MAGAZINE | H&M IN

Our latest Innovation Story collection – and our first independent kidswear offering – celebrates the joy and wonder of young creative minds, as concept designer Ella Soccorsi explains.

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6 October 2022

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A Brighter Than Ever Celebration

Light up this festive season’s celebrations with H&M

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15 September 2022

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Take a seat at Brasserie Hennes

Discover our AW22 trend report.

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12 September 2022

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Our guide to the best kids’ room ideas

How to create a warm and creative room for children

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9 September 2022

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The ultimate guide to handbags

What bag to choose and when to wear it.

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25 August 2022

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MENSWEAR TRENDS AUTUMN '22

It's all about relaxed silhouettes, checks and expressive knitwear.

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25 August 2022

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On set with H&M members

Two lucky members spent two days on set with H&M — take a look behind the scenes.

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23 August 2022

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H&M Studio A/W 2022

Talking to the talent: A conversation with Joel and Georgia Palmer

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1 August 2022

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H&M Move invites the whole world to move

New brand H&M Move, launching worldwide August 4th, is embarking on a bold mission to democratise sportswear and get the whole world and every body moving, however they move.

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