At H&M we’re committed to creating great fashion at the best price in a sustainable way. All our products are made with care and consideration for the people who make them and for the environment. Read more here.

Garments containing more sustainable materials can be found across all our departments all year round — just look out for our green Conscious hangtags!

So, what do we count as Conscious? To qualify for a green hangtag, a product must contain at least 50% sustainable materials, such as organic cotton and recycled polyester — but many of our garments contain more than that. The only exception is recycled cotton, which can only make up 20% of a product due to quality restraints. We are, however, working with innovations to increase this share as soon as possible. 

To evaluate the materials, we use third-party data and external certifications. Read more about how that works and our materials here.

By choosing Conscious products, you help us make the fashion industry more sustainable!