/Dogs/Navy blue/Dinosaurs/Beige/Leopard print/White/Floral/Light beige/Navy blue/Light pink/Cream/Cream/Floral/Light pink - 1
    • Fleece jacket - Light brown/Dogs/Navy blue/Dinosaurs/Beige/Leopard print/White/Floral/Light beige/Navy blue/Light pink/Cream/Cream/Floral/Light pink - 2
    • Teddy jacket - Light pink/Khaki green/Light beige/Dusty blue/Colour block/Cream - 1
    • Teddy jacket - Light pink/Khaki green/Light beige/Dusty blue/Colour block/Cream - 2

    Teddy jacket

    HK$199.00

    • Rib-knit hat - Black/Dark plum purple/Navy blue/Dark grey marl - 1
    • Rib-knit hat - Black/Dark plum purple/Navy blue/Dark grey marl - 2

    Rib-knit hat

    HK$99.00

    68 g
    • Rib-knit hat - Navy blue/Dark plum purple/Black/Dark grey marl - 1
    • Rib-knit hat - Navy blue/Dark plum purple/Black/Dark grey marl - 2

    Rib-knit hat

    HK$99.00

    68 g
    • Rib-knit hat - Dark grey marl/Dark plum purple/Black/Navy blue - 1
    • Rib-knit hat - Dark grey marl/Dark plum purple/Black/Navy blue - 2

    Rib-knit hat

    HK$99.00

    68 g
    • Printed T-shirt - Orange/Skate Club/Navy blue/Bear/White/Chasin' Waves/Orange/Dinosaur/Dusty turquoise/Energy/Black/NASA/Red/Joyful Ride/White/Boston Garage Club/Blue/Striped - 1
    • Printed T-shirt - Orange/Skate Club/Navy blue/Bear/White/Chasin' Waves/Orange/Dinosaur/Dusty turquoise/Energy/Black/NASA/Red/Joyful Ride/White/Boston Garage Club/Blue/Striped - 2
    • Printed T-shirt - Orange/Skate Club/Navy blue/Bear/White/Chasin' Waves/Orange/Dinosaur/Dusty turquoise/Energy/Black/NASA/Red/Joyful Ride/White/Boston Garage Club/Blue/Striped - 3
    • Printed T-shirt - White/Chasin' Waves/Navy blue/Bear/Orange/Skate Club/Orange/Dinosaur/Dusty turquoise/Energy/Black/NASA/Red/Joyful Ride/White/Boston Garage Club/Blue/Striped - 1
    • Printed T-shirt - White/Chasin' Waves/Navy blue/Bear/Orange/Skate Club/Orange/Dinosaur/Dusty turquoise/Energy/Black/NASA/Red/Joyful Ride/White/Boston Garage Club/Blue/Striped - 2
    • Printed T-shirt - Orange/Dinosaur/Navy blue/Bear/Orange/Skate Club/White/Chasin' Waves/Dusty turquoise/Energy/Black/NASA/Red/Joyful Ride/White/Boston Garage Club/Blue/Striped - 1
    • Printed T-shirt - Orange/Dinosaur/Navy blue/Bear/Orange/Skate Club/White/Chasin' Waves/Dusty turquoise/Energy/Black/NASA/Red/Joyful Ride/White/Boston Garage Club/Blue/Striped - 2
    • Silk tie - Black - 1
    • Silk tie - Black - 2
    H&M Premium Selection

    Silk tie

    HK$229.00

    50 g
    • Cord necklace - Gold-coloured/Black - 1
    • Cord necklace - Gold-coloured/Black - 2

    Cord necklace

    HK$249.00

    71.4 g
    • Jacket - Navy blue/Black - 1
    • Jacket - Navy blue/Black - 2

    Jacket

    HK$299.00

    • Sweatshirt - Light beige/Berry Best Friends/Cream/Cat/Cream/Teddy bears - 1
    • Sweatshirt - Light beige/Berry Best Friends/Cream/Cat/Cream/Teddy bears - 2

    Sweatshirt

    HK$79.00

    • Mohair-blend scarf - Light beige/Black/Dark grey - 1
    • Mohair-blend scarf - Light beige/Black/Dark grey - 2
    H&M Premium Selection
    160 g
    • Mohair-blend scarf - Black/Light beige/Dark grey - 1
    • Mohair-blend scarf - Black/Light beige/Dark grey - 2
    H&M Premium Selection
    160 g
    • Mohair-blend scarf - Dark grey/Light beige/Black - 1
    • Mohair-blend scarf - Dark grey/Light beige/Black - 2
    H&M Premium Selection
    160 g
    • Sweatshirt joggers - Light pink/New York/White/Floral - 1
    • Sweatshirt joggers - Light pink/New York/White/Floral - 2
    • Balloon-sleeved blouse - Beige/Zebra print/Light beige/Gold-coloured/Dark khaki green - 1
    • Balloon-sleeved blouse - Beige/Zebra print/Light beige/Gold-coloured/Dark khaki green - 2
    • Balloon-sleeved blouse - Beige/Zebra print/Light beige/Gold-coloured/Dark khaki green - 3
    • Balloon-sleeved blouse - Beige/Zebra print/Light beige/Gold-coloured/Dark khaki green - 4
    • Balloon-sleeved blouse - Beige/Zebra print/Light beige/Gold-coloured/Dark khaki green - 5
    • Balloon-sleeved blouse - Beige/Zebra print/Light beige/Gold-coloured/Dark khaki green - 6
    • Satin bow tie - Black - 1
    • Satin bow tie - Black - 2
    25 g
    • Tie - Navy blue/Black/Burgundy/Dark grey - 1
    • Tie - Navy blue/Black/Burgundy/Dark grey - 2

    Tie

    HK$99.00

    45 g
    • Tie - Dark grey/Black/Burgundy/Navy blue - 1
    • Tie - Dark grey/Black/Burgundy/Navy blue - 2

    Tie

    HK$99.00

    45 g
    • Bow-shaped hair claw - Silver-coloured/Gold-coloured - 1
    • Bow-shaped hair claw - Silver-coloured/Gold-coloured - 2
    • Scarf - Black/Dark purple/Dark grey/Dark brown - 1
    • Scarf - Black/Dark purple/Dark grey/Dark brown - 2

    Scarf

    HK$129.00

    150 g
    • Scarf - Dark grey/Dark purple/Black/Dark brown - 1
    • Scarf - Dark grey/Dark purple/Black/Dark brown - 2

    Scarf

    HK$129.00

    150 g
    • Scarf - Dark brown/Dark purple/Black/Dark grey - 1
    • Scarf - Dark brown/Dark purple/Black/Dark grey - 2

    Scarf

    HK$129.00

    150 g
    • 3-pack jersey bibs - White/Patterned/White/Teddy bears - 1
    • 3-pack jersey bibs - White/Patterned/White/Teddy bears - 2
    • Cable-knit beanie - Beige/Navy blue - 1
    • Cable-knit beanie - Beige/Navy blue - 2